When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
These two strategies for growing a successful business are very different. Find out which would be a good match for you.
Choose the ideas that make the most sense, test and track them one at a time to see how it impacts your business.
When you don't have a big budget to market your business, creativity can work just fine.
One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
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Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.
The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
In order to succeed as a simplifier, your firm needs to have the right skill set for your market, but it must also be better at simplifying in that way than any current or potential competitor.
Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
So, what do you do when competitors start poaching your turf? You dominate them.
If you can see a key in your business, does it belong to price- or proposition-simplifying? That will give you at least a clue as to the better strategy for you.
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You don't need deep pockets to get the word out about your small business. You just need to be creative.
Go for the gap -- and do the opposite from the market leader before anyone else does.
Brand-building strategies for business owners, startups, and freelancers
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