Marketing Strategies

Stop! Avoid These 4 Mistakes Before You Put Your Small Business on the Map.
Marketing Plans

Stop! Avoid These 4 Mistakes Before You Put Your Small Business on the Map.

While market saturation is often a deterrent for small-business hopefuls, it doesn't have to be. Here's how to compete.
Aj Agrawal
How to Get a New Product to Market Without Hiring Market Researchers
Market Research

How to Get a New Product to Market Without Hiring Market Researchers

Thoroughly exploring the market you think exists for your product is crucial, even if you can't afford it.
Lesya Liu
How She Built a $50 Million Postcard Empire
Direct Mail

How She Built a $50 Million Postcard Empire

Direct mail never died. It just needed an upgrade.
The Oracles
Why Are Simple Marketing Messages the Most Impactful?
Marketing

Why Are Simple Marketing Messages the Most Impactful?

Author Jill Schiefelbein chats with Truth Initiative CEO Robin Koval, who talks about how marketers need to simplify their messages for maximum persuasive impact.
Jill Schiefelbein
How to Optimize Your Product Online
Online Marketing

How to Optimize Your Product Online

Get people on to your email list. Offer information they need. Demonstrate how your offer can solve their challenges. Only then should you ask them for the buy.
Thomas Smale
5 Tips on How to Explain a Business to the Masses With Video
Video Marketing

5 Tips on How to Explain a Business to the Masses With Video

One of the easiest ways for businesses to harness the power of video is through animated "explainer" videos.
Seth High
Marketing 101: Are Metrics a Good Indicator of Success?
Marketing

Marketing 101: Are Metrics a Good Indicator of Success?

Most great marketing successes, regardless of your product, are the cumulative result of multiple actions.
How to Market Products Online That Google and Facebook Don't Allow
Online Marketing

How to Market Products Online That Google and Facebook Don't Allow

Don't let your brand die online just because your product or service isn't allowed to advertise.
Jonathan Long
4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe
Online Marketing

4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe

Almost 100,000 people are tuning in on YouTube at any given minute to see if April has birthed her calf yet. And Animal Adventure Park isn't even open yet.
Stephanie Melish
5 Areas to Automate to Drastically Increase Your Business Productivity
Automation

5 Areas to Automate to Drastically Increase Your Business Productivity

Automating certain areas in your business can provide time to strategize and develop new business.
Richard Agu
2-Step Process to Marketing Your Import/Export Business
Marketing Strategies

2-Step Process to Marketing Your Import/Export Business

Find out how you can convince prospective clients that they have a product worth importing or exporting and that your company can be the one to help.
The Staff of Entrepreneur Media, Inc.
3 Mistakes (Nearly) Every Tech Startup Makes -- and How to Avoid Them
Take It From The Pros

3 Mistakes (Nearly) Every Tech Startup Makes -- and How to Avoid Them

Tips to help left-brained innovators get their brand launch right.
Geoff Cunningham
6 Ways to Market Your Franchised Business
Franchise Marketing

6 Ways to Market Your Franchised Business

To attract the right target market for your franchise, use these marketing tactics to advertise your franchise.
Rick Grossmann
6 Steps to Creating the Perfect Marketing Video (Infographic)
Marketing Strategies

6 Steps to Creating the Perfect Marketing Video (Infographic)

How any company can make an impactful video, based on science and experience.
Eric Hinson
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