7 Ways to Use Negative Customer Feedback to Beat the Competition
You can learn a lot about -- and how to improve -- your company from unhappy customers.
What the Smartest Startups Are Getting Right in Marketing
Learn how to create cultures of user experience and feedback from these young entrepreneurs.
Social Media Marketing
How This Multimillion-Dollar Startup Markets Without Spending a Dime
Social media plays a big role.
What Do Your Customers Really Want? Use Live Streaming to Find Out Faster Than Ever Before.
Here are four fast ways to truly understand your audience using this great video tool.
Make More Happen
Take 4 Steps Back to Move Your Small Business Forward
Find out what it means to invest 'from the inside out,' so your payoff will be well worth the grind.
5 Ways to Embrace Online Reviews -- Good or Bad -- and Win New Customers
There's no getting around cyber-savvy critics. Here's how to use them to your advantage.
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
I Asked 10,000 Users to Meet With Me. Here's What Happened.
Hearing people's personal stories and situations is an incredibly deep experience.
10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas
Buyer personas have one major weakness: they're completely made up. They're a good start, but try these tactics as well.
The Loudest Consumers Don't Always Represent the Majority
Almost every company has its critics, and now they have access to social media and comment sections.
How to Develop a Winning Value Proposition (Infographic)
First off, make sure you know what your customers want.
Toni White and Sue Yasav
Why Facebook 'Dislikes' Can Be Good for Business
There's no such thing as bad press, or a bad Facebook reaction.
3 Ways to Reveal the Hidden Causes of Customer Anxiety
Why do shoppers put bent cans of vegetables back on the grocery store shelf? Here are ways to to care for and protect subtle but vital service hygiene.
Chip R. Bell
Star Ratings Matter Just as Much as (If Not More Than) Online Reviews
Research shows how even an average 3-star rating for your business can hurt your bottom line.
Starting a Business
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