You can be on Entrepreneur’s cover!

From Flying in the Military to Launching a Business How one military man's experience prepared him for the entrepreneurial life.

By Greg Coleman

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.


I've had two careers in my life: tech entrepreneur and military officer. On the surface these appear completely divergent, but in reality, military experience cultivates excellent entrepreneurial traits that most other career paths just can't effectively emulate.

The traits I developed in the military have undoubtedly made me a better entrepreneur. Here are some examples:

Being comfortable with being uncomfortable. The military is constantly putting you in mentally and physically uncomfortable situations that require you to perform at your best.

Military: The second time I stood in the doorway of an airplane before jumping out of it I thought to myself, "I've already survived this once, why am I doing it again?" The adrenaline of the first jump was long gone, and at that point, I had to choose between accepting defeat or trusting my preparation, training and equipment. I chose the latter and lived to jump another day.

Related: What I Learned From the Military: Business Lessons From 8 Veterans in Franchising

Entrepreneur: As an entrepreneur, you're constantly accelerating down a runway that's still under construction. You need 10,000 feet to get airborne but only the first 6,000 feet of the runway are completed. You have to trust that you and your team will be able to build the remaining 4,000 feet before you crash.

Leadership during a crisis. When everything is falling apart, your team will look to you for leadership.

Military: As a brand new, 25-year-old KC-10 aircraft commander, leading my first overseas mission, I had a career-defining moment over the Indian Ocean when one of the F-15s flying on my wing experienced a serious in-flight emergency. Three weeks prior, I would have looked to my left to the person in charge for the plan. That day, when I looked to my left I saw nothing but ocean. When I looked back to my right, I saw three sets of eyeballs looking at me. It was time to lead. Fortunately, on that day we were able to get everyone to safety and complete the mission.

Entrepreneur: Recently, we had a major product bug make it into a release that caused our usage metrics, ratings and revenue to sharply decline, all while our CEO was on a well-deserved and much-needed break. Instead of destroying his rest, I, the guy on the team who does not write code, hopped in and worked with our team to get a plan in place to address the problem.

Related: Entrepreneurship Bootcamp Gives Wounded Veterans a New Life

Sleep deprivation. The enemy doesn't care about your sleep patterns and neither does your startup.

Military: Any veteran will describe sleepless nights while deployed or being in harm's way. The military will give you 26 hours of things to do and only 24 hours to do it in. You have to figure out what works for you and your body.

Entrepreneur: During the first two and a half years of our company, I worked a full-time job while co-leading the full-time startup. I also have two children under the age of 7 and a wife who works a full-time job. During those first couple of years, I couldn't afford to sleep more than four to five hours per night or else I would have failed at something important.

Perspective. In the military, a day when you didn't die or get someone else killed is a good day.

Military: I vividly remember landing an airplane in absolutely horrible wind conditions. They were technically within legal limits but today I wonder if attempting to land was even the smartest decision. It was so turbulent that about a mile prior to touchdown I literally thought to myself, "If I fuck this up, we all die."

Entrepreneur: Recently, during the TechStars program, I was interviewed by a television reporter. In an attempt to communicate the dramatic importance of the event, he asked something to the effect of, "so what happens to your company if you bomb on demo day and can't get any investor interest?" I paused, took in the question, and replied, "Well…the sun will come up, my family will wake up and go about their day, and we'll keep grinding away on building this business."

Although these stories are uniquely mine, they are not unique in the company I keep. I want to encourage more veterans to consider entrepreneurship, and more civilian entrepreneurs to consider veterans as co-founders and early hires. Neither group will be disappointed.

Related: How Military Veterans Are Finding Success in Small Business

Prior to co-founding Nexercise, Greg Coleman was the deputy commander of a seven-department U.S. Air Force operations organization where he led all facets of daily operations. In the little bit of time he spends away from Nexercise, Greg is a lieutenant colonel and command pilot in the Air National Guard. Greg received a masters of business administration from The Wharton School with a dual major in finance and entrepreneurial management.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Side Hustles Are Soaring as Entrepreneurs Start Businesses Working Part- or Full-Time Elsewhere, According to a New Report

The younger the entrepreneur, the more likely they were to start a business as a side hustle.

Side Hustle

This Insurance Agent Started a Side Hustle Inspired By Nostalgia for His Home State — Now It Earns Nearly $40,000 a Month

After moving to New York City, Danny Trejo started a business to stay in touch with his roots — literally.

Business Process

AI-Generated Images or Stock Photography? Here's How Entrepreneurs Can Navigate the Dynamic Photography Industry

Entrepreneurs eyeing long-term financial gains find stock photography, a $4 billion market in 2023, enticing. Yet, AI's rise prompts a shift from cameras to algorithms.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Scrabble Makes First Change to Its Board in Over 75 Years

The new roll out is only available in Europe as of now.

Business News

CPI Report: Inflation Rose More Than Expected in March, Driven By Housing and Energy Costs

The average U.S. household is paying $227 more per month for goods compared to one year ago.