Crowdfunding

Indiegogo Launches a New Product to Court Big Businesses
Indiegogo

Indiegogo Launches a New Product to Court Big Businesses

The San Francisco-based fundraising platform is positioning crowdfunding as a way for established businesses to do better market research and test new products.
Catherine Clifford
This Hipster Hoodie That Hides a Pillow Is a Sleeper Hit on Kickstarter
Sleep

This Hipster Hoodie That Hides a Pillow Is a Sleeper Hit on Kickstarter

Hypnos's inflatable sweatshirt is a napper's dream -- if you're cool with snoozing in public, that is.
Kim Lachance Shandrow
Why Motormood Cancelled Its Kickstarter Campaign Days Before Reaching Its $130,000 Goal
Crowdfunding

Why Motormood Cancelled Its Kickstarter Campaign Days Before Reaching Its $130,000 Goal

As donations poured in, so did alternative offers, which forced the car gadget startup to completely rethink its launch strategy.
Geoff Weiss
Great Achievements: Funding Win for Cult TV Fans
Radicals & Visionaries

Great Achievements: Funding Win for Cult TV Fans

Get inspired by these recent wins for the entrepreneurial community.
Nina Zipkin
Last Year, Reading Rainbow Raised $5.4 Million on Kickstarter. Then, the Real Work Began.
Crowdfunding

Last Year, Reading Rainbow Raised $5.4 Million on Kickstarter. Then, the Real Work Began.

With a record 105,000 backers, the crowdfunding campaign presented logistical challenges, but appears to have made good on its commitments.
Catherine Clifford
Don't Be Disheartened if You Fail to Hit Your Crowdfunding Goal
Customer Experience

Don't Be Disheartened if You Fail to Hit Your Crowdfunding Goal

If you're smart about it, your backers are likely to stay with you.
Nina Zipkin
Kickstarter Hires Journalist to Investigate Campaign That Failed to Deliver to Backers
Crowdfunding

Kickstarter Hires Journalist to Investigate Campaign That Failed to Deliver to Backers

The Zano crowdfunding campaign raised $3.6 million to make mini drones that take pictures and video. Some drones were delivered, but overwhelmingly, backers did not get the rewards they expected.
Catherine Clifford
Former Senior Advisor to President Obama Joins GoFundMe
Crowdfunding

Former Senior Advisor to President Obama Joins GoFundMe

Longtime White House communications director Dan Pfeiffer will serve as the popular crowdfunding platform's VP of communications and policy.
Kim Lachance Shandrow
These Awesome Video-Playing Sneakers Have Raised More Than $300,000 on Indiegogo
Technology

These Awesome Video-Playing Sneakers Have Raised More Than $300,000 on Indiegogo

Walk a mile in these shoes and everyone will be staring at your fancy feet.
Kim Lachance Shandrow
Everyone Pays to Raise Money
Raising Capital

Everyone Pays to Raise Money

One way or another, entrepreneurs always pay to obtain capital.
Scott Shane
Nearly 1 in 10 Kickstarter Projects Fails to Deliver Rewards
Kickstarter

Nearly 1 in 10 Kickstarter Projects Fails to Deliver Rewards

The crowdfunding platform commissioned a University of Pennsylvania professor to do an analysis of the fulfillment rates of funded campaigns on the platform.
Catherine Clifford
The 1 Thing Your Crowdfunding Campaign Must Have
Crowdfunding

The 1 Thing Your Crowdfunding Campaign Must Have

'Campaigns with video raise 115 percent more money than ones without,' says crowdfunding expert Sally Outlaw.
Geoff Weiss
The Inventors of This Travel Jacket Set Out to Raise $20,000 With Crowdfunding and Ended Up Raising More Than $10 Million. Here's What Happened Next.
Crowdfunding

The Inventors of This Travel Jacket Set Out to Raise $20,000 With Crowdfunding and Ended Up Raising More Than $10 Million. Here's What Happened Next.

This is what it looks like to get 80,000 jackets sourced and manufactured in six months. Hint: It's one long, intense hustle.
Catherine Clifford
How to Create Compelling Rewards for Your Crowdfunding Backers
Crowdfunding

How to Create Compelling Rewards for Your Crowdfunding Backers

Kill two birds with one stone, says crowdfunding consultant Sally Outlaw.
Geoff Weiss

Crowdfunding is the process of raising money to fund what is typically a project or business venture through many donors using an online platform, such as Kickstarter, Indiegogo and Crowdfunder. The fundraising window is usually finite -- 90 days, for instance -- and the fees and rules vary across platforms.

How to: Crowdfunding is typically done through an online platform that allows the fundraiser to set up a public campaign for accepting donations. The campaign will advertise details such as the nature of the project or venture, the amount of money the company is hoping to raise and the campaign’s fundraising deadline. People can donate a specified amount through the fundraising campaign’s website and often receive some sort of acknowledgement or reward in return for their donation.         

Applications of crowdfunding: This can range from charitable and educational projects to creative projects -- like funding films -- as well as supporting scalable businesses. Crowdfunding platforms each tend to cater to specific categories, such as Kickstarter which focuses on creative projects or Crowdfunder, an equity-based platform which is used for businesses looking to raise investment capital.