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Old Dog, New Pics: This New Nikon Camera Case Let's Your Pup Snap Photos Pho-dog-raphy is nothing to bark at, humans. It packs all the feels.

By Kim Lachance Shandrow

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.


Picture your dog taking pictures. Then picture yourself taking pictures of your dog taking pictures. You know you want to.

Thanks to the canine-friendly engineers at Nikon Asia, your pup could one day become a flashy #dogarazzi, without even knowing it. No joke. The Japanese camera maker is teasing a strap-on "smart" camera case that lets man's best friend snap pics.

Related: 7 Lessons in Leadership From the Dogs of the Westminster Dog Show

The lightweight 3-D printed rig, worn with an included harness, takes photos whenever Sir Barks a Lot's heart flutters with excitement. So that would be, like, every few -- squirrel! -- seconds. Using sensors, the tech, fittingly called Heartography, continuously measures its furry wearer's heart rate. When Fido's ticker jumps for joy, then -- *snap* -- a pic is automagically taken. So many feels captured on the run.

Just imagine the reams of riveting action shots of fire hydrants, food bowls, tennis balls and, yup, other pups' hind quarters to come. Well, what do you expect? We're talking dogs here, people.

Related: Want to Be a Better Manager? Get a Dog.

Dying to get your paws on your own Heartography? Sorry, fur baby mamas and papas. The poochy case -- which of course is made to hold (and promote) a Nikon COOLpix L31 -- isn't on the market yet. No official word yet on when it will be either.

Hmmm. Maybe GoPro's dog camera harness Fetch got Nikon's tail wagging for a bite of the budding dogographer market. We blame Lady Gaga's snap-happy French bulldog Asia.

Instagram, prepare thyself. Photography has gone to the dogs.

Related: Forget Cat Cafes, It's Time for a Coffee Joint for Dogs

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper,, and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

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