Crowdfunding

Equity Crowdfunding Rules Are Finally Coming to a Vote On Friday. Here's What You Need to Know.
Ready To Launch

Equity Crowdfunding Rules Are Finally Coming to a Vote On Friday. Here's What You Need to Know.

The Securities and Exchange Commission will consider long-awaited rules to set in motion the next generation of crowdfunding.
Catherine Clifford
This Luxe Kitchen Knife Just Raised $1 Million on Kickstarter
Kickstarter

This Luxe Kitchen Knife Just Raised $1 Million on Kickstarter

With only hours to go, the Misen blade is cutting its way to crowdfunding success.
Kim Lachance Shandrow
Indiegogo Makes a Push to Court Nonprofits
Indiegogo

Indiegogo Makes a Push to Court Nonprofits

Nonprofits can now raise money on the crowdfunding platform without paying the typical 5 percent service fee.
Catherine Clifford
6 Steps to Launch a Successful Crowdfunding Campaign
Ready To Launch

6 Steps to Launch a Successful Crowdfunding Campaign

If a multi-function cooler and a card game about kittens and explosions can exceed their funding goals by such large margins, imagine what you could do with your idea.
Thomas Smale
After Raising $4 Million, a Bladeless Razor Gets Cut by Kickstarter
Crowdfunding

After Raising $4 Million, a Bladeless Razor Gets Cut by Kickstarter

The Skarp Laser Razor was supposed to take care of hairy situations, not create one.
Lauren Covello
Ladies: This 'Smart' Menstrual Product Texts You From Down There
Kickstarter

Ladies: This 'Smart' Menstrual Product Texts You From Down There

Loon Labs's Looncup, crushing it on Kickstarter now, takes the fear of accidents out of your monthly cycle.
Kim Lachance Shandrow
This Bladeless Razor Has Raised More Than $2 Million On Kickstarter
Kickstarter

This Bladeless Razor Has Raised More Than $2 Million On Kickstarter

The Skarp razor cuts hair with a little laser.
Catherine Clifford
5 Tips for Beating the Odds When Crowdfunding
Crowdfunding

5 Tips for Beating the Odds When Crowdfunding

Marketing is everything. How do you maximize your effort?
Sally Outlaw
7 Seed-Stage Funding Sources That Might Finance Your Startup
Funding

7 Seed-Stage Funding Sources That Might Finance Your Startup

Have you looked into these? Be sure you do. One of them could make your dream come true.
Martin Zwilling
Pebble Skips Kickstarter in Search of Bigger Pond
Pebble

Pebble Skips Kickstarter in Search of Bigger Pond

Pebble's first two products were blockbuster hits on Kickstarter. But with its latest product, the smartwatch maker is bypassing crowdfunding altogether.
Catherine Clifford
Kickstarter CEO: Why We're a Benefits Corporation, Not a Nonprofit
Kickstarter

Kickstarter CEO: Why We're a Benefits Corporation, Not a Nonprofit

Yancey Strickler explains why the for-profit model works for his mission-driven crowdfunding platform.
Catherine Clifford
Kickstarter Boldly Locks Its Mission Into Its Legal Framework
Kickstarter

Kickstarter Boldly Locks Its Mission Into Its Legal Framework

The Brooklyn, N.Y.-based crowdfunding platform announced that it is now a public benefit corporation.
Catherine Clifford
This Spry Underwater Drone Is Speed Swimming to Success on Kickstarter
Technology

This Spry Underwater Drone Is Speed Swimming to Success on Kickstarter

Ahoy, ocean adventure for all. Meet OpenROV Trident, the sea spelunking hobby bot of your Jacques Cousteau dreams.
Kim Lachance Shandrow
To Encourage Crowdfunding, Change the Definition of an Investment Company
Equity Crowdfunding

To Encourage Crowdfunding, Change the Definition of an Investment Company

Equity crowdfunding is hampered by regulations designed to curb stock-market abuse.
Scott Shane

Crowdfunding is the process of raising money to fund what is typically a project or business venture through many donors using an online platform, such as Kickstarter, Indiegogo and Crowdfunder. The fundraising window is usually finite -- 90 days, for instance -- and the fees and rules vary across platforms.

How to: Crowdfunding is typically done through an online platform that allows the fundraiser to set up a public campaign for accepting donations. The campaign will advertise details such as the nature of the project or venture, the amount of money the company is hoping to raise and the campaign’s fundraising deadline. People can donate a specified amount through the fundraising campaign’s website and often receive some sort of acknowledgement or reward in return for their donation.         

Applications of crowdfunding: This can range from charitable and educational projects to creative projects -- like funding films -- as well as supporting scalable businesses. Crowdfunding platforms each tend to cater to specific categories, such as Kickstarter which focuses on creative projects or Crowdfunder, an equity-based platform which is used for businesses looking to raise investment capital.