Marketing Strategies

How ConsumerAffairs Survived Pivoting and Improved Profitability
Marketing Bootcamp

How ConsumerAffairs Survived Pivoting and Improved Profitability

Three key factors carried the company through the pivot process in order to slay the dragon.
Zac Carman
Only Actionable SEO Can Help Companies Achieve Their Business Goals
Marketing Bootcamp

Only Actionable SEO Can Help Companies Achieve Their Business Goals

SEO and customer experience aren't mutually exclusive, but many websites make the mistake of treating them that way.
Sastry Rachakonda
How to Become an Industry Influencer in 5 Easy Steps
Marketing Bootcamp

How to Become an Industry Influencer in 5 Easy Steps

This entrepreneur interviewed more than 100 industry influencers. Here's what he learned.
Lee Frederiksen
Here's How You Fix Your Dud Differentiator
Marketing Bootcamp

Here's How You Fix Your Dud Differentiator

Why would anyone believe your firm different from all the others if you can't say why?
Lee Frederiksen
Choosing the Media and Strategies That Best Fit Your Brand
Marketing Bootcamp

Choosing the Media and Strategies That Best Fit Your Brand

It's important to understand what strategies are available to you to spread the word about who you are and what you do.
Karen Tiber Leland
Marketing Addiction Is the Struggling Entrepreneur's Pitfall
Marketing Bootcamp

Marketing Addiction Is the Struggling Entrepreneur's Pitfall

Focus on your own business strategy. Don't waste time and money keeping up with everyone else.
Heather Markel
5 Critical Marketing Metrics to Follow
Marketing Bootcamp

5 Critical Marketing Metrics to Follow

Understanding and utilizing these formulas should guide how you promote your business.
Matthew Goulart
For Maximum Benefit Marketers Must Combine Email and Social Media
Marketing Bootcamp

For Maximum Benefit Marketers Must Combine Email and Social Media

Social media has not made email marketing obsolete, it has vastly increased how effective it can be.
Seamas Egan
Can There Be Plagiarism In Marketing?
Marketing Bootcamp

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Jim Joseph
Daymond John's 5 Best Tactics for Marketing a New Product
Marketing Bootcamp

Daymond John's 5 Best Tactics for Marketing a New Product

Build it, and they will come? No. To get your product noticed, you need marketing know-how.
Corey Ferreira
Instagram's Business Features Could Annoy Loyal Users
Marketing Bootcamp

Instagram's Business Features Could Annoy Loyal Users

Users who love Instagram for its simple photo-sharing abilities might not appreciate how it is becoming more like Facebook.
Lesya Liu
5 Steps to Creating a Killer Marketing Strategy
Marketing Bootcamp

5 Steps to Creating a Killer Marketing Strategy

A good marketing plan needs your committed involvement.
Peter Daisyme
5 Ways to Incorporate Virtual Reality Into Your Marketing Plan
Marketing Bootcamp

5 Ways to Incorporate Virtual Reality Into Your Marketing Plan

Big Companies are successfully using VR to market to customers. You could, too.
Elena Titova
The 21st Century SWOT Analysis
Marketing Bootcamp

The 21st Century SWOT Analysis

By analyzing your current strengths, weaknesses, opportunities and threats, you can figure out your brand enhancers and reduces.
Karen Tiber Leland