Marketing Strategies

Deadpool Is Swimming in Cash After Slaying at the Box Office
Marketing Bootcamp

Deadpool Is Swimming in Cash After Slaying at the Box Office

An unexpected success, critics are crediting the box office win to the film's unconventional marketing strategies.
Lindsay Friedman
Disney Releases 34-Second Teaser of Star Wars: Episode VIII
Marketing Bootcamp

Disney Releases 34-Second Teaser of Star Wars: Episode VIII

The movie may not be coming out until 2017, but that hasn't stopped the entertainment giant's marketing machine from fueling fan anticipation.
Nina Zipkin
The 4 Rs of Content Management
Marketing Bootcamp

The 4 Rs of Content Management

Content marketing can be easy -- if you follow these guidelines for keeping it fresh.
Robert W. Bly
Small Business Marketing Tips for 6 Industries
Marketing Bootcamp

Small Business Marketing Tips for 6 Industries

If you work in any of the following professional fields, read on to improve your marketing techniques.
Drew Hendricks
3 Ways Co-Marketing Can Help Your Small Business Grow
Marketing Bootcamp

3 Ways Co-Marketing Can Help Your Small Business Grow

By working together on promotional efforts to promote a product, service or piece of content, all businesses involved benefit.
The 4 Essential Elements of a Franchise Marketing Plan
Marketing Bootcamp

The 4 Essential Elements of a Franchise Marketing Plan

If you include these elements in your marketing plan, you'll be one step closer to finding interested prospects for your franchise.
Mark Siebert
9 Steps for Sticking With Your Marketing Plan
Marketing Bootcamp

9 Steps for Sticking With Your Marketing Plan

Following these steps throughout the year will help you keep your marketing on track and your business growing.
Robert W. Bly
10 High-Profile Brand Partnerships That Struck Gold
Marketing Bootcamp

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Jeff Lotman
Kick Off Your Super Bowl Sunday Party With These 9 Pizza Promotions
Marketing Bootcamp

Kick Off Your Super Bowl Sunday Party With These 9 Pizza Promotions

As the industry's biggest day of the year, franchises are bringing their 'A' game.
Lindsay Friedman
4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior
Marketing Bootcamp

4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior

Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Renee Yeager
The 5 Key Elements That Will Help You Sell Franchises
Marketing Bootcamp

The 5 Key Elements That Will Help You Sell Franchises

Before you begin your marketing efforts, be sure you understand what it is you're selling, who you're selling it to, and why they should be interested in buying your franchise.
Mark Siebert
Why and When to Review Your Marketing Plan
Marketing Bootcamp

Why and When to Review Your Marketing Plan

You can't just create a marketing plan, put it to work and ignore it.
Robert W. Bly
Hiring a Professional Photographer? Consider These 3 Things First.
Marketing Bootcamp

Hiring a Professional Photographer? Consider These 3 Things First.

Look to photography organizations online, and be sure to watch out for copyright issues and unexpected costs.
Jeff Rojas
How Storytelling Helps Business Connect With Customers and Drive Growth
Marketing Bootcamp

How Storytelling Helps Business Connect With Customers and Drive Growth

Learn from the excellent recent campaigns from Always, Patagonia and Spanx.
Carol Barash