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Why Businesses Fail to Build a Sustainable Growth Model With Satellite Technologies In the dynamic world of sattech, sustainable growth and success hinge on addressing industry challenges and redefining conventional business practices.

By Rim Elijah Edited by Micah Zimmerman

Opinions expressed by Entrepreneur contributors are their own.

With around 5,000 active satellites orbiting Earth, sattech propels modern agriculture, telecommunications, environmental monitoring and national security. Recent advancements like commercialized SAR technology, improved AI and data analytics fuel the global satellite data services market's 19.5% annual growth.

However, this growth remains suboptimal for many small and medium-sized businesses, which flock to the enticing sattech market for revenue and innovation but struggle to unleash its full potential.

Understanding the challenges

To create a sustainable growth model in the sattech market, it is crucial to understand the industry challenges businesses often face. One primary obstacle is the allure of short-term gains over long-term value creation. Reselling sattech data or analytics can provide immediate profits, but it lacks the long-lasting impact of creating tailored solutions that address clients' specific needs. By focusing on solving clients' problems, businesses can foster lasting relationships and ensure a sustainable growth trajectory.

Another challenge lies in the insufficient understanding of clients' needs. Without a deep comprehension of their clients' industries, objectives and pain points, businesses may struggle to develop optimal sattech solutions. This lack of insight can lead to missed opportunities and a failure to capitalize on the full potential of satellite technology.

The increasing availability of sattech data and analytics has also resulted in its commoditization. As satellite data becomes more accessible, price erosion becomes a real concern for businesses that rely on reselling models. In such a landscape, differentiating through value-added services, such as technical support, market insights and consulting, becomes vital for long-term success.

Industry players like Planet, Orbital Insight and EOS Data Analytics have set the bar high by shaping the satellite data market with innovative analytics algorithms. However, their partners often need help in understanding the intricacies of these sophisticated solutions when they attempt to resell the data and products. Success in the sattech market demands a deep comprehension of the target audience's challenges, whether it is addressing the skepticism of Argentine farmers towards new technologies, or easing the concerns of African consulting companies who are unsure about the return on investment when adopting cutting-edge satellite data analytics.

Related: Can Satellite Imagery Help Bridge the Gap of Food Security?

Investing in innovation and differentiation

In the rapidly evolving sattech landscape, investing in innovation is paramount for businesses to maintain a competitive edge and adapt to changing market demands. Companies that rely solely on reselling sattech data often allocate insufficient resources to research and development, consequently limiting their ability to create new, value-added offerings that cater to emerging needs and opportunities. By prioritizing innovation, businesses can not only enhance their existing solutions but also identify new ways to serve their clients, ensuring long-term sustainability.

Differentiation through value-added services is another crucial aspect of building a sustainable growth model with sattech. As satellite data becomes increasingly commoditized, businesses must set themselves apart by offering more than their technological partner's platform or satellite images. Addressing local problems in the region, providing actionable insights and delivering tailored consulting services can significantly increase the value proposition for clients. In doing so, businesses can foster deeper relationships and improve customer retention, contributing to their ongoing success.

Innovation in the sattech industry typically seems daunting for small and medium businesses, but there are ample opportunities to innovate in applying these technologies to specific regions and sectors. From identifying prime locations for mining to tracking carbon footprints, finding a niche and validating demand is vital for sustainability. Furthermore, businesses must resist the temptation to assume that sattech's prowess will sell itself. Regardless of the market, customers want to be convinced that the product or service offered is user-friendly and beneficial. By emphasizing on the ease of use and tangible advantages, businesses can differentiate themselves and foster long-term growth.

Related: What Agribusinesses Should Do To Profit From Modern-Day Satellite Technologies?

Leveraging partnerships both globally and locally

Strategic partnerships and collaboration play a vital role in building a sustainable business growth model with sattech. Forming alliances with other players in the sattech ecosystem can enable businesses to access complementary skills, technologies and resources, enhancing their ability to create tailored solutions for clients. Collaboration helps businesses stay abreast of industry trends and leverage collective expertise for better problem-solving.

Examining case studies of successful sattech integration can provide valuable insights into best practices and strategies. By analyzing the key factors that contributed to these companies' success, other businesses can learn from their approach and apply similar tactics to their own operations, ultimately driving growth and long-term sustainability.

The significance of partnerships cannot be overstated, as many current leaders in the sattech industry owe their success to collaborations with technological partners, such as satellite assembly, rocket launching or geo-intelligence companies. Newcomers in the industry can take heart in knowing that they can rely on the support of established technological businesses. Success in the sattech market is a collective endeavor, contingent upon effective communication and collaboration among all players, fostering a shared vision and commitment to progress.

Related: 6 Tips to Drive Sustainable Business Growth

Bottom line: Now is the time

To achieve sustainable growth in sattech, businesses must pivot from reselling to crafting client-centric solutions. Through innovation, differentiation and strategic partnerships, they can harness satellite technology's potential and gain a lasting competitive edge. There is no better time than now for businesses to embrace change and secure long-term success in the dynamic sattech industry.

Rim Elijah

Entrepreneur Leadership Network® Contributor

VP of Sales at EOS Data Analytics

Rim Elijah is the VP of Sales at EOS Data Analytics, a global provider of AI-powered satellite imagery analytics. Rim began her journey as a Partner Account Executive in 2020 and founded the partner program. Her entire focus lies in transforming EOSDA into a worldwide leader in the Ag industry.

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