Customers are more inclined, of course, to buy or use a service when there's an incentive involved. But how do you approach that digitally?
Like novels, poetry, scripts and other creative writing, the first draft of your marketing strategy will rarely be the quality you need.
Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Listening is perhaps the best marketing plan you could do right now for your brand.
There's no use in denying it -- marketing is a critical component of a small business' success.
Make More Happen
To help you find where the machines will be, Snap has introduced an online map that lets you see their location 24 hours in advance.
Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.
Find out how you can easily create an eBook for your business.
Behind every good marketing plan is a great brainstorming session.
Make sure your sales letters include all six of these effective elements, and you'll watch your sales grow.
A brainstorm turned Ingvar Kamprad, the founder of IKEA, from a mail-order business owner into an entrepreneur who turned the furniture industry upside down.
There's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.
Research has shown that ads that touch readers' emotions are more successful than ads that only touch their intellect. Find out how to craft emotional ads.
The first step in proposition-simplifying is to make the product you sell easier for your customers to use. Here are five ways to make that happen.