Persuasion

Persuasion

Why Being Persuasive Is More Important than Having a Great Idea

Lots of entrepreneurs have great ideas. The successful ones know how to sell them.

How to Read and Influence People With 6 Powerful Courtroom Tactics

Vulnerability and voice equal credibility and trust, says trial attorney James Daily.

5 Ways to Become More Persuasive

To convince someone to buy into your ideas, you need to be able to think on your feet.

If You Want Power and Opportunity, Work On Your Persuasion Skills

There is a difference between those who go it alone and those who use persuasion to find opportunity.

The Keys to Persuasion and Powerful Self-Confidence

Learn why this entrepreneur and motivational speaker dedicated his life to helping others.

More From This Topic

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What Aristotle Can Teach You About Marketing

You have to make your argument, it has to make sense and it has to make an emotional connection.
Infographics

How to Use the Art of Persuasion to Get That Raise at Work (Infographic)

Use these tactics to be a standout at the office and put a bigger paycheck within reach.
Speaking

Instantly Be More Persuasive With These 12 Tips

Command, convince and convert the audience the next time you speak.
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Simple Tips to Help You Be More Persuasive

How changing your speaking rhythm and other quick tricks can affect the people around you.
Persuasion

7 Phrases That Can Help You Be More Persuasive

Whether you need to convince potential buyers or betas, these phrases can tap into your target's psychology.
Persuasion

9 Things Persuasive People Do

Get your message across in the most effective way possible.
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'7 Secrets of Persuasion' eBook Free For a Limited Time

Learn how you can become a master persuader.
Writing

5 Writing Tactics to Win Hearts, Minds and More Business

Persuasive writing makes your content -- and your solution -- stand out from the rest. Sharpen your approach, and you'll connect with readers in a meaningful way.
Neuromarketing

Your Customers' Brains Are Hard-Wired to Decode These 10 Signals

Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
Storytelling

The November Election Could Depend on Which Candidate Masters This Sales Strategy

Stories hold the power to connect with people and motivate them to become engaged voters.