Rebranding: Page 9
What to Do When Your Ideal Customer Isn't Who You Expected
Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect what's actually happening in the marketplace.
So, You've Taken the Reins as Owner . . . Now, What?
You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
The Critical Components of a Successful Brand Relaunch
Many of the most successful companies in the world, from Apple to Harley-Davidson, have undergone significant brand relaunches.
10 Things You Need to Know for Your Company Rebrand
Rebranding is an incredible challenge for any company, and the uniqueness of the task guarantees there will always be new things to learn.
3 Crucial Tips to Undergo a Brand Facelift and Make the Changes Stick
Why it's so much more than updating a logo and design elements.
5 Tips for Building a Strong Brand Identity
What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.
How to Build a Brand That Matters
You need to focus on feedback to make certain changes and modify your marketing campaigns.
Is Crocs Trying to Ditch Its Image of Lazy Comfort?
The shoe company has announced Drew Barrymore and John Cena will be brand ambassadors, but it doesn't highlight longtime partner Mario Batali.
3 Lessons to Learn From the Marriott-Starwood Merger
Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.
Lyft Replaces Glowstache With Amp Dashboard Light
The ridesharing service is shaving off its iconic pink mustache.
This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right
Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
5 Signs It's Time to Rebrand
Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
The Marketing Genius Behind Snapchat's Name Change
Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)
Building a personal brand is crucial and these steps will get you started on the path to success.