McDonald's

McDonald's Is Set to Lose $3.4 Billion in Value After the CEO Was Fired Over a Relationship With a Subordinate
News and Trends

McDonald's Is Set to Lose $3.4 Billion in Value After the CEO Was Fired Over a Relationship With a Subordinate

McDonald's on Friday fired its CEO, Steve Easterbrook, for violating its policy of having a relationship with an employee.
Yusuf Khan | 2 min read
McDonald's Is Acquiring AI Startup Apprente

McDonald's Is Acquiring AI Startup Apprente

Plus, there is a new self-checkout shopping cart making grocery shopping easier, and Google is using AI on its new baby monitor to help keep your baby safe.
Business Rockstars | 1 min read
What McDonald's Latest Acquisition Means for Marketers

What McDonald's Latest Acquisition Means for Marketers

Personalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.
Karl Wirth | 5 min read
It's Time for McDonald's to Offer a Veggie Burger Nationwide

It's Time for McDonald's to Offer a Veggie Burger Nationwide

McDonald's is missing out on a huge opportunity to cater to the growing numbers of vegans, vegetarians and flexitarians who like fast food as much as the next omnivore.
Brian Kateman | 7 min read
Chick-fil-A Is Now the 3rd-Largest Restaurant Chain in America, and McDonald's and Starbucks Should be Terrified

Chick-fil-A Is Now the 3rd-Largest Restaurant Chain in America, and McDonald's and Starbucks Should be Terrified

Chick-fil-A moved up from the No. 7 spot on last year's Top 200 ranking, passing Wendy's, Burger King, Taco Bell and Subway.
Kate Taylor | 3 min read

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Dozens of Workers Have Filed Sexual Harassment Lawsuits Against McDonald's
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McDonald's

Ray Kroc, a milkshake mixer salesman, ventured to California in 1954 to visit McDonald's hamburger stand, where he heard they were running eight mixers at once. Kroc was impressed by how rapidly customers were served and, seeing an opportunity to sell many more milkshake machines, encouraged brothers Dick and Mac McDonald to open a chain of their restaurants. Kroc became their business partner and opened the first McDonald's in Des Plaines, Illinois in 1955. McDonald's and the Golden Arches have since become an internationally-recognized symbol of quick-service hamburgers, fries, chicken, breakfast items, salads and milkshakes.

McDonald's is ranked #9 on Entrepreneur's 2013 Franchise 500® listing.

Here are some of our most popular McDonald's articles:

http://www.entrepreneur.com/article/231148

http://www.entrepreneur.com/article/230530

http://www.entrepreneur.com/article/230704

http://www.entrepreneur.com/article/229959

http://www.entrepreneur.com/article/230554