Marketing Strategies

Websites

The 10 Rules You Must Follow to Create an Effective Landing Page

From content to layout, your landing page needs to be seamless representation of your brand that demands action. Follow these 10 rules to ensure your landing page gets the results you want.
Email Marketing

Earn More Email Subscribers and Customers with Powerful Lead Magnets

Find out what makes a lead magnet worth clicking on and learn how to create marketing content that attracts the consumers you want.
Rental Property

3 Simple Steps to Turn Your Rental Into a Vacationer's Favorite Memory

The rental entrepreneur is selling a wonderful short-term experience. But to get the booking requires an eye for beauty, an ear for storytelling and a head for promotion.
Marketing Strategies

Account-Based Marketing and Inside Sales Are a Match Made in Heaven

Proliferating digital comms platforms have made 'inside sales,' or remote sales, the prime mover in B2B and tech sales. Whatever your company's sector, it's expected to eclipse traditional sales by 2020.
Marketing Strategies

4 Marketing Strategies That Can Increase the Effectiveness of Your Email Opt-in Forms

Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up.
Marketing Strategies

When to Push and When to Pull With Your Marketing

When determining your marketing mix, look at the reasons, impacts, and capabilities of each approach.
Marketing Strategies

3 Strategies to Reinvent Your Marketing and PR Playbook

Spark new interest in your brand among new and current customers.
Marketing Strategies

7 Things Your Opt-In Forms Need to Do to Gain Email Subscribers

Increase the number of people who opt-in to your email list by using these strategies to make your forms more effective.
Facebook Advertising

How Facebook Quizzes Can Laser-Focus Your Advertising on the Platform

Discover a few advantages the format has over traditional Facebook ads.
Marketing Strategies

If You're Going to Copy a Company's Marketing Strategy, Make Sure You Do It Better

A marketing plan that worked for one company, may not work for another.
Email

3 Easy Steps to Grow Your Email List

Email marketing doesn't work unless you build a list of people who are interested in your products or services.
Marketing to Seniors

Seniors Are a Huge Market but Stop Trying to Scare Them Into Buying

Fear-based marketing to seniors was probably already outdated in the days of "I've fallen and can't get up."
Online Marketing

3 Ways to Avoid Creepy Marketing Practices and Build Trust With Your Customers

Sometimes, too much personalization in marketing can feel a bit creepy.
Marketing Strategies

5 Essential Media Buys for First-Time Marketers

To start finding new customers, quickly center your first media campaign on these must-haves.
Marketing Strategies

Why Creating Your Brand Must Go Beyond Marketing

What do you need to emphasize in your marketing strategy?
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