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5 Ways to Embrace Online Reviews -- Good or Bad -- and Win New Customers
There's no getting around cyber-savvy critics. Here's how to use them to your advantage.
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
I Asked 10,000 Users to Meet With Me. Here's What Happened.
Hearing people's personal stories and situations is an incredibly deep experience.
10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas
Buyer personas have one major weakness: they're completely made up. They're a good start, but try these tactics as well.
The Loudest Consumers Don't Always Represent the Majority
Almost every company has its critics, and now they have access to social media and comment sections.
How to Develop a Winning Value Proposition (Infographic)
First off, make sure you know what your customers want.
Toni White and Sue Yasav
Why Facebook 'Dislikes' Can Be Good for Business
There's no such thing as bad press, or a bad Facebook reaction.
3 Ways to Reveal the Hidden Causes of Customer Anxiety
Why do shoppers put bent cans of vegetables back on the grocery store shelf? Here are ways to to care for and protect subtle but vital service hygiene.
Chip R. Bell
Star Ratings Matter Just as Much as (If Not More Than) Online Reviews
Research shows how even an average 3-star rating for your business can hurt your bottom line.
3 Strategies That Show How Perch Doubled Its Customer Base in a Month
Whether you've heard of this unique remote-work solution company or not, you're sure to find value in the following lessons.
4 Ways to Show Customers You Are Listening to Them
Asking for ideas and rewarding suggestions are techniques to keep the good karma flowing between you and your loyal clientele.
5 Cool Things You Can Do With Customer Feedback
Ever hear of a 'wall of love'? Time to build one for your company.
Selling for a Startup? Make Yourself Essential. Become a 'Pipeline' for Consumer Feedback.
Consult with customers, don't cajole them.
The 4 Abilities Required of Agile Leaders
Being an agile leader refers to remaining flexible, growing from your own mistakes and rising above the wide array of challenges you face.
Starting a Business
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