McDonald's

McDonald's Plans to Roll Out a Rewards Program For Customers
Franchises

McDonald's Plans to Roll Out a Rewards Program For Customers

The system will likely be based on the number of times a customer visits the fast-food franchise each month.
Lindsay Friedman
Taco Bell Joins Breakfast Wars With New $1 Menu
Taco Bell

Taco Bell Joins Breakfast Wars With New $1 Menu

The offering will be available Thursday nationwide and served from 7 a.m. to 11 a.m., though some stores may offer the menu as early as 6 a.m.
McDonald's Comes to Borat's Home Country of Kazakhstan
Franchises

McDonald's Comes to Borat's Home Country of Kazakhstan

The grand opening generated a huge crowd, including the country's president
Lindsay Friedman
Some Taiwanese Religious Groups Are Boycotting McDonald's After Seeing its New Ad
Franchises

Some Taiwanese Religious Groups Are Boycotting McDonald's After Seeing its New Ad

The commercial features a boy coming out to his father using a McCafe cup.
Lindsay Friedman
The Easter Bunny's About to Get 'McFlurried' in Australia
Franchises

The Easter Bunny's About to Get 'McFlurried' in Australia

McDonald's is adding a Cadbury Creme Egg McFlurry to the menu.
Lindsay Friedman
McDonald's Is Adding Kale Breakfast Bowls to Its Menu
Franchises

McDonald's Is Adding Kale Breakfast Bowls to Its Menu

Last year, the franchise was making fun of the superfood. This year, it's embracing the green.
Lindsay Friedman
Now You Can Get Your Kale Fix in Southern California at McDonald's
Personal Health

Now You Can Get Your Kale Fix in Southern California at McDonald's

Last year, the franchise was making fun of the superfood. This year, it's turning over a new leaf.
Lindsay Friedman
New McDonald's Happy Meal Boxes Turn Into Virtual Reality Headsets
McDonald's

New McDonald's Happy Meal Boxes Turn Into Virtual Reality Headsets

Sorry, but these spiffy new packages are currently only available in Sweden.
Robert Hackett
McDonald's New Marketing Campaign Aims to Make its Food Look 'Ugly'
McDonald's

McDonald's New Marketing Campaign Aims to Make its Food Look 'Ugly'

Ads are among the most recent in a series of similar videos posted over the past couple of weeks showing food at McDonald's being cooked and prepared.
Hayley Peterson
8 Things McDonald's Can Teach You About Business Success
Make More Happen

8 Things McDonald's Can Teach You About Business Success

One could argue that McDonald's has created one of the greatest business models to follow.
John Rampton
McDonald's Mozzarella Sticks Are at the Center of a New Lawsuit
Franchises

McDonald's Mozzarella Sticks Are at the Center of a New Lawsuit

The lawsuit claims the fast-food giant isn't using real cheese in its latest menu item.
Lindsay Friedman
Some McDonald's Mozzarella Sticks Are Missing a Key Ingredient
Marketing Bootcamp

Some McDonald's Mozzarella Sticks Are Missing a Key Ingredient

Served without cheese, customers aren't 'McLovin it.
Lindsay Friedman
McDonald's Sales Surge as All-Day Breakfast Proves a Hit With Customers
McDonald's

McDonald's Sales Surge as All-Day Breakfast Proves a Hit With Customers

All-day breakfast was introduced in the U.S. in October.
McDonald's

Ray Kroc, a milkshake mixer salesman, ventured to California in 1954 to visit McDonald's hamburger stand, where he heard they were running eight mixers at once. Kroc was impressed by how rapidly customers were served and, seeing an opportunity to sell many more milkshake machines, encouraged brothers Dick and Mac McDonald to open a chain of their restaurants. Kroc became their business partner and opened the first McDonald's in Des Plaines, Illinois in 1955. McDonald's and the Golden Arches have since become an internationally-recognized symbol of quick-service hamburgers, fries, chicken, breakfast items, salads and milkshakes.

McDonald's is ranked #9 on Entrepreneur's 2013 Franchise 500® listing.

Here are some of our most popular McDonald's articles:

http://www.entrepreneur.com/article/231148

http://www.entrepreneur.com/article/230530

http://www.entrepreneur.com/article/230704

http://www.entrepreneur.com/article/229959

http://www.entrepreneur.com/article/230554