Gen-Z

Side Hustle

'No One Took Me Seriously,' Says Gen Zer Who's Changing How People Date — Now Her Side Hustle Earns Up to $4,000 a Month

Maxine Williams was working as a news video producer when she saw an opportunity to help people connect.

Employee Experience & Recruiting

Cracking the Gen Z Code is Easier Than You Think — Here's How To Navigate The Generation Gap At Work

Gen Z are digital natives with minimal experience in formal group settings. Here are 5 tips for enhancing communication with your new hires.

Side Hustle

This Former Tesla Employee Started a Side Hustle to Save Gen Z Time — Now It's Raised Over $40 Million From the CEOs of Salesforce, Uber and More

Dylan Diamond is co-founder and CEO of Saturn, the app that helps high schoolers manage busy schedules.

Marketing

Gen Z Doesn't Care About Your Billboards — They Care About Authenticity. Here's How Business Leaders Can Gain Gen Z's Trust and Loyalty

Gen Z's buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a critical audience for any brand seeking long-term customer loyalty.

Leadership

Top Career Motivations of Gen Z and Reasons They Choose an Employer

By understanding Gen Z's career motivations and aligning with the reasons they select an employer, companies can create workplaces that inspire and retain Gen Z talent.

Career

This 'Cutting-Edge' Strategy Used By Meta and Google Is Helping Leaders Keep Young Employees Motivated

Archer Chiang, founder and CEO of Giftpack, breaks down the method that can improve results and retention.

Business News

Gen Z Is Increasingly Turning to Trade Schools as a Fast Track to Entrepreneurship and an AI-Proof Career

Trade school enrollments increased last year as undergrad degree completion dropped.

Living

Younger Americans Don't Necessarily Want to Retire in Florida — and the 2 Affordable States at the Top of Their List Might Surprise You

Gen Z and millennials may be decades away from retirement, but some spots are already on their radar.

Culture

Why Leaders Today Need to Foster a Blameless Culture to Boost Workplace Productivity — And How

Younger generations thrive in a blameless culture, and the better they feel about their value, the more companies will gain.

Starting a Business

After a Bizarre Shopping Experience, She Co-Founded Her Own Business. Five Years Later, They Opened Their 23rd Location.

Anna Harman, the co-founder and CEO of Studs, explains how her company has reimagined ear piercings and jewelry for Gen Z and millennial customers.

Business News

Gen Z, Millennials Have Gained More Wealth Than Gen X, Boomers Since 2019 Thanks to This Popular Personal Finance Move

The younger generations received larger stimulus checks during the pandemic — and put them to work.

Business News

This Job Hack to Escape Layoffs Is Gaining Popularity — But It's Divisive: 'It Altered My Brain Chemistry'

U.S. workers, especially younger generations, are considering government jobs for more security.

Marketing

If You Want Your Business to Succeed, Get Gen Z to Like You — How Gen Z Will Impact Business and Marketing Decisions in 2024

The key to your branding is to build a community and shared purpose that resonates with Gen Z's desire for meaningful connections and a positive impact.