What Factors Determine a Brand's Value? David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.

By C-Suite TV Nov 6, 2017

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Rankings mean everything for brands and the world's biggest brands are put to the test every year. Brand Finance, the world's leading brand valuation firm, ranks 10,000 brands a year to determine which are the most valuable. In this video, David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked, and Matt Preschern, EVP and CMO of HCL Technologies, shares why HCL was able to make a significant jump in rankings in just one year.

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What Factors Determine a Brand's Value? David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.

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What Factors Determine a Brand's Value? David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.

Editor's Pick Red Arrow

Most Popular Red Arrow

The Side Hustle She Started in a High School Locker Room Hit Multimillion-Dollar Revenue — and Taylor Swift Is a Fan: 'Invest in Yourself'

There's a $200,000 Diamond-Making Machine For Sale on Alibaba — and That Says a Lot About the Industry

This Conversation Hack Made Me a Millionaire — Here's How It Works

This Is the Most Important Thing You Can Do to Improve Your Business, According to the Co-Founder of a $32 Billion Company

Here's How I Drove My Company's Revenue By Taking One Often-Overlooked Step

You Can Start a Merry Maids House Cleaning Franchise for Under $100k

Editor's Pick

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