Rebranding

Growing a Business

3 Branding Strategies That Will Make Any Brand Stand Out

Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.

Branding

The 20-Step Guide to Rebranding Your Company Online

When rebranding your company, consider these 20 essential action items to ensure a smooth transition and maintain and enhance your evolving digital reputation.

Business Solutions

5 Actionable Strategies to Improve Your Brand Reputation

For established brands or emerging franchisors wanting to connect with their base, here's actionable advice for improving industrywide reputation.

Growing a Business

I Recently Rebranded My Entire Company — Here are 12 Strategies I Learned to Take My Brand to the Next Level

Rebrands represent an incredible opportunity for growing brands to ensure their visual identity and overall brand experience accurately reflect their values and positioning.

Marketing

6 Cost-Effective Ways to Acquire Brand Ambassadors

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Business News

Elon Musk's X Finally Has a Domain That Matches Its Name

Musk bought the X.com domain from PayPal years before buying then-Twitter.

Branding

The Strategic Guide to Successful Rebranding

Is your brand image feeling outdated? Here are some important factors to keep in mind when undertaking a rebrand.

Business Solutions

4 Ways to Build a Strong Online Brand (Despite the Chaos of the Internet)

Building trust and influence in a digital world is an ongoing process, and embracing these trends will help you navigate the ever-changing landscape of personal branding.

Thought Leaders

The Era of Faceless Branding Is Over — Here's Why Modern Brands Fail and Publicity Reigns Supreme in 2024

No longer can a brand hide behind its company logo and expect to thrive.

Growth Strategies

Saudi Arabia-Based Thmanyah's New Focus On Content Creators Strengthens Its Mission To Reimagine Arabic Media

Thmanyah's move comes at a time when content creation in the Middle East is not just receiving high consumer demands, but also regional government support.

Branding

5 Key Ways To Create a Unique and Authentic Brand That People Remember

By embracing who you are on a personal level, you create a brand that is not only unique but also genuine. In a world saturated with businesses vying for attention, authenticity is the key to standing out and building a loyal customer base.

Branding

What is Google Saying? Why a Positive Brand Reputation Online is So Important

Learn the many reasons why a positive online reputation is essential and what your business can do to take control of your online image.

Branding

11 Ways to Elevate Your Brand Beyond Just Likes and Followers

Gaining likes or followers shouldn't be the goal of your personal branding.

Growth Strategies

Redefining Value: Mark Nutter, Founder And Chairman, Yomly

As Emirates HR officially rebrands itself to Yomly, founder and Chairman Mark Nutter is getting set for his UAE-based enterprise to take on global markets.

Branding

How Diagnosing Your Brand Through the Metaphor of Mental Health Can Help You Get Unstuck

Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company's clarity and confidence.