3 Steps to Creating a Profitable Business Idea Competition is mounting, so don't waste time and money solving non-existent problems.

By Alexander Zheltov

Opinions expressed by Entrepreneur contributors are their own.

According to the Bureau of Labor Statistics, 20% of startups are closed in the first year, and half of them within the first five years. CBInsights reports 35% of startups fail because of a lack of market demand, among others failure reasons — cash flow problems, getting outcompeted, a flawed business model and legal challenges.

I wasn't passionate about wasting time and money solving non-existent problems, so before launching my business, I committed to doing great analytic work with my team. Here are three tips I've gained from my experience of starting a business that will help you be successful both short and long term.

1. Stop romanticizing about the business idea

Loving what you do and doing what you love sounds romantic and inspiring, but not in business reality. First of all, you need to assess whether there's enough market demand for your passion to be profitable. For instance, you like good coffee and even understand its varieties. Perhaps you have even taken barista courses or, moreover, won championships. But here's the bad luck: In your city, there are coffee shops on every corner and the competition is very high. Should you open coffee shop #101 on one street and hope that people will come to you? If you don't mind the time, money and effort, then you can give it a try. But it's much better to ask yourself a few questions before starting a business:

  • What is the real reason you want to start a business?

  • What are your personal and business goals?

  • Who is your customer?

  • What problems does your customer have, and how can your business resolve them?

  • What do your competitors propose, and how will you differ from them?

  • Which resources do you need for launching a business?

Related: How to Start a Business in 8 Simple Steps

Don't underestimate your competitors

You need to look at the market soberly and analyze your competitors. This is especially important if you are going to attract investments. After all, one of the critical questions that a potential investor will ask is your competitive advantage.

Here's a three-step system you can use to analyze the market :

  • Primary research: Instead of fantasizing about what the consumer wants, you can ask them directly. Use questionnaires, research and interviews for this. If you already have customers, you can use statistics from Google Analytics, YouTube, social media, email-services reports and other platforms to understand customers' preferences and behavior.

  • Secondary research: Systematize the information received and study it in detail. Does this match your understanding of the market? How can your product solve customer requests?

  • SWOT analysis: A SWOT analysis is a reliable way to study the strengths, weaknesses, opportunities and threats of an idea. From the analysis, you can decide whether the market needs a product and whether you'll get the profit you expect. You can easily find templates for this system on the internet and conduct an analysis.

As the result of this research, you'll find the answers to these questions:

  • Who are your customers, and what are their sales, valuations and limitations?

  • Who are your competitors, and what do your potential customers like/dislike in their products?

  • What should you propose to the market to be more successful?

  • What kind of unique offer can you provide?

Related: Why Messaging Is the Future of Market Research

Test your hypothesis

Once you've researched the market and know what the consumer wants, you need to ensure that your product meets their demand. Moreover, this should be done as cheaply as possible, in the form of an MVP (Minimum Viable Product). Long story short, an MVP provides an opportunity to develop a new product for less money and collect reviews from potential customers.

Another instrument to validate your assumptions about future business is A/B Testing. You can use this method to check what kind of website version or design customers like better. For example, you can create two versions of the same offer's landing page, with the same price and text but different designs or block layouts. Then you analyze which version consumers spent the most time on and which got you more quality leads.

Only after these three steps should you start looking for investments and teams. This way, you can be sure that money and effort will not be wasted, and your startup will not fall become a mere failure statistic.

Related: How to Make Your MVP Truly Cost-Effective

Wavy Line
Alexander Zheltov

Entrepreneur Leadership Network Contributor

CEO of Educate Online

Alexander Zheltov is the founder of Educate Online, an international education company that allows students from all over the world to get a quality school education in top educational institutions in England, Canada and the United States.

Editor's Pick

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.
One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year
3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You
Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Related Topics

Growing a Business

My Startup Scored a Multimillion-Dollar Contract With a Fortune 100 Client in Just 3 Years. Here's What We Learned.

There's no perfect litmus test to gauge if you're ready to go after big business or not — but if you don't take the risk, you'll never realize the reward.

Business News

The Virgin Islands Want to Serve Elon Musk a Subpoena, But They Can't Find Him

Government officials would like to talk to Tesla's owner as part of an investigation into the Jeffrey Epstein case.

Side Hustle

A Simple Household Chore Turned Into a Side Hustle — Now She Earns Up to $24,000 Per Month

Christian Sanya, 44, was working as a medical laboratory technologist in 2019 when she discovered a side gig that would change her life.


5 Questions to Ask a PR Pro Before Hiring Them

You probably haven't considered asking these questions, but they're a great way to find the right PR firm for your business.


This Location-Based Marketing Technique Is the Key to Boosting Retail Sales

Let's take an in-depth look at geofencing marketing and how it's helping retail locations drive foot traffic and boost sales.