Side Hustlers: Watch This Before You Launch Your E-Commerce Site E-commerce pro Allen Brouwer will share his secrets for attracting customers on the cheap and driving sales.

By Andrea Huspeni

Opinions expressed by Entrepreneur contributors are their own.

Poike | Getty Images

Editor's Note: In "Tough Love Tuesday," we connect side-hustling entrepreneurs with support, resources and advice from top experts. Sign up to our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips.

When Allen Brouwer launched his e-commerce site BestSelf Co two years ago, he didn't just open the virtual doors and expect customers to flood through.

Instead, he and his co-founder had a plan, one that started with selling just a handful of products, including the goal-setting SELF Journal, which he initially launched on Kickstarter. It took the company just 12 monts to get to $2.4 million in sales, and this year it is expected to increase revenue by five-fold. It now has three online stores -- U.S., UK and Australia -- and has expanded to 13 products, each helping people become their best self. Because of their hustle, for two years in a row, Best Self Co has received Shopify's "Build A BIGGER Business award," a competition that recognizes businesses who have successfully taken their business to the next level.

Image Credit: BestSelf Co

Related: 3 Super Simple Pinterest Strategies to Quickly Grow Your Website's Traffic

To give side hustlers a helping hand, Brouwer will share more of the hard work and planning that went into this ecommerce success with Entrepreneur.com readers. He'll chat live and answer questions in this week's episode of Tough Love Tuesday, our Facebook Live series that connects experts with side hustlers for real-time advice and support.

Related: 4 Proven Strategies to Get Rank-Boosting Links to Improve Your SEO

Specifically, he'll show us how to:

  1. Produce high-quality content about your product or service to organically reach your potential customers before you launch -- and get them excited.

  2. The importance of starting with a one, or a handful of products, to get user feedback before rolling out additional offerings.

  3. Successfully launch a giveaway and attract tons of interested customers

  4. How to correctly use paid traffic, so you won't lose money, yet gain insights and go beyond a transaction.

Related: Entrepreneur's Facebook Live Series Returns to Help You Take Your Side Hustle to the Next Level

Tune in on Oct. 31 at 1 p.m. ET for the Facebook Live.

This episode is the sixth in our second season of "Tough Love Tuesday." For six weeks, our experts will focus on side hustlers, providing support, resources and actionable advice, all in real time.

Video: Not Getting Results With Your Facebook Ads? Here is Everything You Are Doing Wrong.

Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Google Layoffs Affect Hundreds in Division Working on Chrome Browser, Pixel Phones

A Google spokesperson said the move would help Google run more efficiently.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Starting a Business

These Yale Students Raised $3 Million in 14 Days to Build Their 'Anti-Facebook' Startup: 'I Can See My Childhood Self Looking Up to Me.'

Two 21-year-old Yale juniors are changing digital networking with Series, an AI-powered platform backed by $3 million in venture capital.

Growing a Business

How I Replaced a $2,000-a-Month SEO Agency and Built My Own Growth System as a Solo Founder

15 proven tactics I used to grow my startup's visibility and backlinks — without writing a single cold email.

Real Estate

How to Attract More Clients, Tenants and Investors to Your Real Estate Business

These effective lead generation strategies will help grow your real estate business.

Business News

A Jeff Bezos-Backed 'Secretive' Electric Vehicle Startup Is Reportedly Making an Affordable Truck — and It Was Just Spotted in Los Angeles

Jeff Bezos is reportedly backing a company called Slate Auto — and an announcement about the business, and its $25,000 EV truck, is coming this month.