Crowdfunding

Why Kickstarter and Indiegogo Won't Go Into Equity Crowdfunding
Equity Crowdfunding

Why Kickstarter and Indiegogo Won't Go Into Equity Crowdfunding

The types of investors who put money into reward-based crowdfunders aren't the ones who will buy shares through equity crowdfunding – at least not at first.
Scott Shane
5 Proven Ways to Attract More Contributions to Your Crowdfunding Campaign
Crowdfunding

5 Proven Ways to Attract More Contributions to Your Crowdfunding Campaign

Who exactly is your audience? Would you believe that a lot of people can't describe their ideal contributor?
5 Lessons From Commercial-Real-Estate Financing for Entrepreneurs Seeking Funding
Finance

5 Lessons From Commercial-Real-Estate Financing for Entrepreneurs Seeking Funding

Developers and sponsors often have to raise large sums very quickly from multiple sources at a time. To do that efficiently, they typically bundle up all of the information on a given capital raise into an all-in-one-package for investors.
Joanna Schwartz
Taco Shop Gives 4-Year-Old Cancer Patient the Keys to the Kitchen
Radicals & Visionaries

Taco Shop Gives 4-Year-Old Cancer Patient the Keys to the Kitchen

The pint-sized chef turned Babalu into 'Eden's Taco Shop' for a one-day fundraiser.
Kate Taylor
The High-Tech Jet That Could Transform Business Travel: Weekly News
Weekly News Roundup

The High-Tech Jet That Could Transform Business Travel: Weekly News

Plus: We explain what small businesses need to know about global market volatility.
Tanya Benedicto Klich
Why This $9 Billion Publicly Traded Toy Company Is Crowdfunding to Find the Next Big Game
Crowdfunding

Why This $9 Billion Publicly Traded Toy Company Is Crowdfunding to Find the Next Big Game

Hasbro and Indiegogo today announce that they are partnering to seek out, identify and grow the most innovative gaming ideas out there.
Catherine Clifford
An Equity Crowdfunding Campaign Just Launched to Create a Private Jet-Slash-Helicopter Hybrid
Crowdfunding

An Equity Crowdfunding Campaign Just Launched to Create a Private Jet-Slash-Helicopter Hybrid

The TriFan 600 boasts three deducted fans that are slanted horizontally for liftoff and then can flip forward within seconds to generate thrust.
Geoff Weiss
Turn Your Customers Into Investors
Financing

Turn Your Customers Into Investors

Ever hear of Regulation D 506c? If you're raising capital, you'll want to check it out.
Sally Outlaw
How the Global Stock Market Selloff Will Affect Crowdfunding
Crowdfunding

How the Global Stock Market Selloff Will Affect Crowdfunding

Crowdfunding seems like it's sheltered from Wall Street's bulls and bears, but it's not.
Catherine Clifford
This New Comic Book Teaches Entrepreneurship to Kids as Young as 8
Radicals & Visionaries

This New Comic Book Teaches Entrepreneurship to Kids as Young as 8

Life doesn't come with an instruction manual, but now aspiring entrepreneurs have a comic book to draw from.
Carly Okyle
2 of the Biggest Myths Surrounding Crowdfunding (Video)
Crowdfunding

2 of the Biggest Myths Surrounding Crowdfunding (Video)

Given that the average campaign raises $10,000, experts say, it's wise to keep your expectations in check.
Geoff Weiss
This All-In-One Travel Jacket Is Now One of the 10 Most Funded Projects Ever on Kickstarter
Crowdfunding

This All-In-One Travel Jacket Is Now One of the 10 Most Funded Projects Ever on Kickstarter

With another 13 days left in the crowdfunding campaign, the BauBax jacket has already raised $5.6 million from almost 29,000 backers.
Catherine Clifford
The Robot Battle of Your Childhood Dreams Is Actually Happening
Robots

The Robot Battle of Your Childhood Dreams Is Actually Happening

Start your engines. A company called MegaBots is raising money on Kickstarter to prepare its 12,000-pound robot for a fight with a robot in Japan.
Nina Zipkin
This New Crowdfunding Startup Allows People to Buy Equity in Video Games
Video Games

This New Crowdfunding Startup Allows People to Buy Equity in Video Games

The founder of Fig says the game industry is one of the strongest crowdfunding categories.
John Gaudiosi

Crowdfunding is the process of raising money to fund what is typically a project or business venture through many donors using an online platform, such as Kickstarter, Indiegogo and Crowdfunder. The fundraising window is usually finite -- 90 days, for instance -- and the fees and rules vary across platforms.

How to: Crowdfunding is typically done through an online platform that allows the fundraiser to set up a public campaign for accepting donations. The campaign will advertise details such as the nature of the project or venture, the amount of money the company is hoping to raise and the campaign’s fundraising deadline. People can donate a specified amount through the fundraising campaign’s website and often receive some sort of acknowledgement or reward in return for their donation.         

Applications of crowdfunding: This can range from charitable and educational projects to creative projects -- like funding films -- as well as supporting scalable businesses. Crowdfunding platforms each tend to cater to specific categories, such as Kickstarter which focuses on creative projects or Crowdfunder, an equity-based platform which is used for businesses looking to raise investment capital.