4 Ways to Fit Your Mobile App Into Your Business Strategy Ask the right questions and make the right choices and your mobile app could be an integral part of your growth strategy.

By Rahul Varshneya

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

businessblogshub.com

One in every three minutes spent online are spent on devices other than a PC, according to comScore. It's a no-brainer then that you need a mobile strategy for your business, however big or small your company may be.

But, building an app can be quite overwhelming when you have to think up a solution for your business. Should you build to engage or monetize, should you build a native app or a mobile website and what do you do about building in-house verses outsourcing?

The questions are aplenty. The answers, quite simply, lie within your objectives as a company and the goals you have setup within various departments or key function areas. Think carefully about the following four choices when formulating your mobile strategy:

Who is your audience?
To start with, identify whom you're building the app for. Is it an internal or external audience? An internal audience can mean your employees or support staff. An external one, of course, is your customers.

Engage or monetize?
You need to identify whether you want to engage your audience or monetize them. You'd always monetize your external audience, but you can engage with external and internal audiences alike.

Mobile app or mobile website?
A mobile website is a good start to a mobile strategy, but it's not a replacement for a mobile app. Each serves a different purpose. Native apps offer users far more flexibility and features than websites. In fact, your company must have both, a mobile website and a mobile app.

Develop in-house or outsource?
Outsourcing has received its share of criticism, but if you delve deeper, some of the most successful products on the market today were outsourced in their initial avatar.

It may be wise to outsource the initial development and once you gain enough traction, start setting up a team in-house to manage maintenance and product enhancements.

Whatever your reason for developing a mobile app, make sure it blends in with your company's business plans. Choose wisely as you make these decisions and you'll set yourself up for success.

Rahul Varshneya

Co-founder at Arkenea

Rahul Varshneya is the co-founder of Arkenea, an award-winning web and mobile app development agency.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Business News

He 'Accidentally Discovered' a Semi-Passive Side Hustle in College — Now He's on Track to Make More Than $500,000 This Year

When a lack of funding put a stop to Zach Downey's pizza vending machines, he stumbled upon another lucrative idea.

Starting a Business

15 Weird and Wonderful Side Hustles You Never Knew Existed

Turns out there are all kinds of wacky ways to make extra cash. We found 15 people bringing in thousands of dollars on unexpected ventures, and they're happy to share the wealth.

Science & Technology

How to Find a Flow State When Your Life Is Filled With Digital Distractions

A prescription for quieting distractions and finding your flow from the new book "The Wolf Is At The Door."

Leadership

3 Ways to Give New Employees a Great First Day That Makes Them Excited to Be Part of Your Team

As a manager, you don't want to just hire good people. You want them to stay.

Making a Change

Save an Extra 20% on a Lifetime of Babbel Language Learning Through March 10

Get this subscription and begin expanding your communication reach.

Business News

Here's How Much Amazon's Typical Customer Makes, Plus How Much They Spend on the Platform Per Year

A retail snapshot from data company Numerator paints a picture of who shops at Amazon and where they usually spend their money.