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Netflix

50 Most Daring

Why 'Crazy Rich Asians' Author Kevin Kwan Turned Down Netflix

As studios bid for the production rights to his books, he was more focused on making a statement than a profit.
Project Grow

What Taking My Company Into a Whole New Industry Has Taught Me About Being an Entrepreneur

Whatever the reason for the move, with good planning, you'll find ways to pull up stakes and make a home someplace completely foreign to you.
Marketing tips

Marketing Tips From Microsoft, Netflix, Walmart and Adobe That You Can Use

It's easy to be jealous of others' success within your industry, but learning from the titans can be a free lesson in marketing.
Netflix

The Crazy Numbers Behind Netflix's 20 Years of Success

A well-timed pivot led the way to monetary success and critical acclaim.
Marketing

Elon Musk Jokes Tesla Is Bankrupt, and Other Great April Fool's Day Pranks

Brands didn't hold back this year, mocking themselves a little and their competitors a lot.
Netflix

To Save Some Cash, Netflix Developed Its Own Font

Dubbed Netflix Sans, the font will reportedly replace the similar Gotham font the streaming giant currently uses, and possibly save it a few million per year.
Marketing

Netflix Shows Are Entertaining Enough, But It's the Digital Marketing That's Masterful

Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology.
Apps

These Are the Most Popular Apps of 2017

Meanwhile, Facebook-owned WhatsApp raked up more downloads, overall, than any other app, excluding games, in 2017, according to Sensor Tower.
CES

At CES, Netflix Shows Off ... Lab-Grown Bodies?

The Psychasec booth on the CES show floor is an elaborate marketing stunt for Netflix's new show, Altered Carbon, and some people are falling for it.
Customer Engagement

Trigger Your Enthusiasm: What the HBO Hack Says About Customer Delight

By gathering intel and piloting potential talk triggers, entrepreneurs can build awareness and encourage the masses to do the marketing themselves.