Crowdfunding

5 Tips for Beating the Odds When Crowdfunding
Crowdfunding

5 Tips for Beating the Odds When Crowdfunding

Marketing is everything. How do you maximize your effort?
Sally Outlaw
7 Seed-Stage Funding Sources That Might Finance Your Startup
Funding

7 Seed-Stage Funding Sources That Might Finance Your Startup

Have you looked into these? Be sure you do. One of them could make your dream come true.
Martin Zwilling
Pebble Skips Kickstarter in Search of Bigger Pond
Pebble

Pebble Skips Kickstarter in Search of Bigger Pond

Pebble's first two products were blockbuster hits on Kickstarter. But with its latest product, the smartwatch maker is bypassing crowdfunding altogether.
Catherine Clifford
Kickstarter CEO: Why We're a Benefits Corporation, Not a Nonprofit
Kickstarter

Kickstarter CEO: Why We're a Benefits Corporation, Not a Nonprofit

Yancey Strickler explains why the for-profit model works for his mission-driven crowdfunding platform.
Catherine Clifford
Kickstarter Boldly Locks Its Mission Into Its Legal Framework
Kickstarter

Kickstarter Boldly Locks Its Mission Into Its Legal Framework

The Brooklyn, N.Y.-based crowdfunding platform announced that it is now a public benefit corporation.
Catherine Clifford
This Spry Underwater Drone Is Speed Swimming to Success on Kickstarter
Technology

This Spry Underwater Drone Is Speed Swimming to Success on Kickstarter

Ahoy, ocean adventure for all. Meet OpenROV Trident, the sea spelunking hobby bot of your Jacques Cousteau dreams.
Kim Lachance Shandrow
To Encourage Crowdfunding, Change the Definition of an Investment Company
Equity Crowdfunding

To Encourage Crowdfunding, Change the Definition of an Investment Company

Equity crowdfunding is hampered by regulations designed to curb stock-market abuse.
Scott Shane
Lessons From the Top 50 Rewards-Based Crowdfunding Campaigns (Infographic)
Crowdfunding

Lessons From the Top 50 Rewards-Based Crowdfunding Campaigns (Infographic)

Want to raise funds, using the shiny new Regulation A+? Here are three things that successful crowdfunders are doing.
Raja Sengupta
Why Kickstarter and Indiegogo Won't Go Into Equity Crowdfunding
Equity Crowdfunding

Why Kickstarter and Indiegogo Won't Go Into Equity Crowdfunding

The types of investors who put money into reward-based crowdfunders aren't the ones who will buy shares through equity crowdfunding – at least not at first.
Scott Shane
5 Proven Ways to Attract More Contributions to Your Crowdfunding Campaign
Crowdfunding

5 Proven Ways to Attract More Contributions to Your Crowdfunding Campaign

Who exactly is your audience? Would you believe that a lot of people can't describe their ideal contributor?
5 Lessons From Commercial-Real-Estate Financing for Entrepreneurs Seeking Funding
Finance

5 Lessons From Commercial-Real-Estate Financing for Entrepreneurs Seeking Funding

Developers and sponsors often have to raise large sums very quickly from multiple sources at a time. To do that efficiently, they typically bundle up all of the information on a given capital raise into an all-in-one-package for investors.
Joanna Schwartz
Taco Shop Gives 4-Year-Old Cancer Patient the Keys to the Kitchen
Radicals & Visionaries

Taco Shop Gives 4-Year-Old Cancer Patient the Keys to the Kitchen

The pint-sized chef turned Babalu into 'Eden's Taco Shop' for a one-day fundraiser.
Kate Taylor
The High-Tech Jet That Could Transform Business Travel: Weekly News
Weekly News Roundup

The High-Tech Jet That Could Transform Business Travel: Weekly News

Plus: We explain what small businesses need to know about global market volatility.
Tanya Benedicto Klich
Why This $9 Billion Publicly Traded Toy Company Is Crowdfunding to Find the Next Big Game
Crowdfunding

Why This $9 Billion Publicly Traded Toy Company Is Crowdfunding to Find the Next Big Game

Hasbro and Indiegogo today announce that they are partnering to seek out, identify and grow the most innovative gaming ideas out there.
Catherine Clifford

Crowdfunding is the process of raising money to fund what is typically a project or business venture through many donors using an online platform, such as Kickstarter, Indiegogo and Crowdfunder. The fundraising window is usually finite -- 90 days, for instance -- and the fees and rules vary across platforms.

How to: Crowdfunding is typically done through an online platform that allows the fundraiser to set up a public campaign for accepting donations. The campaign will advertise details such as the nature of the project or venture, the amount of money the company is hoping to raise and the campaign’s fundraising deadline. People can donate a specified amount through the fundraising campaign’s website and often receive some sort of acknowledgement or reward in return for their donation.         

Applications of crowdfunding: This can range from charitable and educational projects to creative projects -- like funding films -- as well as supporting scalable businesses. Crowdfunding platforms each tend to cater to specific categories, such as Kickstarter which focuses on creative projects or Crowdfunder, an equity-based platform which is used for businesses looking to raise investment capital.