How This Painter Captivated an Online Audience Artist Muna Khalid Al-Bader explains why social media and e-commerce helped her add to an already invested following.

By James Jorner

Opinions expressed by Entrepreneur contributors are their own.

jaki good photography | Getty Images

Last year's pandemic restrictions forced artists to retreat, leaving galleries and exhibitions shuttered.

Their future success was dependent on going digital. I recently spoke with renowned painter, Muna Khalid Al-Bader, who has built a considerable following with her unique approach.

"Painting is a business," says the Qatar-based activist. "My customers were still looking for artwork and I knew I had to find a better way to provide it to them."

Because of the personal nature of creative work, it can be difficult to break out virtually. Social media, e-commerce and individuality can attract those in a digital space looking to invest in all you have to offer. By fulfilling that need through the following principles, Al-Bader's journey started on the easel and ended in online success.

Related: Entrepreneurship and Eudaimonia: The Pursuit Of Lasting Happiness

1. Social media

"By building an audience online, I was able to cut out the middleman and go straight to the customer," claims Al-Bader. "Hashtags became my biggest generator for traffic and I can directly link them to an increase in my online sales."

Muna sets her work up for sale on Artsy, a platform directly linked to fine art, and garnered immense attention by optimizing hashtags like #artsy, #fineart and #artoftheday. By utilizing the hashtags created explicitly for artsy, she reached people looking to buy art on the platform.

Conversely in a recent survey commissioned by Melio and conducted by OnePoll, of 1000 small business owners adapting to the pandemic , 31% of respondents said embracing new technology, (like our profiled artist did) has helped their companies during COVID-19.

2. E-commerce

No matter what you sell, someone is looking for it online.

"I had to recognize the fact that my customers are not only in the galleries," recalls Al-Bader. "Like everyone else, they are online shopping from the comfort of their own homes."

In 2019 an estimated 1.92 billion people made purchases online and sales are expected to hit $4.1 trillion in 2020. Success is all about finding the right platform for your service.

Al-Bader explains further: "By going digital, I was able to bring the gallery experience into my customers' homes."

Related: How To Take Better Risks For Entrepreneurial Success

3. Stand out from your competition

Whether it is online or in-person, Muna believes standing out is vital to any business strategy.

"Your audience is looking for authenticity," adds the artist. "Don't be afraid to be yourself and show them what you are passionate about."

Muna's fearless attitude has landed her relationships with UNESCO and the admirable position as a Qatari ambassador for the arts.

With the above steps in mind, creators can monetize their following and create a strong business foundation taking them into the new year and beyond.

Related: Five Trends Signaling A New Era In Communication

Wavy Line
James Jorner

Business Development Manager

James Jorner is a digital marketer and social media advocate who aims to help businesses identify, connect, and engage their audience through digital media channels. He's the head of digital at Effective Inbound Marketing.

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Business News

Oscar Mayer Is Changing the Name of Its Iconic Wienermobile

The company is slamming the brakes on its wiener on wheels and rolling out a new meaty ride.


Take Your Social Media Earning Potential Sky-High With This $79.97 Quadcopter

Get this beginner-friendly drone for a great price for Father's Day.

Growing a Business

Subscribers Exclusive Event: Discover How These 2 Founders Turned Their Side Hustle into a Million-Dollar Lifestyle Brand

Learn how you can transform your personal brand into a thriving business empire with co-founders of The Skinny Confidential

Health & Wellness

Sleep Better, Snore Less, and Stay Cool with This Tech-Packed Pillow, Now $49.99

Let technology help you sleep better with this 8-in-1 cooling pillow.

Business Plans

How to Change Careers: A Step-by-Step Guide

Want to make a career change without compromising your finances or future? Check out this step-by-step guide on how to change careers to learn more.

Business News

'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates

The "Shark Tank" star appeared on FOX Business' "The Claman Countdown" this week.