Gen-Z

Smart Brands Won't Generalize When It Comes to Gen Z

The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies.

41 Percent of Gen Z-ers Plan to Become Entrepreneurs (Infographic)

Here's a look at Gen Z's goals surrounding money, work and legacy.

Gen Z Has Grand Ambitions for Homeownership

A recent Better Homes and Gardens Real Estate survey found strong interest among teens in one day purchasing the roof over their head.

Jen Marchetti

What the Data Tells Us About the Contemporary HR Director

Expect things to be done differently in the human resources as millennials move into management.

Matt Straz

Gen Z Employees: The 5 Attributes You Need to Know

Millennials? So yesterday. In the next year, companies will focus their attention on recruiting the next generation.

Dan Schawbel

Why 'Gen Z' May Be More Entrepreneurial Than 'Gen Y'

Here are five important reasons why the younger generation may be more inclined to be the entrepreneurs of the near future.

Dan Schawbel