My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Marketing Strategies

Marketing Strategies

3 Steps to Writing and Promoting an eBook

Find out how you can easily create an eBook for your business.
Marketing Bootcamp

How to Brainstorm Great Content for Your Marketing Plan

Behind every good marketing plan is a great brainstorming session.
Marketing Strategies

The 6 Essential Components of Effective Sales Letters

Make sure your sales letters include all six of these effective elements, and you'll watch your sales grow.
Growth Strategies

How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business

A brainstorm turned Ingvar Kamprad, the founder of IKEA, from a mail-order business owner into an entrepreneur who turned the furniture industry upside down.
The Grind

Don't Pay to Play the Game of Marketing: Here's What to Do Instead

There's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.
Marketing Strategies

How to Sell With Emotion

Research has shown that ads that touch readers' emotions are more successful than ads that only touch their intellect. Find out how to craft emotional ads.
Marketing Strategies

5 Ways to Increase Your Sales and Make Your Products Easier to Use

The first step in proposition-simplifying is to make the product you sell easier for your customers to use. Here are five ways to make that happen.
Experimental marketing strategies

How Do You Measure the Impact of an Experience?

Experiential marketing campaigns are designed to engage consumers so they become part of the show. What comes next could be anybody's guess.
Rebranding

This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right

Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
Marketing Strategies

4 Advertising Principles from Ad Legend David Ogilvy

You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
Simplify

How Ford Created a Huge Market by Lowering its Prices

By creating cars cheap enough for almost anyone to buy, Henry Ford built a billion-dollar company.
Marketing Strategies

4 Tips for Crafting the Ideal Sales Letter

When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
Growth Strategies

Price Simplifying Vs. Proposition Simplifying: Understanding Your Options

These two strategies for growing a successful business are very different. Find out which would be a good match for you.
Marketing Ideas

12 Simple Ways Restaurants Can Increase Revenue

Choose the ideas that make the most sense, test and track them one at a time to see how it impacts your business.
Marketing

5 Ways to Market Your Business for Free (or Nearly Free)

When you don't have a big budget to market your business, creativity can work just fine.