Crowdfunding

These 5 Companies Help Crowdfunding Campaigns Succeed
Crowdfunding

These 5 Companies Help Crowdfunding Campaigns Succeed

One secret to successful crowdfunding is hire people who know how to run one.
John Rampton
Watch Our 8-Episode Crash Course on Crowdfunding
Ready To Launch

Watch Our 8-Episode Crash Course on Crowdfunding

Here's the complete first season of our new web series, 'Crowdfund with Cat.'
Catherine Clifford
Understand the Crowdfunding Shift That Could Transform How Startups are Funded
Crowdfunding

Understand the Crowdfunding Shift That Could Transform How Startups are Funded

A new regulation has the potential to alter the way many startups are funded.
Michelle Goodman
Olympic Athletes Turn to Crowdfunding for Travel Expenses, Training Gear and a Ticket to Their Dreams in Rio
Olympics

Olympic Athletes Turn to Crowdfunding for Travel Expenses, Training Gear and a Ticket to Their Dreams in Rio

More than $400,000 has been raised on almost 90 crowdfunding campaigns to help athletes from around the world take the final step to the summer games.
Catherine Clifford
There Are New 'Pools of Money' Available for Entrepreneurs. Listen in as This Startup Finance Braintrust Talks What, Why and How.
Ready To Launch

There Are New 'Pools of Money' Available for Entrepreneurs. Listen in as This Startup Finance Braintrust Talks What, Why and How.

A roundtable of experts sit down in Nashville, Tenn., to break down what the new laws for equity crowdfunding mean and why they are important.
Catherine Clifford
Women Are Better Crowdfunders Than Men. Here's Why.
Crowdfund with Cat

Women Are Better Crowdfunders Than Men. Here's Why.

It all comes down to the different tendencies that women and men have in communicating.
Catherine Clifford
The Big New Crowdfunding Vehicle for Startups Is a Bit of a Flop So Far
Crowdfunding

The Big New Crowdfunding Vehicle for Startups Is a Bit of a Flop So Far

But, stay tuned: Those online portals will be finishing up the federal paperwork soon. Then . . . let the investing begin.
Equity Crowdfunding Takes Off: What Your Business Should Know
Equity Crowdfunding

Equity Crowdfunding Takes Off: What Your Business Should Know

With equity crowdfunding investors can easily connect with great opportunities and businesses can reach investors.
John Boitnott
Here's Your Game Plan for When and How to Communicate With Your Crowdfunding Backers
Ready To Launch

Here's Your Game Plan for When and How to Communicate With Your Crowdfunding Backers

Brian Meece, the co-founder of crowdfunding platform RocketHub, outlines a strategy for reaching out to your investors during and after a campaign.
Catherine Clifford
A Successful Crowdfunding Campaign Needs a Video. Here's What It Should Look Like.
Ready To Launch

A Successful Crowdfunding Campaign Needs a Video. Here's What It Should Look Like.

Brian Meece, the co-founder of crowdfunding platform RocketHub, shares his best advice on producing a pitch video.
Catherine Clifford
Demystifying 11 Fundamentals for Financing Your Business
Financing

Demystifying 11 Fundamentals for Financing Your Business

At some point most businesses will need an infusion of capital, here are the most common ways to get it.
Brenton Hayden
6 Ways Attending a Crowdfunding Event Can Boost Your Business
Crowdfunding

6 Ways Attending a Crowdfunding Event Can Boost Your Business

Even if you haven't committed to crowdfunding, the events are worthwhile just for what you can learn and who you can meet.
John Boitnott
3 Foundational Secrets to Running a Rockstar Crowdfunding Campaign
Crowdfund with Cat

3 Foundational Secrets to Running a Rockstar Crowdfunding Campaign

Brian Meece, the co-founder of crowdfunding platform RocketHub, explains what it takes to get people to invest their dollars into your product.
Catherine Clifford

Crowdfunding is the process of raising money to fund what is typically a project or business venture through many donors using an online platform, such as Kickstarter, Indiegogo and Crowdfunder. The fundraising window is usually finite -- 90 days, for instance -- and the fees and rules vary across platforms.

How to: Crowdfunding is typically done through an online platform that allows the fundraiser to set up a public campaign for accepting donations. The campaign will advertise details such as the nature of the project or venture, the amount of money the company is hoping to raise and the campaign’s fundraising deadline. People can donate a specified amount through the fundraising campaign’s website and often receive some sort of acknowledgement or reward in return for their donation.         

Applications of crowdfunding: This can range from charitable and educational projects to creative projects -- like funding films -- as well as supporting scalable businesses. Crowdfunding platforms each tend to cater to specific categories, such as Kickstarter which focuses on creative projects or Crowdfunder, an equity-based platform which is used for businesses looking to raise investment capital.