Persuasion

Customer Engagement

The 6 Elements of Persuasion (Infographic)

When you want to get your customer to say yes, keep these principles in mind.
Leadership

Good Leaders Persuade. They Don't Manipulate.

Manipulators are heard, but persuaders are believed because they are trusted, which results in a win-win.
Communications

An Expert's Guide to Steering a Conversation

If a discussion is not proceeding along a productive line for you, here's how to subtly redirect it. (Avoid hijacking it at all costs.)
Negotiating

4 Ways to Negotiate Your Way to a 'Yes'

Business owners who work for themselves must learn fairly quickly how to negotiate for optimal terms.
Leadership

Lessons in Persuasion From the Most Celebrated American Presidents

With a nod to Presidents' Day, we examine what entrepreneurs can learn from the White House's greatest communicators.

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.