McDonald's

What McDonald's Latest Acquisition Means for Marketers
Personalization

What McDonald's Latest Acquisition Means for Marketers

Personalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.
Karl Wirth | 5 min read
It's Time for McDonald's to Offer a Veggie Burger Nationwide

It's Time for McDonald's to Offer a Veggie Burger Nationwide

McDonald's is missing out on a huge opportunity to cater to the growing numbers of vegans, vegetarians and flexitarians who like fast food as much as the next omnivore.
Brian Kateman | 7 min read
Chick-fil-A Is Now the 3rd-Largest Restaurant Chain in America, and McDonald's and Starbucks Should be Terrified

Chick-fil-A Is Now the 3rd-Largest Restaurant Chain in America, and McDonald's and Starbucks Should be Terrified

Chick-fil-A moved up from the No. 7 spot on last year's Top 200 ranking, passing Wendy's, Burger King, Taco Bell and Subway.
Kate Taylor | 3 min read
Dozens of Workers Have Filed Sexual Harassment Lawsuits Against McDonald's

Dozens of Workers Have Filed Sexual Harassment Lawsuits Against McDonald's

Roughly 40 percent of women working in the fast-food industry report being sexually harassed at work.
Kate Taylor | 4 min read
Burger King Takes a Shot at McDonald's Happy Meals With a Dark Ad Showing Bullying, Unpaid Student Loans and Mental Health Struggles

Burger King Takes a Shot at McDonald's Happy Meals With a Dark Ad Showing Bullying, Unpaid Student Loans and Mental Health Struggles

Boxed meals like the Pissed Meal, Salty Meal and DGAF Meal are a clear shot at McDonald's Happy Meal.
Kate Taylor | 2 min read

More From This Topic

Warren Buffett Says He Eats McDonald's 3 Times a Week and Pounds Cokes Because He's Not 'Bothered' by Death
Warren Buffett

Warren Buffett Says He Eats McDonald's 3 Times a Week and Pounds Cokes Because He's Not 'Bothered' by Death

The 88-year-old Berkshire Hathaway CEO still comes to work every day and eats chicken nuggets three times a week.
Allana Akhtar | 2 min read
Litigation Usually Isn't the Solution But Sometimes It Totally Is
Litigation

Litigation Usually Isn't the Solution But Sometimes It Totally Is

Win or lose, your attorney is costing you hundreds of dollars an hour.
John Boitnott | 5 min read
The Top 10 Best Franchises to Open in 2019
Franchise 500

The Top 10 Best Franchises to Open in 2019

Here's everything you need to know about the top franchises to open from the 'Entrepreneur' Franchise 500.
Entrepreneur Staff | 8 min read
Trump Greets Clemson Tigers With Fast-Food Buffet of Wendy's, McDonald's and Burger King as They Celebrate Their National Championship
Fast Food

Trump Greets Clemson Tigers With Fast-Food Buffet of Wendy's, McDonald's and Burger King as They Celebrate Their National Championship

Trump served the team a wide-ranging buffet of fast food options for dinner, including roughly 300 burgers.
Tyler Lauletta and David Choi | 3 min read
Franchise 500: Our Definitive Ranking of 2019's Strongest Franchises
Franchise 500

Franchise 500: Our Definitive Ranking of 2019's Strongest Franchises

What trends are tops? What brands have proved most lasting? What franchise may be the right opportunity for you? Explore, absorb, and learn from our annual list.
5 min read
#1 on the Franchise 500: How McDonald's Evolved With Its Customer
Franchise 500

#1 on the Franchise 500: How McDonald's Evolved With Its Customer

The #1 company on our annual Franchise 500 list is a master class in staying power.
Clint Carter | 15 min read
How These 6 Franchises Have Thrived For Decades
Franchise 500

How These 6 Franchises Have Thrived For Decades

Six companies have been on our Franchise 500 list for at least 38 of the 40 years we've produced the ranking. Here are their secrets.
Hayden Field and Matthew McCreary | 10 min read
For the Price of One Share of Stock, You Could Influence a Billion-Dollar Company
Shareholders

For the Price of One Share of Stock, You Could Influence a Billion-Dollar Company

Individual shareholders can drive big changes when they are actively involved in corporate governance.
Jeff Cruttenden | 8 min read
7 Fast-Food Franchises Had More Sales Than Chick-fil-A Last Year. Can You Name Them?
Fast Food

7 Fast-Food Franchises Had More Sales Than Chick-fil-A Last Year. Can You Name Them?

These seven restaurants totaled nearly $100 billion in U.S. sales in 2017.
Matthew McCreary | 4 min read
McDonald's Drops Artificial Ingredients. 3 Things to Know Today.
3 Things To Know

McDonald's Drops Artificial Ingredients. 3 Things to Know Today.

Stay in the know in 60 seconds.
Stephen J. Bronner | 1 min read
McDonald's

Ray Kroc, a milkshake mixer salesman, ventured to California in 1954 to visit McDonald's hamburger stand, where he heard they were running eight mixers at once. Kroc was impressed by how rapidly customers were served and, seeing an opportunity to sell many more milkshake machines, encouraged brothers Dick and Mac McDonald to open a chain of their restaurants. Kroc became their business partner and opened the first McDonald's in Des Plaines, Illinois in 1955. McDonald's and the Golden Arches have since become an internationally-recognized symbol of quick-service hamburgers, fries, chicken, breakfast items, salads and milkshakes.

McDonald's is ranked #9 on Entrepreneur's 2013 Franchise 500® listing.

Here are some of our most popular McDonald's articles:

http://www.entrepreneur.com/article/231148

http://www.entrepreneur.com/article/230530

http://www.entrepreneur.com/article/230704

http://www.entrepreneur.com/article/229959

http://www.entrepreneur.com/article/230554