Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London
Bolanile Maté of Be Better Paris explains how a large brand can align itself with a boutique store in today's business landscape.
Touting Bikinis on LinkedIn Is Inappropriate -- But Not For the Reasons You Might Think
Here's why LinkedIn is the wrong social-media platform to be selling anything.
Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.
Content-marketing expert Salma Jafri says that in an age of authentic marketing, there's no reason to fear it.
How These 3 Fashionable Cousins Use Data To Drive Demand
To satisfy customer demand, these entrepreneurs stay on top of buying patterns and emerging trends relevant to their business.
10 Elements of a Successful Data-Driven Marketing Strategy
The more work you put into the front end of your marketing strategy, the less sleep you'll lose worrying about results.
The Tactics That Have Gained Donald Trump a Horde of Loyal Followers
Follow these strategies to help stimulate engagement, loyalty and ultimately sales.
Chipotle's E. coli Outbreak Brings Company Down to Earth
The fast-casual restaurant chain is now using more widely-accepted marketing methods.
5 Ways to Improve Your Content Marketing Results Without Breaking the Bank
If content is king, then marketing your content to the masses is crucial component for business success. Here's how to develop an affordable strategy.
The 2-Minute 'Event Wrap Video' Is Dead. Time to Try Something New.
One incredible return for your investment is a video marketing campaign that demonstrates thought leadership, pumps up your search results and entertains your audience.
Ivan Misner: 'It's Not Net Sit or Net Eat -- It's Called Network'
Misner, founder of Business Network International, says you're only hurting your business if all you do is hangout with coworkers at networking events.
6 Tools to Develop an Outstanding Social Media Marketing Strategy
Social media dominates everything. Use it to your advantage and you'll stand out among the crowd.
3 Low-Cost Marketing Strategies To Grow Your Travel Startup
How to penetrate a highly competitive segment like travel without breaking the bank.
4 Things About Cultivating a Thought Leader the Company Might Regret
Marketing is mostly telling customers what you think they want to hear. Thought leadership is telling them what they need to hear.
Phil La Duke
Guinness Maintains Top-Quality Product Control. You Too Can Build a Huge Brand Without Selling Your Soul.
Bolanile Maté of Be Better Paris explains how big businesses like Guinness have been able to grow without losing honest core values.
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