Marketing Strategies
What I Learned From Spending $5.9 Million on Marketing Last Year
Road-tested tips to 6X your revenue per lead, double your social media leads and increase sales conversations. I know because I lived it!
4 Ways Brands Can Use Influencers for Better Sales This Summer
The power of influencer marketing is unquestionable. It is projected to hit around $21 billion in 2024 and is no longer optional but inevitable for brands aiming to grow and capture new audiences.
4 Things Ecommerce Startups Need to Be Careful About When Running A/B Tests
A/B testing is a powerful tool, but you should be aware of these aspects that people often overlook.
How to Attract Website Visitors in the AI Era — 4 Alternative Channels to Explore
As Google shifts towards generative search results, website owners must adapt their marketing strategies to maintain and grow their audience. Discover proven tactics for expanding your reach and attracting visitors through alternative channels.
Struggling to Attract Local Customers to Your Business? Use These Digital Marketing Strategies to Increase Your Visibility.
Here's how entrepreneurs can effectively market their businesses using local SEO.
Boost Your Business's Visibility in Local Search Results by Combining These 2 Key Strategies
Integrate local listing marketing and social media to enhance your business's visibility on Google.
How AI Is Transforming Keyword Research (and Why You Can't Afford to Ignore It)
Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you're a beginner or a seasoned professional, this guide is a must-read for success in the digital space.
What Should Brands Do To Connect With Gen Z
These days, marketing focuses more on telling a brand's story and building stronger emotional connections with consumers than it does on just pushing things. And since members of Gen Z are digital natives, they would be a potential market for numerous brands.
How to Actually Get Returns in Your Marketing Efforts
The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered tools that identify target audiences and track their engagement with ads, enabling the ability to optimize spend.
Why This One Unique Marketing Approach is the Key to Business Growth
Adopting this approach now will help you succeed and see consistent, measurable growth over the long term.
5 Must-Try Real Estate Marketing Ideas That Will Attract Buyers
By pursuing content marketing, real estate professionals grow their reputation and lay the foundation for future sales.
How New Businesses Can Create a Content Marketing Strategy
Follow these steps to develop and execute an effective content marketing plan for your business.
How to Overcome Consumer Skepticism and Embed Trust for Marketing Success
Trust isn't just a buzzword — it's the cornerstone of today's business landscape. So, how do you navigate this trust-driven world? Here's what you need to know.
3 Common Misconceptions About Marketing — And How We Can Reframe Them
The relationship between marketing and the business can often feel contentious. So, how can we improve it? First, we need to better understand one another.
What the C-Suite Needs to Know About the True Power of Earned Media
Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable growth and brand influence.