We’ve all been there -- the moment where your palm hits your face with regret. But once it’s done, it’s done and the damage could be hard to repair.
Easily one of the biggest facepalms of the year occurred at the Oscars, when the wrong movie was announced for Best Picture. American Airlines experienced a temporary computer glitch that allowed too many pilots to schedule vacation time over the holidays. Or there's Zara advertising its new denim for “curvy” women using rail-thin models.
Related: Biggest Social Media Fails of 2017
Sure, these things happen, and they will continue to, but is it too much to ask to try a little harder? Check out some of 2017’s most memorable facepalm moments.