Marketing Strategies

7 Essential Inbound Marketing Strategies for Every Startup
Marketing Strategies

7 Essential Inbound Marketing Strategies for Every Startup

There's an almost magical quality about these strategies, not because of how they work on an individual level, but how they work together.
Jayson DeMers
Get to Know Your Customers, and Get Your Marketing Back on Track
Entrepreneur Network

Get to Know Your Customers, and Get Your Marketing Back on Track

Entrepreneur Network partner Ben Angel outlines ways you can focus on what's important -- the people giving you their money.
Erin Schultz
'Fun For The Whole Family' Does Not Exist in Marketing
Marketing Strategies

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."
Jim Joseph
How to 'Productize' Your Service Business Offerings
Make More Happen

How to 'Productize' Your Service Business Offerings

When your services business is treading water, adding products to your business plan may help keep it afloat.
Justin Gray
7 Rules for Writing Better Ad Copy
Marketing Strategies

7 Rules for Writing Better Ad Copy

These rules will help you get your reader's attention, but also retain it.
Craig Simpson
Franchising Isn't Any Easier -- Or Harder -- Than Other Types of Business Ventures
Franchise

Franchising Isn't Any Easier -- Or Harder -- Than Other Types of Business Ventures

People often think that opening a franchise means no extra marketing efforts and guaranteed success. Well, they're wrong.
Mike Wood
3 Strategies to Using Your Book as a Calling Card
Success Strategies

3 Strategies to Using Your Book as a Calling Card

There are hundreds of ways to use your book to build your business. Here are three to get you started.
Wendy Keller
Your Social-Media Strategy Should Not Be Random. Here Are 5 Steps to Streamline It.
Social Media

Your Social-Media Strategy Should Not Be Random. Here Are 5 Steps to Streamline It.

By getting focused and dedicating just a few hours each month, you can create a sensible social media strategy that wins fans and brings in new customers.
Tami Brehse
4 Things Companies Get Wrong When Hiring Content Marketers
Content Marketing

4 Things Companies Get Wrong When Hiring Content Marketers

You can't hire a winning content marketer unless you know what you need them to do and how to work with them to get it done.
Sujan Patel
4 Low-Cost Marketing Strategies Every Business Should Know
Marketing Strategies

4 Low-Cost Marketing Strategies Every Business Should Know

These four low cost marketing strategies create organic traffic and exposure for your business.
Scott Langdon
How Getting Published Will Change Your Business
Marketing Strategies

How Getting Published Will Change Your Business

Writing a book is the best way to put your expertise on display.
Wendy Keller
What to Consider When Evaluating Potential PR Partners
Public Relations

What to Consider When Evaluating Potential PR Partners

Identifying the right PR firm lies in locating an agency that is affordable and free of conflicts of interest.
Chuck Cohn
Top Marketing Trends for Small Businesses
Trends

Top Marketing Trends for Small Businesses

These 5 trends can help keep your marketing relevant
3 Strategies for Finding the Best Influencer to Boost Your Brand
Influencer Marketing

3 Strategies for Finding the Best Influencer to Boost Your Brand

The right influencer to help you connect with hordes of customers might be somebody you haven't heard of yet.
Jeff Boss