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Crowdfunding

Crowdfunding Rewards

Why Overpriced Rewards Could Be the Kiss of Death for Your Crowdfunding Campaign

$100 for a T-shirt? 'That doesn't sound like a deal to me,' says crowdfunding expert Sally Outlaw.
Indiegogo

Indiegogo Launches a New Product to Court Big Businesses

The San Francisco-based fundraising platform is positioning crowdfunding as a way for established businesses to do better market research and test new products.
Sleep

This Hipster Hoodie That Hides a Pillow Is a Sleeper Hit on Kickstarter

Hypnos's inflatable sweatshirt is a napper's dream -- if you're cool with snoozing in public, that is.
Crowdfunding

Why Motormood Cancelled Its Kickstarter Campaign Days Before Reaching Its $130,000 Goal

As donations poured in, so did alternative offers, which forced the car gadget startup to completely rethink its launch strategy.
Great Achievements

Great Achievements: Funding Win for Cult TV Fans

Get inspired by these recent wins for the entrepreneurial community.
Crowdfunding

Last Year, Reading Rainbow Raised $5.4 Million on Kickstarter. Then, the Real Work Began.

With a record 105,000 backers, the crowdfunding campaign presented logistical challenges, but appears to have made good on its commitments.
worth-knowing

Don't Be Disheartened if You Fail to Hit Your Crowdfunding Goal

If you're smart about it, your backers are likely to stay with you.
Crowdfunding

Kickstarter Hires Journalist to Investigate Campaign That Failed to Deliver to Backers

The Zano crowdfunding campaign raised $3.6 million to make mini drones that take pictures and video. Some drones were delivered, but overwhelmingly, backers did not get the rewards they expected.
Crowdfunding

Former Senior Advisor to President Obama Joins GoFundMe

Longtime White House communications director Dan Pfeiffer will serve as the popular crowdfunding platform's VP of communications and policy.
Technology

These Awesome Video-Playing Sneakers Have Raised More Than $300,000 on Indiegogo

Walk a mile in these shoes and everyone will be staring at your fancy feet.
Raising Capital

Everyone Pays to Raise Money

One way or another, entrepreneurs always pay to obtain capital.
Kickstarter

Nearly 1 in 10 Kickstarter Projects Fails to Deliver Rewards

The crowdfunding platform commissioned a University of Pennsylvania professor to do an analysis of the fulfillment rates of funded campaigns on the platform.
Crowdfunding

The 1 Thing Your Crowdfunding Campaign Must Have

'Campaigns with video raise 115 percent more money than ones without,' says crowdfunding expert Sally Outlaw.
Crowdfunding

The Inventors of This Travel Jacket Set Out to Raise $20,000 With Crowdfunding and Ended Up Raising More Than $10 Million. Here's What Happened Next.

This is what it looks like to get 80,000 jackets sourced and manufactured in six months. Hint: It's one long, intense hustle.
Crowdfunding

How to Create Compelling Rewards for Your Crowdfunding Backers

Kill two birds with one stone, says crowdfunding consultant Sally Outlaw.