How ConsumerAffairs Survived Pivoting and Improved Profitability
Three key factors carried the company through the pivot process in order to slay the dragon.
Only Actionable SEO Can Help Companies Achieve Their Business Goals
SEO and customer experience aren't mutually exclusive, but many websites make the mistake of treating them that way.
How to Become an Industry Influencer in 5 Easy Steps
This entrepreneur interviewed more than 100 industry influencers. Here's what he learned.
Here's How You Fix Your Dud Differentiator
Why would anyone believe your firm different from all the others if you can't say why?
Choosing the Media and Strategies That Best Fit Your Brand
It's important to understand what strategies are available to you to spread the word about who you are and what you do.
Karen Tiber Leland
Marketing Addiction Is the Struggling Entrepreneur's Pitfall
Focus on your own business strategy. Don't waste time and money keeping up with everyone else.
5 Critical Marketing Metrics to Follow
Understanding and utilizing these formulas should guide how you promote your business.
For Maximum Benefit Marketers Must Combine Email and Social Media
Social media has not made email marketing obsolete, it has vastly increased how effective it can be.
Can There Be Plagiarism In Marketing?
Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Daymond John's 5 Best Tactics for Marketing a New Product
Build it, and they will come? No. To get your product noticed, you need marketing know-how.
Instagram's Business Features Could Annoy Loyal Users
Users who love Instagram for its simple photo-sharing abilities might not appreciate how it is becoming more like Facebook.
5 Steps to Creating a Killer Marketing Strategy
A good marketing plan needs your committed involvement.
5 Ways to Incorporate Virtual Reality Into Your Marketing Plan
Big Companies are successfully using VR to market to customers. You could, too.
The 21st Century SWOT Analysis
By analyzing your current strengths, weaknesses, opportunities and threats, you can figure out your brand enhancers and reduces.
Karen Tiber Leland
Starting a Business
Reprints & Licensing
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