Gen-Z

Money & Finance

People Under 25 Have the Best Chance at Building Wealth in This U.S. State — and the Worst in These 2 Others

Housing prices, household incomes and unemployment rates are all significant factors.

Money & Finance

Young People Earning More Than $200,000 a Year Are Fleeing 1 U.S. State — and Flocking to 2 Others

They have significantly higher salaries than many of their peers — and they want their money to go further.

Real Estate

Gen Z and Millennials Are Avoiding High Interest Rates — But It Can Be Risky, Real Estate Expert Warns

The typical age to purchase a first home is 36 — the oldest ever on record.

Starting a Business

She Started a Multimillion-Dollar Brand for Young People Out of Her College Dorm Room — Here's What Gen Z Actually Wants, According to Her

Amanda Zuckerman, co-founder and chief brand officer of Dormify, was just 18 when she saw a major gap in the market.

Employee Experience & Recruiting

I Have Coached Thousands of Top Tier Gen Z Talent — Here's What They Really Want at Work That Will Make Them Stay

In today's hyper-competitive job market, attracting and engaging with Gen Z candidates has become a paramount concern for large-scale organizations striving to stay ahead.

Career

Job Applicants Skip This 'Essential' Step in the Hiring Process — and It Hurts Their Chances, Experts Say

The youngest generation of job applicants is doing things differently.

Side Hustle

'No One Took Me Seriously,' Says Gen Zer Who's Changing How People Date — Now Her Side Hustle Earns Up to $4,000 a Month

Maxine Williams was working as a news video producer when she saw an opportunity to help people connect.

Employee Experience & Recruiting

Cracking the Gen Z Code is Easier Than You Think — Here's How To Navigate The Generation Gap At Work

Gen Z are digital natives with minimal experience in formal group settings. Here are 5 tips for enhancing communication with your new hires.

Side Hustle

This Former Tesla Employee Started a Side Hustle to Save Gen Z Time — Now It's Raised Over $40 Million From the CEOs of Salesforce, Uber and More

Dylan Diamond is co-founder and CEO of Saturn, the app that helps high schoolers manage busy schedules.

Marketing

Gen Z Doesn't Care About Your Billboards — They Care About Authenticity. Here's How Business Leaders Can Gain Gen Z's Trust and Loyalty

Gen Z's buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a critical audience for any brand seeking long-term customer loyalty.

Leadership

Top Career Motivations of Gen Z and Reasons They Choose an Employer

By understanding Gen Z's career motivations and aligning with the reasons they select an employer, companies can create workplaces that inspire and retain Gen Z talent.

Career

This 'Cutting-Edge' Strategy Used By Meta and Google Is Helping Leaders Keep Young Employees Motivated

Archer Chiang, founder and CEO of Giftpack, breaks down the method that can improve results and retention.

Business News

Gen Z Is Increasingly Turning to Trade Schools as a Fast Track to Entrepreneurship and an AI-Proof Career

Trade school enrollments increased last year as undergrad degree completion dropped.

Living

Younger Americans Don't Necessarily Want to Retire in Florida — and the 2 Affordable States at the Top of Their List Might Surprise You

Gen Z and millennials may be decades away from retirement, but some spots are already on their radar.

Culture

Why Leaders Today Need to Foster a Blameless Culture to Boost Workplace Productivity — And How

Younger generations thrive in a blameless culture, and the better they feel about their value, the more companies will gain.