A recent Gallup poll on the honesty and ethical conduct of business professionals found that insurance salespeople and car salespeople ranked at the bottom of the list. Bet you're not surprised to hear this. But did you know that it's not just car salespeople who have a bad reputation? Bill Brooks of the Brooks Group estimates that more than 85 percent of customers have a negative view of all salespeople.
But it doesn't have to be that way: You can prove the masses wrong, and learn to develop the skills that will have people thinking differently about the selling process. In fact, selling can be one of the most rewarding tasks you'll undertake as a business owner-but only if you follow these 10 tactics: