Gen-Z

Starting a Business

After a Bizarre Shopping Experience, She Co-Founded Her Own Business. Five Years Later, They Opened Their 23rd Location.

Anna Harman, the co-founder and CEO of Studs, explains how her company has reimagined ear piercings and jewelry for Gen Z and millennial customers.

Business News

Gen Z, Millennials Have Gained More Wealth Than Gen X, Boomers Since 2019 Thanks to This Popular Personal Finance Move

The younger generations received larger stimulus checks during the pandemic — and put them to work.

Business News

This Job Hack to Escape Layoffs Is Gaining Popularity — But It's Divisive: 'It Altered My Brain Chemistry'

U.S. workers, especially younger generations, are considering government jobs for more security.

Marketing

If You Want Your Business to Succeed, Get Gen Z to Like You — How Gen Z Will Impact Business and Marketing Decisions in 2024

The key to your branding is to build a community and shared purpose that resonates with Gen Z's desire for meaningful connections and a positive impact.

Data & Recovery

Gen Z is Using Data to Drive Performance. Here's How to Get The Rest of Your Company to Do the Same.

Every day employees are consistently using data in their everyday jobs — but most don't realize it.

Business News

This Gen Z Slang Term Is Oxford's Word of the Year. It Beat Out These 7 Other Words That Boomers Might Be Hearing for the First Time.

A well-known YouTube and Twitch streamer first brought the word "rizz" to the public's attention.

Growing a Business

If You Give People This 'Discovery' — They'll Buy From You Instead of Amazon

Creating a unique retail experience doesn't have to be a big flashy production. We're all just looking for a story that makes us feel good about ourselves.

Business News

This Indulgent Retirement Trend Is Popular Among Young Professionals — But Financial Planners Are Providing a Dose of Reality

Gen Z is spending more on non-essential purchases like travel and entertainment.

Business News

Your Gen Z Coworkers Are Laughing When You Use the Phrase 'Out of Pocket.' Here's Why — Plus 5 Other Common Communication Fails.

Your simple attempt to say you have a dentist appointment in the afternoon could be leaving your younger colleagues in stitches.

Social Media

Move Over Boomers and Millennials — Here's How Gen Alpha's Top Entrepreneurs Are Printing Money

From Roblox to Wall Street, the internet is Gen Alpha's playground. Here's how to succeed as a Gen Alpha entrepreneur.

Social Media

'My Generation Is Lazy': 23-Year-Old CEO Says One Specific Thing Is Destroying Gen Z's Work Ethic

Luke Lintz was 16 when he co-founded public relations firm HighKey Enterprises with his brother.

Growing a Business

Gen Z Is Seriously Misunderstood — Here are 3 Secrets Young CEOs Employ to Disrupt Industries

Gen Z faces a lot of stereotypes, but youth culture is an important part of the economy. Young leaders are here, whether you like it or not.