Baby Boomers

3 Ways to Market Effectively to Different Generations

Start by discarding some unfounded assumptions.

How and Why Entrepreneurs Should Focus on Seniors in 2019

You know those images of meek old ladies sitting in their gardens? Uh-uh. That's not reality.

Ageism Is Hurting Your Tech Company's Hiring More Than You Realize

Don't overlook candidates just because they have a few years of experience.

More From This Topic

Ecommerce

Tap Into Baby Boomers' Buying Power With These 5 Easy Website Tricks

The most important thing to keep in mind when marketing to people over 50 years of age is readability.
Freelancing

Why Baby Boomers Make the Perfect Freelancers

Older workers have a few qualities that work to their advantage.
Marketing

7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)

More often than not, they are your ideal customer.
Managing Employees

Is Your Generation the Most Valuable at Work?

From willingness to learn to creative thinking, here's how millennials, gen Xers and boomers stack up.
Office Culture

Have You Heard? Millennials Aren't the Only Ones Out There.

These 3 strategies will help you build a culture for everyone -- not just millennials.
Seniors

Seniors in Emerging Markets Represent Huge Opportunity for Innovative Entrepreneurs

Older adults are one of the world's largest underserved populations. Those who invest now will tap unmet needs and reap the rewards.
Millennials

This Is Why Boomer Business Owners Should Stop Whining About Millennial Employees

They want a job that affords them a life after work. How difficult is that to understand?
Baby Boomers and Millennials

5 Ways to Help Your Aging Workforce Embrace Digital Transformation

Baby boomers may be reluctant to dive into digital tools. But they should be encouraged, because they still have so much to offer.
Marketing

The Surprising Online Marketing Method Most Consumers Prefer

Also, why a one-size-fits-all marketing content and campaign doesn't work for multigenerational marketing.

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.