We Took a Tour of Samsung's Cool Tech-Infused Space in NYC The company wants to use the location as a cultural hub complete with original programming and partnerships with local artists.
By Nina Zipkin
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Tech giant Samsung just opened up a new interactive flagship space in downtown Manhattan called Samsung 837. Officially open to the public this week, Entrepreneur was given a tour around the new space by Zach Overton, vice president and general manager of Samsung 837, who describes the new venture as a "cultural hub."
Related: Samsung Just Won the Internet With This Heartwarming Ad for the Hearing-Impaired (VIDEO)
Aiming to show visitors how its products can be infused into eight "passion pillars" -- wellness, sports, art, music, entertainment, fashion, technology and culinary -- the multi-level experience is equal parts performance and event space, gallery, café, showroom and customer-service help desk. There are also plans to partner with local institutions such as the Whitney Museum and the Highline.
So step right up and take a look inside Samsung 837.
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Big screen
During its first week open to the public, the Samsung 837 will be hosting film screenings and an Oscars viewing party in a theater that boasts of "the world's largest multimedia display."
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Art gallery
Customers can look forward to art installations with a technological bent. The first exhibition, "Social Galaxy," comes from design studio Black Egg and is an interactive way to look at your social-media presence.
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Studio space
When you walk in, your eye is drawn to a glass-walled music and DJ studio for interviews and podcasts. Downstairs next to the theater is an editing bay.
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Virtual reality
There is a VR tunnel that simultaneously syncs up a virtual reality experience for up to 200 people and there is also a 4-D rollercoaster experience.
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Customer help
The space also includes a help desk that offers one-on-one customer service as well as larger classes and workshops to be held in the "playroom," where people can also make customizable cases for their Samsung devices.
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Try out some tech
In the living room space, customers can check out some of the company's home appliances in addition to the phones and tablets throughout the flagship store.
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Grab a bite
The space comes equipped with kitchens for culinary demos and a café with a menu by Smorgasburg and coffee from Stand Coffee.