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How Your Company Can Grab Customers' Attention Amidst the Noise Learn how to position your brand with buyers in this new economy.

By James McKinney

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Meghan Asha, the founder of FounderMade, was a guest at the most recent Startup Story Live, an extension of the hit podcast The Startup Story that gives everyone in attendance direct access to founders. The two-day livestream event, which streamed to 77 different countries, allowed founders to share the tactics and strategies they have employed to stabilize their current businesses.

Asha explained practical guidance for all in attendance on how to elevate their message above the noise created by the news of the day. Asha shares how buyers are still looking for the next great product, and that brands should not be hesitant in approaching big-box retailers. The key is how you approach the retailer. If your strategy is to simply blast a cold-call to every retailer, then don't be surprised if you receive zero response. Today's climate calls for a well-crafted, considerate and intentional outreach strategy.

Watch the full video to hear more from Meghan Asha.

James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

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