TikTok ad revenue in 2022 will exceed that of Twitter and Snapchat combined The Chinese social network continues to grow by leaps and bounds and will exceed $11 billion dollars this year.
By Eduardo Scheffler Zawadzki Edited by Eduardo Scheffler Zawadzki
This article was translated from our Spanish edition.
The teenagers already said it : TikTok is the favorite social network of the moment and the projections on its advertising income for this 2022 only confirm it. According to a report by Insider Intelligence , the Chinese social network will generate an income of more than $11 billion dollars , tripling that obtained during the past year. Of that figure, $6 billion corresponds to the United States where TikTok will have a growth in revenue of 184.5%
The study indicates that, in addition, TikTok will exceed the combined income of Twitter ($5.8 billion) and Snapchat ($4.86 billion) this year and will keep 2.4% of the total digital advertising investment of $250 billion dollars , just one percentage point below YouTube. This figure will reach 3.5% in 2024.
Although the social network is still a long way from the 28.2% of Google ($70.5 billion) and the 22.3% of Meta ($55.75 billion), its growth is still impressive considering the concerns that once existed around the use that the Chinese company ByteDance could make of the data of the users.
