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neuromarketing

Your Customers' Brains Are Hard-Wired to Decode These 10 Signals

Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
Storytelling

The November Election Could Depend on Which Candidate Masters This Sales Strategy

Stories hold the power to connect with people and motivate them to become engaged voters.
Team Work

Answering This Question Will Tell You How to Increase Your Influence

Instead of robotically working through your pitch, lesson to determine what you have to offer that solves the client's problem.
Habits

13 Habits of Super Persuasive People

Some people have an uncanny ability to get you leaning toward their way of thinking.
Entrepreneur Network

Al Pittampalli: Great Leaders Keep Their Confidence in Check

The author of "Persuadable: How Great Leaders Change Their Minds to Change the World" tells Bryan Elliott of "Behind the Brand" that confidence is no longer key in leadership.
Persuasion

Be More Persuasive by Answering These 3 Questions

Following the think, feel and act tips will empower your speeches and other presentations.
Persuasion

7 Steps to Master the Art of Persuasion

Getting others to see things as you see them is key to build momentum from an idea to a business.
Persuasion

3 Ways to Use the Power of Persuasion in Your Marketing

Persuasion requires the ability to alter not just action but attitude.
Team Work

A Con Artist Taught Me Everything I Know About Persuasion

When you listen, people like you. When people like you, they trust you. When they trust you, everything is possible.
Team Work

How to Write a Persuasive Email

Email persuasion is about what you say and when you say it.