Marketing Strategies

Angry Birds Sold Slowly at $0.99 Per Download -- Until the Game's Popularity Soared
Marketing Bootcamp

Angry Birds Sold Slowly at $0.99 Per Download -- Until the Game's Popularity Soared

It took a while, but Finland-based game app developer Rovio eventually struck gold with Angry Birds. Here's how you can too.
Peter Daisyme
Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.
Marketing Bootcamp

Henry Ford Used His Name. eBay Put the 'e' in Everything. Uber... Well, It's Just Too Weird to Ignore.

Bolanile Maté of Be Better Paris talks about why entrepreneurs over time have used drastically different strategies in picking names for their businesses.
Entrepreneur Network
Coffee and Bicycles Makes for a Brand That Even Beyonce Loves
Marketing Bootcamp

Coffee and Bicycles Makes for a Brand That Even Beyonce Loves

Chicago entrepreneur Mike Salvatore tells C1 Revolution how he had a dual-purpose concept in mind from the start for Heritage Bicycles.
Entrepreneur Network
Building a Keyword-Driven Content-Marketing Strategy Is Key
Marketing Bootcamp

Building a Keyword-Driven Content-Marketing Strategy Is Key

Keyword-stuffing once helped pages get ranked well, even if the content wasn't valuable. Now, that's not the case.
Aaron Agius
How Free Content Can Produce a Substantial Pay-Off
Marketing Bootcamp

How Free Content Can Produce a Substantial Pay-Off

Evan Carmichael reveals the ways his free YouTube videos have generated big business.
Entrepreneur Network
Too Many Bells and Whistles Will Not Sell a Product
Marketing Bootcamp

Too Many Bells and Whistles Will Not Sell a Product

Most customers and marketers can't remember or name more than a half-dozen key features of any solution.
Martin Zwilling
Trump Used Twitter, Slammed Rosie O'Donnell and More for an 1,800-Percent Return on Paid Media
Marketing Bootcamp

Trump Used Twitter, Slammed Rosie O'Donnell and More for an 1,800-Percent Return on Paid Media

This man understands the power of showmanship and free media. So should you.
Ahmad Raza
3 Reasons Your Small Business Should Use Email Marketing
Marketing Bootcamp

3 Reasons Your Small Business Should Use Email Marketing

Even with the rise of native content and social marketing, email marketing is key for a successful small business.
Entrepreneurs Can Learn a Lot From 'The Little Red Hen'
Marketing Bootcamp

Entrepreneurs Can Learn a Lot From 'The Little Red Hen'

This classic children's tale asks the all-important question: Are you making your own bread -- or are you waiting for everyone else's help?
Entrepreneur Network
Still Marketing to Women With Pink? Puh-leeze...
Marketing Bootcamp

Still Marketing to Women With Pink? Puh-leeze...

Bolanile Maté of Be Better Paris says millenials want abolish gender marketing and start marketing to people like intelligent human beings.
Entrepreneur Network
Position Yourself as an Authority, and Watch Business Boom
Marketing Bootcamp

Position Yourself as an Authority, and Watch Business Boom

It is a pre-requisite in business these days that the founder, CEO or principal must become an authority in their industry.
Ken Dunn
3 Ways to Strengthen Your Email Marketing Impact
Marketing Bootcamp

3 Ways to Strengthen Your Email Marketing Impact

Define and identify your targeted customer base for an email marketing campaign.
Zubin Mowlavi
Gary Vaynerchuk Says the Key to Lasting Success Is Practice. Period.
Marketing Bootcamp

Gary Vaynerchuk Says the Key to Lasting Success Is Practice. Period.

One of today's keenest businessmen and hardest working hustlers shares his techniques for staying on top.
Kelsey Humphreys
These Comedians Weren't Kidding About Creating a World-Class Festival
Marketing Bootcamp

These Comedians Weren't Kidding About Creating a World-Class Festival

SF Sketchfest founders talk teamwork, building an internationally-known event and ultimately finding satisfaction in your work.
Rebekah Iliff