You Can Read and Eat Great Food at This Chicago Culinary Bookstore Esther Dairiam originally just wanted to run a normal bookstore. Here's why she didn't.

By Ximena N. Larkin •

Opinions expressed by Entrepreneur contributors are their own.

Esther Dairiam was a management consultant for over 10 years before she opened Read It & Eat -- a culinary bookstore -- in 2015. Dairiam explains that she didn't know very many people when she moved to Chicago in 2011, but a cooking class helped Dairiam meet new poeple and find inspiration for her store.

Dairiam quickly realized that there was a hole in the market for the sort of business she wanted to make, and she lept at the opportunity. Click play to learn more about how Read It & Eat got started and how it's doing today.

Related: How to Grow Your Business by Knowing Your Audience

Watch more videos on C1 Revolution's YouTube Channel.
Ximena N. Larkin

Writer, Publicist and Founder of C1 Revolution

Ximena N. Larkin is a digital strategist who specializes in using social media for public relations campaigns to create offline engagement. Based in Chicago, she is the founder of C1 Revolution and has worked on public relations, social media and marketing campaigns for companies. 

More from The Revolutionaries

How This Mexican-American Artist Is Raising Social Awareness in His Chicago Community

This Marketing Maven Makes Connections Through Creative Experiences

You Can Read and Eat Great Food at This Chicago Culinary Bookstore

Editor's Pick

Related Topics

Food Businesses Starting a Business Books Video

Most Popular

See all
Growing a Business

The Importance of Connecting Your Organization to Your Product and Users (and How to Do It)

How to ensure everyone in your organization is aligned with the company vision — and how doing so enhances both your workplace and the product development process.

By Itzik Elbaz
Science & Technology

5 Mistakes I Learned to Avoid When Working With ChatGPT

What I learned from using ChatGPT for business purposes day-to-day across my content websites.

By Anat El Hashahar (Anne Moss)
Business News

'This Is So, So Disrespectful': Balmain Truck 'Hijacked' Days Before Paris Fashion Week, 50 Pieces Stolen

Balmain is set to debut its SS 2024 Collection in Paris on September 27.

By Emily Rella
Business Plans

How to Think Like an Investor When Preparing Your Pitch Deck

Here are some places to start if you are trying to raise money from a global or local VC firm.

By Vikas Agrawal
Business News

Uber Eats to Roll Out New Payment Options in 2024, Aiming to Enhance Access to Fresh Groceries for Vulnerable Populations

Starting in 2024, Uber Eats will allow individuals with EBT cards to use their Supplemental Nutrition Assistance Program (SNAP) benefits to pay for grocery delivery orders.

By Madeline Garfinkle
Business News

Google Is Being Sued By the Family of a Man Who Died When Maps GPS Led Him Off a Broken Bridge

Philip John Paxson, 47, was found dead on September 30, 2022.

By Emily Rella