It's 2016, But Nearly Half of U.S. Small Businesses Still Don't Have a Website Cost and perceived irrelevance were the most common reasons for the lack of an online presence, according to a survey of more than 350 small businesses.

By Carly Okyle

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

It's hard to imagine the world without the Internet.

For some of us, that is: It may be 2016, but 46 percent of U.S. small businesses still don't have a website for their company, according to a report released by business-to-business research firm Clutch.

Of the more than 350 small businesses surveyed -- the majority of which have less than 10 employees and less than $1 million in annual revenue -- cost was listed as the second-most popular reason for not having an online presence. Lack of technical know-how and the need for upkeep were other popular reasons, while 12 percent said that they use social media in place of a static site.

Image Credit: Clutch

Related: 5 Essentials for Building a Lucrative Ecommerce Site

The most popular justification for not having a website, however?

Nearly a third of surveyed respondents said that they didn't have one because it wasn't relevant to their business or their industry. That could be a problem. As Max Elman, the founder of Razorfrog Web Design, said in a statement released with the report:

"No matter what type of business you run, if you have customers, it's necessary to have some sort of information online, at least a page describing who you are and offering contact information. It's essential to have this information indexed and shown to those looking for you."

Image Credit: Clutch

The founder of a company that builds websites, Elman is perhaps not the most objective source. But he has a point: More than 80 percent of Americans say they do online research before making a purchase.

Related: How to Market Brick and Mortar to the Web

For the 64 percent of small businesses that do have a website, many could use a technological upgrade: Nearly a quarter of these businesses said their websites weren't compatible with mobile platforms. Of the online improvements business owners planned to make, search-engine and social engagement topped the list with 40 percent each, followed closely by improvements in content and design.

Image Credit: Clutch

Image Credit: Clutch

The report concludes, as expected, that all small businesses in every industry can benefit from a website, be it a single page or more elaborate setup.

In other words, if your business doesn't have a website, it's probably time to change that. And if your business already has a website, particularly one that works on mobile, you're further ahead of the game than you likely thought.

Related: 'Li-Fi' Will Make Your Internet 100 Times Faster

Carly Okyle

Assistant Editor, Contributed Content

Carly Okyle is an assistant editor for contributed content at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Business Solutions

Stay Organized with This Task Management Tool, on Sale for $30

A Study Planr Pro subscription is just $30 for life.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Data & Recovery

Get 2TB of Cloud Storage with PhotoSphere for Just $280 for a Limited Time

Easily store and access photos, videos, and other files spread across your work devices.

Business News

Here Are 3 Strategies Startup Founders Can Use to Approach High-Impact Disputes

The $7 billion "buy now, pay later" startup Klarna recently faced a public board spat. Here are three strategies to approach conflict within a business.

Thought Leaders

10 Simple, Productive Activities You Can Do When You Aren't Motivated to Work

Quick note: This article is birthed out of the urge to do something productive when I am not in a working mood. It can also inspire you on simple yet productive things to do when you're not motivated to work.