Customer Experience

Customer Experience

Customer Experience Is How You Can Differentiate Your Brand

Customers have nearly limitless choices. How you treat them is more important than marginal differences in price.
Differentiation

Here's How You Differentiate Yourself in a Crowded Market

If there is a business opportunity in offering a product or service, there are people doing it already. But their being first doesn't prevent you from being better.
Events

Impressive Isn't Always Impactful in Experiential Marketing

Here is a new way to think about experiential marketing.
Ecommerce

The Supreme Court's Decision on Online Sales Taxes Will Reshape Retail -- Again

The Supreme Court a generation ago inadvertently gave ecommerce an immense subsidy. It has now taken it away.
Customer Experience

Why We Gave Up a Star Employee to a Top Customer, and Why You Should, Too

Nope, we weren't crazy to let our COO fly the coop, given how 'customer experience' is emerging as a key business differentiator.
Customer Experience

Believing Any of These 4 Customer-Experience Myths Could Sink Your Brand

There's a reason why Adidas' Boston Marathon 'congratulatory' email didn't kill the brand.
Scaling

Scaling Your Company to Always Serve Your Customers

Research shows customers are increasingly fickle. And as companies grow, founders tend to forget that.
Finding Customers

How Do You Find Your First Customers?

The chairman of DocuSign explains how to turn a company's first customers into valuable ambassadors.
Innovation Now

How to Provide Consistent and Extraordinary Customer Experiences

Uncover the best practices for improving productivity and reliability, while striving for innovation and growth.
Facebook

Facebook Accused of Misusing Two-Factor Authentication to Send SMS Spam

The phone number Facebook requests for login authentication is also being used to tell you about friends' posts.
Innovation Now

Ready or Not, It's Time to Embrace AI

Focus less on what could go wrong and more on what AI can do for you.
Innovation Now

5 Characteristics of a Culture That Develops and Executes Breakthrough Ideas

Innovation happens by design. Build it in to your company, and it will show through in your results and relationships with customers.