More From This Topic

Finding Customers

The Founder of Tough Mudder Explains How the Company Expanded Its Loyal Fan base

The popular race company had a problem: It needed to change, without upsetting its loyal fans.
Connecting with Customers

How to Stand Out From the Crowd and Cultivate Passionate Fans

Treat your customers like friends: Give them something for free. With that mindset, you'll shine.
Marketing Strategies

Emotional Connectivity: The Secret to Million-Dollar Marketing Success

Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
Storytelling

5 Places to Use Storytelling in Your Marketing to Drive Sales

Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after.
Connecting with Customers

3 Steps to Increase Your Average Revenue Per Customer

When an auto-body shop sent a "thank you" to a customer, he posted it on Reddit, resulting in upvotes from 1,500 potential customers.
Connecting with Customers

'America's New Romantic Piano Sensation' Shows How to Gather a Tribe and Thrive in Business

The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.
Brand Building

The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests

If you are building a brand, be sure to think about how you can piece together your tribe, then start today.
Starting a Business

Answer These 7 Questions Before Starting Your Side Business

Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.
Connecting with Customers

Why Every Smart Decision Comes Only After an Evaluation of Customer Needs

Companies are likely doomed if they commit to creating products they think their customers need, without actually stopping to verify if that's true.
Public Speaking

5 Ways to Blow a Business Speaking Opportunity

If you don't entice the audience on stage, you'll fail miserably off stage.
My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.