Marketing Strategies

Books

2 Big Book Writing Myths That Will Keep You From Achieving Big Profits

Just because your book is a bestseller doesn't mean you're making a ton of money.
Online Marketing

The 5 Top Components of a Successful Direct Marketing Website

Get your website in shape and drawing in new business by following these five tips.
Differentiation

The 3 Questions You Must Answer to Make Your Brand Stand Out

In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here's how.
Marketing Strategies

What Technical Founders Need to Know About Sales and Marketing

You can't just create a cool product -- you have to sell it.
Starting a Business

Former Apple CEO John Sculley Shares 4 Key Strategies for Growing and Marketing Your Business

John Sculley helped build brands including Pepsi and Apple into what they are today. Here's how he did it.

These 3 Companies Are Finding Creative Ways to Connect With Their Customers

With all the restrictictions and regulations on cannabis marketing and advertising, what's an entrepreneur to do?
Marketing

The 3 Ms of Successful Direct Marketing Campaigns

If you can get your message, market, and media right, you'll be on your way to marketing dominance.

5 Questions to Ask Before Picking Your Packaging

Cannabis packaging comes with its own unique set of challenges and regulations. Make sure you know the facts before getting overly creative.
Marketing

Executing a Follow-Up Campaign in 4 Steps

By putting this plan to work for you, you'll close more sales and increase your small business's profits.
Marketing Strategies

My Book and Baby Are Due the Same Day! Follow Along on My Journey. Next up: Trust Your Gut

Jessica Abo shares the different elements she's working on at once to prepare for her next deadline and marketing strategy.
Marketing

How This Female Executive Knew Marketing Was for Her From a Young Age

CMO Monica Klausner talks about working alongside of her CEO brother at their company Veestro.
Marketing

Finding the Extra Million Dollars Hidden in Your Business

How follow-up can net you more money and grow your business.
Marketing

I Fell in Love With Marketing After It Helped My Startup Get $800,000 in New Revenue

Here's why every entrepreneur needs to care about marketing.
Marketing

How to Use Experiential Marketing to Make Your Company Memorable

Actor and entrepreneur Adam McArthur shares his advice on experiential marketing.
Advertising

Discover the Power of 'Blind' Advertising

Here's when, why and how to do advertising without relying on a brand.
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