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Marketing Strategies

Marketing

6 Marketing Tactics That Build Lifelong Loyalty

Before selling to your customers, engage them first.
Customer Service

How 6 Fast-Growth Software Companies Are Surviving in the Challenging SMB Market

These six companies have found ways to serve their customers well, all while enjoying a high rate of growth.
Chipotle

Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos

You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.
Marketing Strategies

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Growth Strategies

Can White Papers Help Boost Your Business?

Creating a white paper can be a powerful strategy for any business-yours included.
Marketing

10 Things You Need to Learn From Apple's Marketing

You've never seen Apple engage in a price war, have you? Find out why.
Ready to Launch

7 Ways to Build Hype Months Before Your Business Launches

Have you heard about that new company? I don't know exactly what it is, but it's going to be amazing!
Market Research

3 Insights to Identify a Multi-Billion Market Opportunity

Even if you aren't a member of the Dollar Shave Club, you know what it is.
Marketing

7 Books Every Marketer Should Read Before Selling Anything

From telling compelling stories to breaking down the 80/20 rule, master marketers show there's always a way to study the landscape and position your brand for success.
Business Plans

7 Steps to a Perfectly Written Business Plan

Your business plan is how investors and potential partners see that you know everything you can about your industry.
SEO

6 Link-Building Tips for Bootstrapped Entrepreneurs

Link building doesn't have to be an expensive affair.
Marketing

Try These Marketing Strategies for Your Small Business

From following up to marketing offline, Entrepreneur Network partners Chris Haddon and Jason Balin provide tips for any SBO or entrepreneur to strengthen their marketing.
Email Marketing

The Simple 3-Step Process to Converting Paid Traffic Through Email Marketing

Email autoresponders can help you convert paid traffic with almost no effort at all.
Take It From The Pros

4 Really Under-Used Ways to Build Your Brand Via Social Media

Companies must look for unique ways to get noticed and capture target audience's attention.