Crowdfunding

Last Year, Reading Rainbow Raised $5.4 Million on Kickstarter. Then, the Real Work Began.
Crowdfunding

Last Year, Reading Rainbow Raised $5.4 Million on Kickstarter. Then, the Real Work Began.

With a record 105,000 backers, the crowdfunding campaign presented logistical challenges, but appears to have made good on its commitments.
Catherine Clifford
Don't Be Disheartened if You Fail to Hit Your Crowdfunding Goal
Crowdfunding

Don't Be Disheartened if You Fail to Hit Your Crowdfunding Goal

If you're smart about it, your backers are likely to stay with you.
Nina Zipkin
Kickstarter Hires Journalist to Investigate Campaign That Failed to Deliver to Backers
Crowdfunding

Kickstarter Hires Journalist to Investigate Campaign That Failed to Deliver to Backers

The Zano crowdfunding campaign raised $3.6 million to make mini drones that take pictures and video. Some drones were delivered, but overwhelmingly, backers did not get the rewards they expected.
Catherine Clifford
Former Senior Advisor to President Obama Joins GoFundMe
Crowdfunding

Former Senior Advisor to President Obama Joins GoFundMe

Longtime White House communications director Dan Pfeiffer will serve as the popular crowdfunding platform's VP of communications and policy.
Kim Lachance Shandrow
These Awesome Video-Playing Sneakers Have Raised More Than $300,000 on Indiegogo
Technology

These Awesome Video-Playing Sneakers Have Raised More Than $300,000 on Indiegogo

Walk a mile in these shoes and everyone will be staring at your fancy feet.
Kim Lachance Shandrow
Everyone Pays to Raise Money
Raising Capital

Everyone Pays to Raise Money

One way or another, entrepreneurs always pay to obtain capital.
Scott Shane
Nearly 1 in 10 Kickstarter Projects Fails to Deliver Rewards
Kickstarter

Nearly 1 in 10 Kickstarter Projects Fails to Deliver Rewards

The crowdfunding platform commissioned a University of Pennsylvania professor to do an analysis of the fulfillment rates of funded campaigns on the platform.
Catherine Clifford
The 1 Thing Your Crowdfunding Campaign Must Have
Crowdfunding

The 1 Thing Your Crowdfunding Campaign Must Have

'Campaigns with video raise 115 percent more money than ones without,' says crowdfunding expert Sally Outlaw.
Geoff Weiss
The Inventors of This Travel Jacket Set Out to Raise $20,000 With Crowdfunding and Ended Up Raising More Than $10 Million. Here's What Happened Next.
Crowdfunding

The Inventors of This Travel Jacket Set Out to Raise $20,000 With Crowdfunding and Ended Up Raising More Than $10 Million. Here's What Happened Next.

This is what it looks like to get 80,000 jackets sourced and manufactured in six months. Hint: It's one long, intense hustle.
Catherine Clifford
How to Create Compelling Rewards for Your Crowdfunding Backers
Crowdfunding

How to Create Compelling Rewards for Your Crowdfunding Backers

Kill two birds with one stone, says crowdfunding consultant Sally Outlaw.
Geoff Weiss
Hate Drinking Water? These Scented Cups Could Do the Trick.
Health

Hate Drinking Water? These Scented Cups Could Do the Trick.

The fruity invention enlists your nose to fool your tongue, and its makers say it's totally safe.
Kim Lachance Shandrow
It's Never Too Late to Invest Wisely. Just Don't Raid Your Retirement Funds.
Investing

It's Never Too Late to Invest Wisely. Just Don't Raid Your Retirement Funds.

Want to give your investment portfolio a boost? Do what other successful entrepreneurs do.
Sujan Patel
Consider These Key Factors When Setting Your Crowdfunding Goal (Video)
Crowdfunding

Consider These Key Factors When Setting Your Crowdfunding Goal (Video)

Crowdfunding consultant Sally Outlaw shares tips about how to pare down targets -- but not too much -- as well as the benefits of stretch goals.
Geoff Weiss
5 Keys to Achieving Crowdfunding Success
Crowdfunding

5 Keys to Achieving Crowdfunding Success

Since the SEC's ruling, crowdfunding has become a truly mainstream option for funding new businesses.
Michael Noice

Crowdfunding is the process of raising money to fund what is typically a project or business venture through many donors using an online platform, such as Kickstarter, Indiegogo and Crowdfunder. The fundraising window is usually finite -- 90 days, for instance -- and the fees and rules vary across platforms.

How to: Crowdfunding is typically done through an online platform that allows the fundraiser to set up a public campaign for accepting donations. The campaign will advertise details such as the nature of the project or venture, the amount of money the company is hoping to raise and the campaign’s fundraising deadline. People can donate a specified amount through the fundraising campaign’s website and often receive some sort of acknowledgement or reward in return for their donation.         

Applications of crowdfunding: This can range from charitable and educational projects to creative projects -- like funding films -- as well as supporting scalable businesses. Crowdfunding platforms each tend to cater to specific categories, such as Kickstarter which focuses on creative projects or Crowdfunder, an equity-based platform which is used for businesses looking to raise investment capital.