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Controlling Your Social Media Message Stealthily

Marchex helps small businesses track and elevate their social media profiles.

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This story appears in the May 2010 issue of Entrepreneur. Subscribe »

Nine percent of use to market their businesses, according to a recent BIA/Kelsey survey. In addition, 32 percent plan to expand their efforts into the social media realm, branching out to sites such as and MySpace. Here's the problem: Just because your isn't already on Twitter or Facebook doesn't mean customers aren't talking about you on the web. Thanks to the rise of local user review and search sites such as and Citysearch, consumers are ranting and raving about your services across the digital landscape, and while they can be effusive in their praise, they can be merciless in their criticisms.

That's why and performance advertising firm Marchex introduced , an online marketing tool that lets small businesses track their virtual reputations and presences and leverage that customer insight to more effectively operate their businesses.

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