Customer Experience

Marketing Strategies

7 Dreadful Marketing Mistakes to Avoid in 2018

Costly missteps can break your business. Do your bottom line (and your customers) a favor by conducting a quick audit of your marketing strategy.
Customer Experience

What Any Business Can Learn From Verizon About the Transformation to a Digital World

C-Suite with Jeffrey Hayzlett takes you inside Verizon to speak with c-level executives from its Enterprise Solutions division.
Brick and Mortar

Why Ecommerce Brands Harry's and Warby Parker Opened Brick-and-Mortar Stores

Co-founder Jeffrey Raider discusses the importance of creating in-person experiences for ecommerce brands.
Customer Engagement

6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors

The best way to get more customers is to be introduced by your current customers.
Branding

The 4 Most Lethal Branding Mistakes and How to Avoid Them

Have a well-written and consistent message across all mediums.
Scaling

3 Lessons for Entrepreneurs to Overcome Scaling Issues

Price for where you want to be, not where you are.
Customer Experience

How This Company Got Over Screwing Up on Its Biggest Sales Day of the Year

When Valentine's Day deliveries turned into a nightmare for on-demand flower company UrbanStems, a personal touch helped mend relations with unhappy customers.
Customer Experience

Don't Believe These 4 Customer Experience Myths

People will reward you for thinking differently.
Innovation Now

5 Ways to Innovate 21st Century Business

Stop dreaming of changing the world and start focusing on creative methods to provide a more fulfilling customer experience.
Authenticity

What Switching to Lyft Taught Me About Tech's Authenticity Problem

It's a mistake to think impersonal efficiency is all that people want from customer service.
Content Marketing

American Express Has a Lot to Teach You About Content Marketing

Prioritize quality over quantity, stay alert and listen to customers.
Customer Experience

Embrace Design Thinking to Create More Relevant Marketing

For strategic advantage and breakthrough innovation, build diverse teams that take an empathetic view of the customer experience.
Subscription Businesses

How to Give Your Subscribers an 'Ease of Ordering'

Subscriptions will always require a little input from customers -- at least, until we learn how to read their minds.
Innovation Now

If You're Asking Customers How You Can Help, It's Too Late

Artificial intelligence can help your company give people what they need (before they know they want it).
Customer Experience

I'm Buying Your Customer Experience, Not Your Product

Whatever you sell, your customers crave empathy above all else and will tell their friends where they get it.