Marketing Strategies

Social Media

9 Social Media Goals to Set for Your Business

Without goals, it's hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards.
Marketing Strategies

Your Business Can Be Boring But Your Marketing Can't

Everyday products and services require the most creative strategies.
Marketing

Patrick Bet-David on the Biggest Mistake Marketers Make

How one marketing misstep could be costing you millions.
Email Marketing

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.
Marketing

Can You 'Feel' It? How to Use Emotional Decision-Making in Marketing

Marketing strategies that don't make us feel anything are boring and forgettable -- two things that you never want your brand to be.
Cannabis

The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise

Cannabis brands are forced to evolve their marketing practices in the face of new competition.
Startups

9 Sales and Marketing Tips for Startups

How you sell yourself is different than how you market yourself.
Marketing Strategies

How Dippin' Dots Made the Most of Unexpected Attention From the White House Press Secretary

The ice cream company knew it had to respond to unearthed tweets from Sean Spicer, but it kept its messaging positive.
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Social Media

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.
Content Marketing

The 7 Worst Reasons for a Content Marketing Campaign

Doing the smart thing for the wrong reasons is just dumb.
Marketing

7 Ways to Position Your Marketing Agency for Growth

Growth does not happen accidentally -- it comes as a result of hard work and smart positioning.
College

This Is Why You Should Consider Getting a Degree in Marketing

It is about the most versatile degree for launching a business career, with good ROI for your college costs.
Freemium

7 Tips for Successfully Introducing Freemium Business Software

Making a profit on a new software business solution requires successfully giving away the basic version.
Marketing Strategies

How to Ask Survey Questions for Maximum Marketing Benefit

A well-crafted survey of your customers is the best method businesses have for learning what they are doing well and what they can improve.
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