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The 8 Craziest Ways McDonald's Has Tried to Boost Sales

This week marks 75 years since the first McDonald’s restaurant opened for business -- and what a strange, strange trip it has been.

While the fast-food chain is the largest in the world, the company has been in a serious slump in the last few years. Earlier in May, the company announced a turnaround plan after more than a year without a month of same-store sales growth in the U.S.

To celebrate the fast-food giant’s birthday, Entrepreneur compiled a list of some of the strangest marketing and menu moves McDonald’s has made in the last year or so. Hopefully for the chain, another year older will mean another year wiser.  

The 8 Craziest Ways McDonald's Has Tried to Boost Sales

1. Starting delivery service in New York City.

We must admit, ordering McDonald’s to the Entrepreneur office earlier in May went better than expected.

Related: We Tested Chipotle and McDonald's New Delivery Services. Here's What Happened.

The 8 Craziest Ways McDonald's Has Tried to Boost Sales

2. Serving breakfast all day.

Apparently, serving Egg McMuffins all day has been a hit: The chain reportedly announced plans to expand this test on Monday.

The 8 Craziest Ways McDonald's Has Tried to Boost Sales

3. Crafting lentil and eggplant salads.

But only at a test concept called The Corner in Australia.

The 8 Craziest Ways McDonald's Has Tried to Boost Sales

4. Opening up in churches.

Okay, McDonald's never actually did this but a Christian design consultancy launched an Indiegogo campaign based on the idea.

Related: Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants

The 8 Craziest Ways McDonald's Has Tried to Boost Sales

5. Hiring a Mythbuster to talk about pink slime.

The "Our Food. Your Questions." campaign tried to get people to finally stop asking if there were worms in their burgers.

The 8 Craziest Ways McDonald's Has Tried to Boost Sales

6. Trademarking McBrunch.

The company hasn't done anything with the trademark yet, but we're ready for a McMimosa.

The 8 Craziest Ways McDonald's Has Tried to Boost Sales

7. Introducing a terrifying new mascot.

"Happy" was a scary surprise when the chain introduced him last May.

The 8 Craziest Ways McDonald's Has Tried to Boost Sales

8. Giving Ronald McDonald a makeover.

The mascot debuted his new look when he joined Twitter last April.

Related: McDonald's Secret Plans to Boost Sales Include Faster Drive-Thru, Frozen Lemonade and All-Day Breakfast