Rebranding

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5 Tips for Building a Strong Brand Identity

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Is Crocs Trying to Ditch Its Image of Lazy Comfort?

The shoe company has announced Drew Barrymore and John Cena will be brand ambassadors, but it doesn't highlight longtime partner Mario Batali.
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3 Lessons to Learn From the Marriott-Starwood Merger

Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.
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Lyft Replaces Glowstache With Amp Dashboard Light

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Rebranding

This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right

Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
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5 Signs It's Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Take It From The Pros

The Marketing Genius Behind Snapchat's Name Change

Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
Take It From The Pros

7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)

Building a personal brand is crucial and these steps will get you started on the path to success.
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15 Tips for Livening Up Things When Your Brand Is Getting Stale

Have a plan for what you will do when what you're doing stops getting results.
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5 Signs It's Time to Rebrand Your Company

With a rebrand don't change your whole company, but ensure your brand evolves with your company.
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