Entrepreneur is on the ground for SXSW. Check back for highlights from the festival as well as insights on trends from thought leaders and innovators.
More than 51,000 people are expected to descend onto downtown Austin this year for the festival’s Interactive and Film events. And while the convention center is a draw – with hundreds of panels and events – there’s plenty beyond its walls.
As companies both old- and new-school clamor to align with the festival’s innovative, look-forward message, it can be a struggle for relevancy and to rise above the noise. The most successful tents, booths and stations show more than they tell, bringing attendees into an experience and giving them something unique and something worth tweeting about. Here are a few that caught our attention as we wandered through the madness that is SXSW 2015.