Rebranding: Page 10
It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy
People won't be lying when they say 'I read it for the articles,' if they read it at all.
How Flipora Became Rover Without Confusing 30 Million People
To be certain that users would not forget who the company is, it announced major, positive news along with the name change.
Verizon Strips Down Its Logo in Lukewarm Reboot
Simple. Check. Scalable. Check. Already hated on by T-Mobile CEO John Legere. Six checks.
7 Quick Tips for Redesigning Your Company Logo (Infographic)
Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
Facebook (Barely) Updates Its Logo for the First Time in 10 Years
You probably didn't even notice.
Rebranding? Don't Forget Your Mobile Strategy
Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.
This U.S. City Just Made an Unusual Move to Compete With Uber
Long Beach, Calif., became the first major U.S. city to ease taxi regulations in the face of competition from ridesharing services.
Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs
You don't have to be, like, totally hot to work at the preppy retailer anymore. Here's why Abercrombie is going G-rated.
Microsoft Is Planning to Phase Out Internet Explorer
The tech giant is moving away from the ill-loved brand in favor of a new browser codenamed Project Spartan.
Lobster Went From Prison Food to Delicacy. Your Product Can, Too. (Infographic)
The 'cockroach of the sea' wasn't always so swanky. It was cleverly rebranded. Dig into the creature's remarkable tale to learn how you can boost perception of your product's value.
You're Rebranding. Should You Change Your Company Culture?
Rebranding presents a unique opportunity to examine a company's cultural climate in light of its goals.
Make Customers Fall in Love With Your Brand
By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
6 Ways New CEOs Can Lead an Established Company Through Change
How can a complete stranger walk into an established organization and expect to quickly transform the internal brand? It takes a lot of work.