Reading books is a great way to obtain information and advice from experts that can help you grow your business. If you're looking for a place to start, try this list.
Ebooks are extremely valuable and effective tools for marketers as they position brands as thought leaders and allow audiences to engage with products and offerings through different lenses.
Many entrepreneurs recognize that publishing a book can help drive business. But the decision about whether to publish on your own or try to get a deal with a mainstream publishing house depends on your business goals.
The just-launched Rooster app, inspired by episodic television, aims to boost fiction readership by parsing out books in convenient and immersive installments.
Shane Snow used his journalism background to found an online platform connecting writers and corporate clients. In the process, he's learned how good, old fashioned storytelling can boost branding.