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Netflix

The Crazy Numbers Behind Netflix's 20 Years of Success
Netflix

The Crazy Numbers Behind Netflix's 20 Years of Success

A well-timed pivot led the way to monetary success and critical acclaim.
Nina Zipkin | 6 min read
Starbucks Beats Tech at Mobile Payments and the Obamas Have a New Gig! 3 Things to Know Today.
3 Things To Know

Starbucks Beats Tech at Mobile Payments and the Obamas Have a New Gig! 3 Things to Know Today.

Stay in the know in 60 seconds.
Liz Webber | 1 min read
Netflix Has Adopted Machine Learning to Personalize Its Marketing Game at Scale
Marketing

Netflix Has Adopted Machine Learning to Personalize Its Marketing Game at Scale

Here's how you can humanize marketing strategies.
Karl Wirth | 6 min read
Elon Musk Jokes Tesla Is Bankrupt, and Other Great April Fool's Day Pranks
Marketing

Elon Musk Jokes Tesla Is Bankrupt, and Other Great April Fool's Day Pranks

Brands didn't hold back this year, mocking themselves a little and their competitors a lot.
Dan Bova | 2 min read
To Save Some Cash, Netflix Developed Its Own Font
Netflix

To Save Some Cash, Netflix Developed Its Own Font

Dubbed Netflix Sans, the font will reportedly replace the similar Gotham font the streaming giant currently uses, and possibly save it a few million per year.
Angela Moscaritolo | 2 min read
Netflix Shows Are Entertaining Enough, But It's the Digital Marketing That's Masterful
Marketing

Netflix Shows Are Entertaining Enough, But It's the Digital Marketing That's Masterful

Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology.
John Boitnott | 6 min read
These Are the Most Popular Apps of 2017
Apps

These Are the Most Popular Apps of 2017

Meanwhile, Facebook-owned WhatsApp raked up more downloads, overall, than any other app, excluding games, in 2017, according to Sensor Tower.
Angela Moscaritolo | 2 min read
At CES, Netflix Shows Off ... Lab-Grown Bodies?
CES

At CES, Netflix Shows Off ... Lab-Grown Bodies?

The Psychasec booth on the CES show floor is an elaborate marketing stunt for Netflix's new show, Altered Carbon, and some people are falling for it.
Michael Kan | 2 min read
Trigger Your Enthusiasm: What the HBO Hack Says About Customer Delight
Customer Engagement

Trigger Your Enthusiasm: What the HBO Hack Says About Customer Delight

By gathering intel and piloting potential talk triggers, entrepreneurs can build awareness and encourage the masses to do the marketing themselves.
Jay Baer | 7 min read
What Netflix Habits Reveal About Your Target Audience
Netflix

What Netflix Habits Reveal About Your Target Audience

Viewers' "recently watched" lists offer insights that can help marketers deliver highly targeted messages. "Santa Clarita Diet," anyone?
Deren Baker | 6 min read
Why Netflix Chose This Company for Its First-Ever Acquisition
News and Trends

Why Netflix Chose This Company for Its First-Ever Acquisition

Plus, Casper turns to Kickstarter to fund a humidity-fighting duvet cover and a bike-sharing service launches in San Francisco.
Venturer | 2 min read
Disney to Ditch Netflix and Start its Own Streaming Service
Disney

Disney to Ditch Netflix and Start its Own Streaming Service

The Mouse House also promised 'a significant investment' in original content.
Chloe Albanesius | 2 min read
Report: Verizon Throttles Netflix and YouTube During Network Tests
Verizon

Report: Verizon Throttles Netflix and YouTube During Network Tests

Verizon says the speed discrepancies were related to 'network testing over the past few days to optimize the performance of video applications on our network.'
Chloe Albanesius | 3 min read
Being Different Is the New Normal: Why 'Disruption' Is Here to Stay.
Disruption

Being Different Is the New Normal: Why 'Disruption' Is Here to Stay.

Remember what Netflix did to Blockbuster? Don't let that happen to you.
Jeffrey Hayzlett | 6 min read
6 Things You Need to Know About How Netflix Built Its Powerful Culture
Ready For Anything

6 Things You Need to Know About How Netflix Built Its Powerful Culture

In the eighth episode of Masters of Scale, Reed Hastings, the CEO of Netflix, explains how having a strong culture helps the company overcome lows, push the envelope with content and allows for innovation.
Andrea Huspeni | 8 min read