The 8 Craziest Ways McDonald's Has Tried to Boost Sales
1. Starting delivery service in New York City.
2. Serving breakfast all day.
3. Crafting lentil and eggplant salads.
4. Opening up in churches.
5. Hiring a Mythbuster to talk about pink slime.
6. Trademarking McBrunch.
7. Introducing a terrifying new mascot.
8. Giving Ronald McDonald a makeover.
This week marks 75 years since the first McDonald’s restaurant opened for business -- and what a strange, strange trip it has been.
While the fast-food chain is the largest in the world, the company has been in a serious slump in the last few years. Earlier in May, the company announced a turnaround plan after more than a year without a month of same-store sales growth in the U.S.To celebrate the fast-food giant’s birthday, Entrepreneur compiled a list of some of the strangest marketing and menu moves McDonald’s has made in the last year or so. Hopefully for the chain, another year older will mean another year wiser.
We must admit, ordering McDonald’s to the Entrepreneur office earlier in May went better than expected.
Okay, McDonald's never actually did this but a Christian design consultancy launched an Indiegogo campaign based on the idea.
The mascot debuted his new look when he joined Twitter last April.