More Posts on Marketing Strategies
How Personal Values Will Shape the Future of Marketing
The pandemic affected the mindsets of many, and successful marketing strategies must account for it.
5 Tips to Ensure You'll Have Successful Brand Collaborations
Partnering with other like-minded brands can be a great way to build both of your businesses, but making sure you have successful collaborations is key.
What is rainbow washing? (and how to avoid it in your company)
Every June many brands seem to paint rainbows in support of the LGBTQ + community and do not mention them again for the rest of the year.
Victoria's Secret Waved Farewell to Its Angels. Was It a Mistake?
Building up your brand takes years, which is why Victoria's Secret's marketing decision to shelve its Angels was a shock.
Key Strategies for Marketing New Versus Existing Products
When it comes to crafting a message and communicating it to the market, one size doesn't fit all. Your PR and marketing will differ depending on your product's age.
3 Reasons Brands Should Shift to a Direct-to-Consumer Model
In the new era of online shopping, it pays to establish a direct connection between your brand and its customers.
Like Mobile Apps After the iPhone's Release, CTV Apps Are Ready to Explode
Here are the CTV-app verticals poised to see the most growth.