Marketing Strategies

Touting Bikinis on LinkedIn Is Inappropriate -- But Not For the Reasons You Might Think
Marketing Bootcamp

Touting Bikinis on LinkedIn Is Inappropriate -- But Not For the Reasons You Might Think

Here's why LinkedIn is the wrong social-media platform to be selling anything.
Carol Roth
Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.
Marketing Bootcamp

Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.

Content-marketing expert Salma Jafri says that in an age of authentic marketing, there's no reason to fear it.
Entrepreneur Network
How These 3 Fashionable Cousins Use Data To Drive Demand
Marketing Bootcamp

How These 3 Fashionable Cousins Use Data To Drive Demand

To satisfy customer demand, these entrepreneurs stay on top of buying patterns and emerging trends relevant to their business.
Brian Roberts
10 Elements of a Successful Data-Driven Marketing Strategy
Marketing Bootcamp

10 Elements of a Successful Data-Driven Marketing Strategy

The more work you put into the front end of your marketing strategy, the less sleep you'll lose worrying about results.
John Rampton
The Tactics That Have Gained Donald Trump a Horde of Loyal Followers
Marketing Bootcamp

The Tactics That Have Gained Donald Trump a Horde of Loyal Followers

Follow these strategies to help stimulate engagement, loyalty and ultimately sales.
Mark Harrington
Chipotle's E. coli Outbreak Brings Company Down to Earth
Marketing Bootcamp

Chipotle's E. coli Outbreak Brings Company Down to Earth

The fast-casual restaurant chain is now using more widely-accepted marketing methods.
5 Ways to Improve Your Content Marketing Results Without Breaking the Bank
Marketing Bootcamp

5 Ways to Improve Your Content Marketing Results Without Breaking the Bank

If content is king, then marketing your content to the masses is crucial component for business success. Here's how to develop an affordable strategy.
Ann Smarty
The 2-Minute 'Event Wrap Video' Is Dead. Time to Try Something New.
Marketing Bootcamp

The 2-Minute 'Event Wrap Video' Is Dead. Time to Try Something New.

One incredible return for your investment is a video marketing campaign that demonstrates thought leadership, pumps up your search results and entertains your audience.
Maura Gaughan
Ivan Misner: 'It's Not Net Sit or Net Eat -- It's Called Network'
Marketing Bootcamp

Ivan Misner: 'It's Not Net Sit or Net Eat -- It's Called Network'

Misner, founder of Business Network International, says you're only hurting your business if all you do is hangout with coworkers at networking events.
Entrepreneur Network
6 Tools to Develop an Outstanding Social Media Marketing Strategy
Marketing Bootcamp

6 Tools to Develop an Outstanding Social Media Marketing Strategy

Social media dominates everything. Use it to your advantage and you'll stand out among the crowd.
Kelly Bolton
3 Low-Cost Marketing Strategies To Grow Your Travel Startup
Marketing Bootcamp

3 Low-Cost Marketing Strategies To Grow Your Travel Startup

How to penetrate a highly competitive segment like travel without breaking the bank.
Anand Srinivasan
4 Things About Cultivating a Thought Leader the Company Might Regret
Marketing Bootcamp

4 Things About Cultivating a Thought Leader the Company Might Regret

Marketing is mostly telling customers what you think they want to hear. Thought leadership is telling them what they need to hear.
Phil La Duke
Guinness Maintains Top-Quality Product Control. You Too Can Build a Huge Brand Without Selling Your Soul.
Marketing Bootcamp

Guinness Maintains Top-Quality Product Control. You Too Can Build a Huge Brand Without Selling Your Soul.

Bolanile Maté of Be Better Paris explains how big businesses like Guinness have been able to grow without losing honest core values.
Entrepreneur Network
The Only True Way to Become a Marketing Genius
Marketing Bootcamp

The Only True Way to Become a Marketing Genius

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Perry Marshall