Netflix

Marketing

Elon Musk Jokes Tesla Is Bankrupt, and Other Great April Fool's Day Pranks

Brands didn't hold back this year, mocking themselves a little and their competitors a lot.
Netflix

To Save Some Cash, Netflix Developed Its Own Font

Dubbed Netflix Sans, the font will reportedly replace the similar Gotham font the streaming giant currently uses, and possibly save it a few million per year.
Marketing

Netflix Shows Are Entertaining Enough, But It's the Digital Marketing That's Masterful

Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology.
Apps

These Are the Most Popular Apps of 2017

Meanwhile, Facebook-owned WhatsApp raked up more downloads, overall, than any other app, excluding games, in 2017, according to Sensor Tower.
CES

At CES, Netflix Shows Off ... Lab-Grown Bodies?

The Psychasec booth on the CES show floor is an elaborate marketing stunt for Netflix's new show, Altered Carbon, and some people are falling for it.
Customer Engagement

Trigger Your Enthusiasm: What the HBO Hack Says About Customer Delight

By gathering intel and piloting potential talk triggers, entrepreneurs can build awareness and encourage the masses to do the marketing themselves.
Netflix

What Netflix Habits Reveal About Your Target Audience

Viewers' "recently watched" lists offer insights that can help marketers deliver highly targeted messages. "Santa Clarita Diet," anyone?
News and Trends

Why Netflix Chose This Company for Its First-Ever Acquisition

Plus, Casper turns to Kickstarter to fund a humidity-fighting duvet cover and a bike-sharing service launches in San Francisco.
Disney

Disney to Ditch Netflix and Start its Own Streaming Service

The Mouse House also promised 'a significant investment' in original content.
Verizon

Report: Verizon Throttles Netflix and YouTube During Network Tests

Verizon says the speed discrepancies were related to 'network testing over the past few days to optimize the performance of video applications on our network.'
Disruption

Being Different Is the New Normal: Why 'Disruption' Is Here to Stay.

Remember what Netflix did to Blockbuster? Don't let that happen to you.
Masters of Scale - Week Eight

6 Things You Need to Know About How Netflix Built Its Powerful Culture

In the eighth episode of Masters of Scale, Reed Hastings, the CEO of Netflix, explains how having a strong culture helps the company overcome lows, push the envelope with content and allows for innovation.
Streaming TV

Top 3 Reasons to Cut the Cord

The best streaming services put the power in your hands to pay only for what you watch.
Content Marketing

4 Content Marketing Lessons to Learn from Netflix

Even if you're not in the media business, there's a lot to learn about how Netflix approaches content and goes about amassing an audience.
Netflix

Netflix: Our Biggest Competitor Is Sleep

Amazon and HBO aren't the real competition as far as Reed Hastings is concerned.