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Marketing Strategies

Marketing

How Small Businesses Can Prepare for Marketing in 2017

Play your marketing cards right, and 2017 can be a banner year.
Marketing Strategies

4 Ways to Market Your Startup On the Cheap

Nothing spurs the imagination like bootstrapping with very little money to work with.
Marketing Strategies

Top 8 Marketing Trends That Will Define 2017

Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.
Online Marketing

Marketers: Take a Pin to That 'Filter Bubble'

Give the people you're targeting what they want -- even if they don't know yet what that is.
Branding

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
Marketing Plans

5 Predictions to Guide Your Marketing Plan in 2017

You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.
Media Coverage

How to Run a Victory Lap That Amplifies Your Media Coverage

You can maximize exposure by promoting your media coverage by following these four steps.
Starting a Business

Smart Marketing Tips for New Restaurants

Besides providing great food and outstanding service, discover what else can you do to draw customers in to your new restaurant.
Coupons

4 Ways to Reach Customers with Coupons in a Digital Age

Customers are more inclined, of course, to buy or use a service when there's an incentive involved. But how do you approach that digitally?
Marketing Strategy

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

Like novels, poetry, scripts and other creative writing, the first draft of your marketing strategy will rarely be the quality you need.
Community building

5 Steps to Creating a Loyalty Building Strategy for Your Business

Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Marketing

The Importance of Listening Is the Lesson to Be Learned From This Election

Listening is perhaps the best marketing plan you could do right now for your brand.
Marketing

Does Your Small Business Really Need a Marketing Plan?

There's no use in denying it -- marketing is a critical component of a small business' success.
Snapchat

Snapchat Will Sell Its Spectacles Camera Glasses Through Pop-Up Vending Machines

To help you find where the machines will be, Snap has introduced an online map that lets you see their location 24 hours in advance.
Marketing Strategies

The 'Why Before You Buy' Is Key to Connecting With Customers

Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.