Rebranding

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The 6 Scary Truths About Becoming an Entrepreneur

The haunting, messy reality of running a business is at times painful -- yet it's also exhilarating.

Stacey Alcorn

· 7 min read

4 Tips for Launching a Successful Rebrand

A break with the past can be just what the doctor ordered.

Darpan Munjal

· 6 min read

Going Out of Style? Revamp Your Brand With This Marketing Strategy.

You can use these three tactics to revitalize your brand's relevancy through experiential marketing.

Matt Molino

· 6 min read

Remember Slice Soda? It's Back -- But Very Different.

Why these entrepreneurs bet on nostalgia for the old soda brand.

Liz Brody

· 7 min read

#2 on the Franchise 500: How Dunkin' Continues To Thrive

Even with a forward looking rebrand to just Dunkin', the #2 company on our Franchise 500 list knows its soul.

Matthew McCreary

· 2 min read

#5 on the Franchise 500: The UPS Store Gets a Consumer-Friendly Makeover

The #5 company on our Franchise 500 list fights off old-age with constant reinvention.

Hayden Field

· 2 min read

This Snack Brand Multiplied Its Revenues by a Factor of 10 in Just 3 Years

The entrepreneur behind Hail Merry thought the brand had stopped growing, but then she made some big changes.

Stephen J. Bronner

· 3 min read

4 Ways to Know When It's Time to Rebrand Your Business

Even the most incredible rebrand is wasted if you never actually launch it.

Amanda Bowman

· 6 min read

Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't

Weight Watchers is repeating a classic psychological blunder.

Jake McKenzie

· 6 min read

Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder

Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.

Lydia Belanger

· 5 min read

Old Company. Troubled Industry. Inside the Effort to Reboot Century 21, the Real Estate Giant.

Technology has threatened the real estate agent, but people still hate the home-buying process. Can Century 21 fix it?

Emily Nonko

· 14 min read

3 Ways a Virtual Reality Pioneer Is Rebranding the Form

Even new technologies sometimes need a reboot.

Patrick Carone

· 5 min read