Gen-Z: Page 4

Business News

American Express Gaps Higher After Topping Q3 Revenue, Earnings Views

Shares of American Express remain in buy range following a 5.41% gap-up on Friday. Shares reversed lower Monday, but have not closed the price gap.

Marketing

Smart Brands Won't Generalize When It Comes to Gen Z

The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies.

Thought Leaders

41 Percent of Gen Z-ers Plan to Become Entrepreneurs (Infographic)

Here's a look at Gen Z's goals surrounding money, work and legacy.

Entrepreneurs

The Gen-Z Are Not Born to Fit in

We need technology disruption to fit into the modern style of working

Marketing

#7 Facts a Brand Should Consider While Marketing to Gen-Z

It is a big challenge for marketers now to strategize, position and create new relevant marketing messages to reach out to Gen-Z

Real Estate

Gen Z Has Grand Ambitions for Homeownership

A recent Better Homes and Gardens Real Estate survey found strong interest among teens in one day purchasing the roof over their head.

Operations & Logistics

What the Data Tells Us About the Contemporary HR Director

Expect things to be done differently in the human resources as millennials move into management.

Growing a Business

Gen Z Employees: The 5 Attributes You Need to Know

Millennials? So yesterday. In the next year, companies will focus their attention on recruiting the next generation.

Innovation

Why 'Gen Z' May Be More Entrepreneurial Than 'Gen Y'

Here are five important reasons why the younger generation may be more inclined to be the entrepreneurs of the near future.