Marketing Strategies

Neuromarketing: The Science, Art and Opportunity
neuromarketing

Neuromarketing: The Science, Art and Opportunity

Neuromarketing providers use neuroscience methods to measure consumers' neurological reactions to products, commercials and brands.
Andrew Medal
The 4 Essential Steps From Startup Idea to Being Really in Business
Startup Business Ideas

The 4 Essential Steps From Startup Idea to Being Really in Business

A brilliant concept isn't enough to persuade investors you're worth funding.
Ayodeji Onibalusi
Build Your Entrepreneur and CEO Brand with Podcasting
Branding

Build Your Entrepreneur and CEO Brand with Podcasting

Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.
Karen Tiber Leland
4 Tips for Marketing Events That Will Transform Your Online Business
Marketing Strategies

4 Tips for Marketing Events That Will Transform Your Online Business

Leave you screens and throw a party for the people who will drive your business, once you get them to notice you.
Ayodeji Onibalusi
Make Your Next Direct Mail Campaign Stand Out
Marketing Strategies

Make Your Next Direct Mail Campaign Stand Out

When your postcard marketing campaign falls flat it may be time to try a dimensional mail campaign.
Craig Simpson
The 5 Answers You Need Before Hiring a PR Agency
Marketing Bootcamp

The 5 Answers You Need Before Hiring a PR Agency

There are countless benefits to engaging with the media, if you have confidence in who is making the introductions.
Craig Corbett
3 Easy Ways to Get More from Your Brand's B2B Content
Marketing Strategies

3 Easy Ways to Get More from Your Brand's B2B Content

Leverage the content your audience loves and build on strong topics to grow your reach.
Renee Yeager
How Thinking Like a Lawyer Made Me a Better Content Marketer
Content Marketing

How Thinking Like a Lawyer Made Me a Better Content Marketer

Channel your inner Atticus Finch: Legal knowledge helps you conduct extensive research, manage daunting tasks and develop multiple arguments.
Shayla Price
The ABCs of Writing Great Marketing Copy
Marketing Strategies

The ABCs of Writing Great Marketing Copy

3 Simple Tricks to Creating Good Copy Any Time You Need It
Wendy Keller
5 Things Every Business Author Should Know
Growth Strategies

5 Things Every Business Author Should Know

The Plain Truth about How to Make Your Current or Future Book a Winner
Wendy Keller
3 Ways to Use Company Culture to Strengthen Your Marketing
Inspiring Your Team

3 Ways to Use Company Culture to Strengthen Your Marketing

With company culture mattering so much, it's essential to ensure your marketing also aligns. But how exactly do you do that?
Tony Delmercado
6 Proven Strategies for Successfully Promoting Content Across Social Media
Social Media Content

6 Proven Strategies for Successfully Promoting Content Across Social Media

Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media.
Brian Peters
Shout About It When You Finally Do Get Positive Media Attention
Marketing Strategies

Shout About It When You Finally Do Get Positive Media Attention

Extra! Extra! Read all about it. When your company good press it's your job to make sure everyone sees it at least twice.
Jonathan Long
A Defined Approach to Fitness Marketing
Marketing Strategies

A Defined Approach to Fitness Marketing

Fitness and health companies can pump up their profits by specifically targeting their customers.
Andre Bourque