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Marketing Strategies

Marketing Strategies

How Dippin' Dots Made the Most of Unexpected Attention From the White House Press Secretary

The ice cream company knew it had to respond to unearthed tweets from Sean Spicer, but it kept its messaging positive.
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Social Media

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.
Content Marketing

The 7 Worst Reasons for a Content Marketing Campaign

Doing the smart thing for the wrong reasons is just dumb.
Marketing

7 Ways to Position Your Marketing Agency for Growth

Growth does not happen accidentally -- it comes as a result of hard work and smart positioning.
College

This Is Why You Should Consider Getting a Degree in Marketing

It is about the most versatile degree for launching a business career, with good ROI for your college costs.
Freemium

7 Tips for Successfully Introducing Freemium Business Software

Making a profit on a new software business solution requires successfully giving away the basic version.
Marketing Strategies

How to Ask Survey Questions for Maximum Marketing Benefit

A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.
Social Entrepreneurs

5 Reasons Why Sustainability and Social Issues Attract Customers

Consumers want to feel good about the companies they buy from. What's your company doing to help that happen?
Digital Marketing

5 Big Challenges Digital Marketers Faced in 2016

It's up to advertisers to determine the best strategies for handling these hurdles in 2017.
Marketing Ideas

Companies Turn to Pop-Up Events and Stores to Increase Brand Awareness

Their secret here is that pop-ups look, oh, so spontaneous, when actually they're not.
Marketing

How Small Businesses Can Prepare for Marketing in 2017

Play your marketing cards right, and 2017 can be a banner year.
Marketing Strategies

4 Ways to Market Your Startup On the Cheap

Nothing spurs the imagination like bootstrapping with very little money to work with.
Marketing Strategies

Top 8 Marketing Trends That Will Define 2017

Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.
Online Marketing

Marketers: Take a Pin to That 'Filter Bubble'

Give the people you're targeting what they want -- even if they don't know yet what that is.