Marketing Strategies

Branding

What Small Business Owners Can Learn From This Multi-Billion-Dollar Beverage Company's Rebrand

BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.

Marketing

3 Marketing Trends You Need to Capitalize on Now Before Your Competition Beats You to It

How to stay ahead of the trends — and your competition — before you get left behind.

Marketing

If You're Using ChatGPT This Way as a Marketer, You're Missing Out on Its Full Potential. Here's How to Maximize Your Results.

The real value of AI isn't in what you ask — it's in how you shape the conversation. Mastering prompt interactions means better content, sharper thinking and fewer generic outputs.

Growing a Business

How I Replaced a $2,000-a-Month SEO Agency and Built My Own Growth System as a Solo Founder

15 proven tactics I used to grow my startup's visibility and backlinks — without writing a single cold email.

Marketing

How to Use Storytelling to Elevate Your B2B Marketing and Influence Buying Decisions

Here's how to craft stories that make buyers choose you over competitors.

Marketing

Smart Marketers Use This 4-Step Framework for Every Email Campaign

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.

Marketing

Generative AI Is Changing SEO Forever — Here's What You Need to Know to Stay Competitive

Generative AI is looking to reshape the search landscape forever. Here's how you can leverage its power and efficiency.

Marketing

Why Big-Name Influencers Are Losing Power — and Micro-Influencers Are Taking Over

Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach compared to traditional celebrity endorsements.

Branding

She Saved a Sweet Company and Grew It to $20 Million a Year. But She Never Liked Its Name — Decades Later, It's Getting a Makeover.

A conversation between Jean Thompson and her Gen Z daughter led to a total rebrand.

Growing a Business

Feel Like Your Business Is Destined to Stay Small? Here's How to Break Through and Unlock Explosive Growth.

Follow these marketing principles to take your small business to new heights.

Marketing

How User-Generated Content Helps You Build Trust and Credibility

User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here's how to leverage it effectively.

Marketing

6 Reasons Your Marketing Emails Aren't Converting — and How to Fix Them All

Email marketing has the highest ROI of every marketing strategy. But only if you avoid these mistakes.

Growing a Business

How to Make Your Business Look Bigger Than It Is — Without Faking It

Perception shapes reality in business. A polished, credible brand attracts customers, investors and media attention — even if your team is small. But how do you project strength and scale without resorting to deception? Here's what you need to know.

Branding

Why Most Branding Advice Is Wrong — and What Actually Works

Forget the buzzwords, the fluff and the empty mantras. Real branding isn't about catchy slogans, slick logos or vague notions of authenticity — it's about trust. If your brand strategy isn't driving credibility, customer preference and real-world results, you're wasting time and money. Here's how to cut through the noise and build a brand that actually works.

Marketing

Want Your Personal Brand to Stand Out in 2025? Here's What You Need to Do.

Having a strong personal brand is going to be critical in 2025 and beyond. Learn how to create your personal brand with a SWOT analysis in five easy steps.