Marketing Strategies

4 Tips for Crafting the Ideal Sales Letter
Marketing Strategies

4 Tips for Crafting the Ideal Sales Letter

When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
Craig Simpson
Price Simplifying Vs. Proposition Simplifying: Understanding Your Options
Growth Strategies

Price Simplifying Vs. Proposition Simplifying: Understanding Your Options

These two strategies for growing a successful business are very different. Find out which would be a good match for you.
Richard Koch
12 Simple Ways Restaurants Can Increase Revenue
Marketing Ideas

12 Simple Ways Restaurants Can Increase Revenue

Choose the ideas that make the most sense, test and track them one at a time to see how it impacts your business.
Landon Ledford
5 Ways to Market Your Business for Free (or Nearly Free)
Marketing

5 Ways to Market Your Business for Free (or Nearly Free)

When you don't have a big budget to market your business, creativity can work just fine.
Jonathan Long
9 Promotional Items to Consider Using in Your Next Direct Mail Campaign
Marketing Strategies

9 Promotional Items to Consider Using in Your Next Direct Mail Campaign

One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Craig Simpson
Want to Become a Digital Marketing Expert? Here is How to Get Started.
Ask the Expert

Want to Become a Digital Marketing Expert? Here is How to Get Started.

Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.
Sujan Patel
The Intersection of Psychology and Marketing
Marketing

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Eric Samson
The Better Skills Test: How to Determine If You Should Price or Proposition Simplify Your Business
Growth Strategies

The Better Skills Test: How to Determine If You Should Price or Proposition Simplify Your Business

In order to succeed as a simplifier, your firm needs to have the right skill set for your market, but it must also be better at simplifying in that way than any current or potential competitor.
Richard Koch
3 Secrets to Adding Direct Mail to Your Online Sales Funnel
Sales Strategies

3 Secrets to Adding Direct Mail to Your Online Sales Funnel

Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
Craig Simpson
6 Steps to Dominate a Competitor's Social Media Marketing
Competition

6 Steps to Dominate a Competitor's Social Media Marketing

So, what do you do when competitors start poaching your turf? You dominate them.
Jayson DeMers
The Keys Test: How to Determine If You Should Simplify Your New Business
Growth Strategies

The Keys Test: How to Determine If You Should Simplify Your New Business

If you can see a key in your business, does it belong to price- or proposition-simplifying? That will give you at least a clue as to the better strategy for you.
Richard Koch
3 Proven Ways to Grow Your Business Without a Lot of Money
Ask the Expert

3 Proven Ways to Grow Your Business Without a Lot of Money

You don't need deep pockets to get the word out about your small business. You just need to be creative.
Sujan Patel
The Gap Test: How to Determine If You Should Simplify Your Business
Growth Strategies

The Gap Test: How to Determine If You Should Simplify Your Business

Go for the gap -- and do the opposite from the market leader before anyone else does.
Richard Koch
3 Easy Ways to Attract More Customers Fast
Brand Building

3 Easy Ways to Attract More Customers Fast

Brand-building strategies for business owners, startups, and freelancers
Wendy Keller
OK

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