Marketing Strategies - Page: 2

If You're Not Approaching Your Brand This Way, You're Losing Customers

Branding strategy is more than a logo and a name; it is about making yourself instantly recognizable.

Jessica Wong

4 Ways to Leverage Social Proof to Grow Your Business Online

In a crowded online ecosystem, your business needs to stand out to see success.

Jonathan Riff

3 Ways to Stand Out in the Expert Economy

Our modern-day technological revolution has led to an overwhelming increase in the amount of available information -- and an increased demand for those who can help us make sense of it.

Natasha Zo

How to Avoid Bias in Your Marketing Reporting

If you want to make the most informed, objective decisions possible for your business, it's important to have a strategy in place to avoid bias whenever possible.

Beyond Art and Crazy Tweets: NFT Rewards Will Revamp Customer-Loyalty Programs

Artists have already found great success using NFTs to connect with fans, so it makes sense for businesses to follow suit.

Ariel Shapira

When It Comes to Video Marketing, Don't Underestimate the Power of Frequency

In the past, one TV commercial could reach tens of millions of people at once. Those days are gone.

Matt Wasserlauf

Your Business Needs an Enemy

Having a business nemesis can work wonders for your company's bottom line. Here's how to find yours.

Lynn Power

How to Harness the Full Power of Audio for TikTok Ads

A study revealed that TikTok is the only social network where ads with sound generate significant lifts in purchase intent and brand favorability.

The Key to Finding Your Company's Mission? It's in Your 'Also.'

To build a future-proof business, integrate social impact into your business purpose.

Or Bokobza

How to Win PR and Media Coverage With Unique Original Data

The competition for online attention is growing by the second. Here's how to make sure your business or brand stands out.

Jeremy Moser

The Most Common Influencer-Marketing Mistakes and How to Avoid Them

Influencer marketing may seem like the new gold rush in digital marketing, but most brands are doing it wrong.

Pierre Subeh

3 Ways to Drive More Organic Search Traffic Without Spending a Fortune

Some brands ignore SEO because of the long wait for ROI. But they shouldn't. Even a small amount of monthly SEO work can have drastic benefits down the line. 

Tracey Wallace