Rebranding

BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.

BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.

Post Malone's seamless pivot from hip-hop to country music is a masterclass in brand reinvention. His success offers key lessons for entrepreneurs looking to expand, rebrand or break into new markets.

A conversation between Jean Thompson and her Gen Z daughter led to a total rebrand.

The NBA All-Star Game's drastic format change was met with harsh criticism, proving a vital lesson in personal branding — people love you for what you're known for.

Businesses often have difficulty seeing positive returns from their rebrand efforts because of one particular reason. However, those that take proactive steps before rebranding can close the necessary gaps and prompt real change.

Rebranding aligns a company's identity with evolving products, audiences and market demands.

Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.

Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place.

Thought leaders like Simon Sinek and Brené Brown became known for one big idea, which helped them build authority and trust. By honing in on your unique strengths, accomplishments, and experiences and staying consistent, you can establish yourself as a go-to expert in your niche.

If you're a small business looking to scale up, a rebrand might be just what you need to spur your growth.

Thomas Edison did not invent the lightbulb. Many people believe he did due to successful branding and narrative-building.

Discover insider strategies for maintaining a consistent brand identity, overcoming challenges and adapting to industry changes to ensure long-term success.

Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.

When rebranding your company, consider these 20 essential action items to ensure a smooth transition and maintain and enhance your evolving digital reputation.

For established brands or emerging franchisors wanting to connect with their base, here's actionable advice for improving industrywide reputation.

Rebrands represent an incredible opportunity for growing brands to ensure their visual identity and overall brand experience accurately reflect their values and positioning.

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Musk bought the X.com domain from PayPal years before buying then-Twitter.

Building trust and influence in a digital world is an ongoing process, and embracing these trends will help you navigate the ever-changing landscape of personal branding.

No longer can a brand hide behind its company logo and expect to thrive.