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Marketing Strategies

Manipulation in Marketing: How It's Used, and How to Use It Ethically

Done right, manipulation in marketing is a good thing. But, like most good things, it can quickly turn sour in the wrong hands.
Finding Customers

Fish Where The Fish Are: 4 Tips For Reaching Your Customers

Finding an audience is about knowing where to look.
Marketing Strategies

2 Risk-Taking Marketers Discuss Where the Industry Is Headed

Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees.
Marketing

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself

Take it one step at a time. You get nowhere until you put yourself out there.
Infographics

Why Word-of-Mouth Marketing Matters (Infographic)

Here's why it's important to get people chatting about your brand.
Word of Mouth

Chatter That Matters: 4 Must-Haves for Word-of-Mouth Marketing That Works

Cultivating a differentiator that's remarkable, relevant, realistic and repeatable is critical in our hypercompetitive marketplace. From there, word-of-mouth marketing takes on a power of its own.
Marketing Strategies

Your Startup Is Already Big Enough to Begin Using Marketing Automation

The time and money saved on certain tasks are vital for busy, resource-strapped startups. Here's why you should look at automation as a force-multipier for your marketing efforts.
Marketing Strategies

Why Establishing an Intimate Connection With Your Customers Can Lead to Lifelong Value

With a stronger connection comes smoother channels of sharing information.
Marketing Strategies

No Time for Marketing? Hire a Freelancer.

Whether to market your business is no longer a question.
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