Crowdfunding

Here's Your Game Plan for When and How to Communicate With Your Crowdfunding Backers
Ready To Launch

Here's Your Game Plan for When and How to Communicate With Your Crowdfunding Backers

Brian Meece, the co-founder of crowdfunding platform RocketHub, outlines a strategy for reaching out to your investors during and after a campaign.
Catherine Clifford
A Successful Crowdfunding Campaign Needs a Video. Here's What It Should Look Like.
Ready To Launch

A Successful Crowdfunding Campaign Needs a Video. Here's What It Should Look Like.

Brian Meece, the co-founder of crowdfunding platform RocketHub, shares his best advice on producing a pitch video.
Catherine Clifford
Demystifying 11 Fundamentals for Financing Your Business
Financing

Demystifying 11 Fundamentals for Financing Your Business

At some point most businesses will need an infusion of capital, here are the most common ways to get it.
Brenton Hayden
6 Ways Attending a Crowdfunding Event Can Boost Your Business
Crowdfunding

6 Ways Attending a Crowdfunding Event Can Boost Your Business

Even if you haven't committed to crowdfunding, the events are worthwhile just for what you can learn and who you can meet.
John Boitnott
3 Foundational Secrets to Running a Rockstar Crowdfunding Campaign
Crowdfund with Cat

3 Foundational Secrets to Running a Rockstar Crowdfunding Campaign

Brian Meece, the co-founder of crowdfunding platform RocketHub, explains what it takes to get people to invest their dollars into your product.
Catherine Clifford
How a Bearded 20-Something Quickly Built Two Viral Businesses With Coolbox and Dollar Beard Club
Ready To Launch

How a Bearded 20-Something Quickly Built Two Viral Businesses With Coolbox and Dollar Beard Club

Chris Stoikos made a splash on Shark Tank with his new toolbox and at the same time had another totally unrelated business up his sleeve (or maybe it was in his beard).
Peter Gasca
Company With No CEO, Employees or Mission May Raise $200 Million
Crowdfunding

Company With No CEO, Employees or Mission May Raise $200 Million

It could well be the largest investment raised for a startup in the virtual-currency space.
How Does an Investor Make Money With Equity Crowdfunding?
Crowdfund with Cat

How Does an Investor Make Money With Equity Crowdfunding?

Alon Hillel-Tuch, a co-founder of the crowdfunding platform RocketHub, explains the four ways that an investor can make money off of an equity crowdfunding asset.
Catherine Clifford
What Entrepreneurs Need to Know About Crowd Finance
Ready To Launch

What Entrepreneurs Need to Know About Crowd Finance

Equity crowdfunding under the JOBS Act has, at long last, become reality but there is a lot to know to take advantage of the opportunity.
Who Is Equity Crowdfunding Right For?
Ready To Launch

Who Is Equity Crowdfunding Right For?

Co-founder of crowdfunding platform RocketHub, Alon Hillel-Tuch, explains what is involved in raising money for and investing in a startup with equity crowdfunding.
Catherine Clifford
Investing in Startups Is Opening Up to the '99 Percent'
Crowdfund with Cat

Investing in Startups Is Opening Up to the '99 Percent'

The co-founder of crowdfunding platform RocketHub explains what the new generation of equity crowdfunding will look like and why it's important.
Catherine Clifford
Starting Today, There Is a New Way for Entrepreneurs to Raise Money. Here's the Good, the Great, the Bad and the Ugly.
Ready To Launch

Starting Today, There Is a New Way for Entrepreneurs to Raise Money. Here's the Good, the Great, the Bad and the Ugly.

Equity crowdfunding has historically only been open to accredited investors. As of May 16, anyone can invest in a startup with equity crowdfunding.
Catherine Clifford
Equity Crowdfunding Explained -- Jargon Free
Ready To Launch

Equity Crowdfunding Explained -- Jargon Free

A co-founder of crowdfunding platform RocketHub, Alon Hillel-Tuch, explains the difference between equity crowdfunding and more tradition donation-based crowdfunding.
Catherine Clifford
4 Local Businesses Perfect for the New Equity Crowdfunding Law
Crowdfunding

4 Local Businesses Perfect for the New Equity Crowdfunding Law

Small businesses can reach a local crowd through geo-targeted marketing in an economic manner.
Kendall Almerico

Crowdfunding is the process of raising money to fund what is typically a project or business venture through many donors using an online platform, such as Kickstarter, Indiegogo and Crowdfunder. The fundraising window is usually finite -- 90 days, for instance -- and the fees and rules vary across platforms.

How to: Crowdfunding is typically done through an online platform that allows the fundraiser to set up a public campaign for accepting donations. The campaign will advertise details such as the nature of the project or venture, the amount of money the company is hoping to raise and the campaign’s fundraising deadline. People can donate a specified amount through the fundraising campaign’s website and often receive some sort of acknowledgement or reward in return for their donation.         

Applications of crowdfunding: This can range from charitable and educational projects to creative projects -- like funding films -- as well as supporting scalable businesses. Crowdfunding platforms each tend to cater to specific categories, such as Kickstarter which focuses on creative projects or Crowdfunder, an equity-based platform which is used for businesses looking to raise investment capital.