The 8 Craziest Ways McDonald's Has Tried to Boost Sales


1. Starting delivery service in New York City.

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2. Serving breakfast all day.

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3. Crafting lentil and eggplant salads.

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4. Opening up in churches.

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5. Hiring a Mythbuster to talk about pink slime.

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6. Trademarking McBrunch.

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7. Introducing a terrifying new mascot.

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8. Giving Ronald McDonald a makeover.

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This week marks 75 years since the first McDonald’s restaurant opened for business -- and what a strange, strange trip it has been.

While the fast-food chain is the largest in the world, the company has been in a serious slump in the last few years. Earlier in May, the company announced a turnaround plan after more than a year without a month of same-store sales growth in the U.S.

To celebrate the fast-food giant’s birthday, Entrepreneur compiled a list of some of the strangest marketing and menu moves McDonald’s has made in the last year or so. Hopefully for the chain, another year older will mean another year wiser.  

We must admit, ordering McDonald’s to the Entrepreneur office earlier in May went better than expected.

Related: We Tested Chipotle and McDonald's New Delivery Services. Here's What Happened.

Apparently, serving Egg McMuffins all day has been a hit: The chain reportedly announced plans to expand this test on Monday.
But only at a test concept called The Corner in Australia.

Okay, McDonald's never actually did this but a Christian design consultancy launched an Indiegogo campaign based on the idea.

Related: Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants

The "Our Food. Your Questions." campaign tried to get people to finally stop asking if there were worms in their burgers.
The company hasn't done anything with the trademark yet, but we're ready for a McMimosa.
"Happy" was a scary surprise when the chain introduced him last May.

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