Crowdfunding

How Much Does a Person Typically Donate to a Kickstarter Campaign? Here's Your Answer.
Kickstarter

How Much Does a Person Typically Donate to a Kickstarter Campaign? Here's Your Answer.

The crowdfunding giant, which has seen more than $2 billion in donations to projects on its platform, released a slew of data about user activity.
Catherine Clifford
This Nonprofit Acts Like a Tech Startup. Why Don't More Nonprofits Do the Same?
Social Entrepreneurship

This Nonprofit Acts Like a Tech Startup. Why Don't More Nonprofits Do the Same?

Instead of constantly fundraising, Y Combinator graduate Watsi has adopted a more defined model.
Laura Entis
Why This $34 Billion Company Is Dipping a Toe Into Crowdfunding
Make More Happen

Why This $34 Billion Company Is Dipping a Toe Into Crowdfunding

Consumer product behemoth General Mills is looking to invest in early stage consumer product startups on the equity-crowdfunding platform CircleUp.
Catherine Clifford
The SEC Just Approved Rules Opening Up Equity Crowdfunding to the General Public In a 3-1 Vote
Equity Crowdfunding

The SEC Just Approved Rules Opening Up Equity Crowdfunding to the General Public In a 3-1 Vote

The new rules give entrepreneurs and small-business owners a new way to access capital to launch and grow their businesses.
Catherine Clifford
Great Achievements: A Million-Dollar Crowdfunding Surprise
Crowdfunding

Great Achievements: A Million-Dollar Crowdfunding Surprise

Get inspired by these recent wins for the entrepreneurial community.
Nina Zipkin
Equity Crowdfunding Rules Are Finally Coming to a Vote On Friday. Here's What You Need to Know.
Ready To Launch

Equity Crowdfunding Rules Are Finally Coming to a Vote On Friday. Here's What You Need to Know.

The Securities and Exchange Commission will consider long-awaited rules to set in motion the next generation of crowdfunding.
Catherine Clifford
This Luxe Kitchen Knife Just Raised $1 Million on Kickstarter
Kickstarter

This Luxe Kitchen Knife Just Raised $1 Million on Kickstarter

With only hours to go, the Misen blade is cutting its way to crowdfunding success.
Kim Lachance Shandrow
Indiegogo Makes a Push to Court Nonprofits
Indiegogo

Indiegogo Makes a Push to Court Nonprofits

Nonprofits can now raise money on the crowdfunding platform without paying the typical 5 percent service fee.
Catherine Clifford
6 Steps to Launch a Successful Crowdfunding Campaign
Ready To Launch

6 Steps to Launch a Successful Crowdfunding Campaign

If a multi-function cooler and a card game about kittens and explosions can exceed their funding goals by such large margins, imagine what you could do with your idea.
Thomas Smale
After Raising $4 Million, a Bladeless Razor Gets Cut by Kickstarter
Crowdfunding

After Raising $4 Million, a Bladeless Razor Gets Cut by Kickstarter

The Skarp Laser Razor was supposed to take care of hairy situations, not create one.
Lauren Covello
Ladies: This 'Smart' Menstrual Product Texts You From Down There
Kickstarter

Ladies: This 'Smart' Menstrual Product Texts You From Down There

Loon Labs's Looncup, crushing it on Kickstarter now, takes the fear of accidents out of your monthly cycle.
Kim Lachance Shandrow
This Bladeless Razor Has Raised More Than $2 Million On Kickstarter
Make More Happen

This Bladeless Razor Has Raised More Than $2 Million On Kickstarter

The Skarp razor cuts hair with a little laser.
Catherine Clifford
5 Tips for Beating the Odds When Crowdfunding
Crowdfunding

5 Tips for Beating the Odds When Crowdfunding

Marketing is everything. How do you maximize your effort?
Sally Outlaw
7 Seed-Stage Funding Sources That Might Finance Your Startup
Funding

7 Seed-Stage Funding Sources That Might Finance Your Startup

Have you looked into these? Be sure you do. One of them could make your dream come true.
Martin Zwilling

Crowdfunding is the process of raising money to fund what is typically a project or business venture through many donors using an online platform, such as Kickstarter, Indiegogo and Crowdfunder. The fundraising window is usually finite -- 90 days, for instance -- and the fees and rules vary across platforms.

How to: Crowdfunding is typically done through an online platform that allows the fundraiser to set up a public campaign for accepting donations. The campaign will advertise details such as the nature of the project or venture, the amount of money the company is hoping to raise and the campaign’s fundraising deadline. People can donate a specified amount through the fundraising campaign’s website and often receive some sort of acknowledgement or reward in return for their donation.         

Applications of crowdfunding: This can range from charitable and educational projects to creative projects -- like funding films -- as well as supporting scalable businesses. Crowdfunding platforms each tend to cater to specific categories, such as Kickstarter which focuses on creative projects or Crowdfunder, an equity-based platform which is used for businesses looking to raise investment capital.