5 Important Steps for Clarifying and Communicating Your Company's Values
The author of the 'Chicken Soup for the Soul' series shares a few steps of how your business can distinguish itself.
In this video, Entrepreneur Network partner Jack Canfield mentions that he personally stands for helping others transform and support those boldly living their life mission. When defining what you stand for, make sure you are aligning these values with what you consider yourself an expert in -- not simply your job or to coincide with the classes you are hoping to sell.
Canfield recommends setting a strong viewpoint versus mulling over every tiny font and color detail of your company's logo. He also says you should create a long-term marketing plan that spans several months around those viewpoints. That way, you can have confidence about communicating your vision to others.
Click the video to hear more.
Related: What This One Universal Principle Can Teach You About Becoming a Millionaire
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.
