Marketing Strategies

The Social Selling System: Flipping a Follower into a Client

Create posts that feature you, your clients and how you can work together.

How to Test and Choose the Best Name for Your Business

You want to trust your gut – but this test can help confirm that the name you like is right for your business.

Why Marketing Activities and Tracking Will Help Your Ageless Startup Succeed

Find out how to let the world know what you're doing with these easy-to-follow tips.

How to Know If You're Producing Quality Content

It's one thing to simply conceive and publish; it's yet another to earn consumer loyalty and trust.

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How to Make Every Marketing Dollar Count During a Crisis

If you stop investing, your company won't make it through the long night.
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Why You Should Consider Contribution Marketing Right Now

How do you call attention to your business during this unprecedented time? By helping those in need.
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Creative Marketing to Promote Your Business NOW in Uncertain Times

Debbie Allen will motivate you to get creative with your marketing and promotion today to continue to grow your business tomorrow.
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Marketing Dos and Don'ts During a Crisis

Think short-, medium- and long-term, and know what you should and shouldn't be changing.

3 Factors That Will Determine How Unusual Your Business Name Can Be

An unusual business name can work in your favor…if you pay attention to these three qualities.

7 Ways to Make Your New Business Name Unforgettable

Want people to remember your business's name? These seven strategies can help.
Marketing Strategies

Top 6 Marketing Money Wasters

Avoid these common but costly mistakes to save yourself headaches and cash.

Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram

Numbers can provide great insight, sure. But human connection is still key.

What Happens When You Fake Authenticity

Dissecting that infamous Peloton ad - how and why it happened.
Digital Marketing

This Wall-to-Wall Digital Marketing Training is Only $39 Today

It's a comprehensive digital marketing education that every online business owner should have in 2020.