Rebranding
What Small Business Owners Can Learn From This Multi-Billion-Dollar Beverage Company's Rebrand
BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.
It's Time to 'Choose Better' — Inside BODYARMOR's Play for the Sports Drink Crown
BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.
Why Post Malone's Personal Brand Pivot is a Masterclass in Brand Reinvention
Post Malone's seamless pivot from hip-hop to country music is a masterclass in brand reinvention. His success offers key lessons for entrepreneurs looking to expand, rebrand or break into new markets.
She Saved a Sweet Company and Grew It to $20 Million a Year. But She Never Liked Its Name — Decades Later, It's Getting a Makeover.
A conversation between Jean Thompson and her Gen Z daughter led to a total rebrand.
HIL Limited Rebrands to BirlaNu Limited with $150 Million Investment for Global Expansion
The company has announced a $150 million investment as part of its strategy to reach $1 billion in revenue by 2028.
The 2025 NBA All-Star Game Was a Disaster — Here's What it Can Teach Us About Personal Branding
The NBA All-Star Game's drastic format change was met with harsh criticism, proving a vital lesson in personal branding — people love you for what you're known for.
This Is the Real Reason Most Rebrands Fail to Drive Real Change
Businesses often have difficulty seeing positive returns from their rebrand efforts because of one particular reason. However, those that take proactive steps before rebranding can close the necessary gaps and prompt real change.
Zomato goes Eternal
Eternal will encompass four key businesses—Zomato, Blinkit, District, and Hyperpure—driving its multifaceted growth and future expansion.
Is It Time for a Change? 5 Indicators Your Business is in Desperate Need of a Rebrand
Rebranding aligns a company's identity with evolving products, audiences and market demands.
Thinking of Rebranding? This Step-by-Step Guide Will Help Make the Process Smooth and Successful.
Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.
6 Ways to Subtly Refresh Your Brand and Can Keep Your Business Relevant
Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place.
How to Build a Personal Brand Like Simon Sinek, Brené Brown and James Clear
Thought leaders like Simon Sinek and Brené Brown became known for one big idea, which helped them build authority and trust. By honing in on your unique strengths, accomplishments, and experiences and staying consistent, you can establish yourself as a go-to expert in your niche.
Stop Playing Small — How Rebranding Can Help Your Business Scale
If you're a small business looking to scale up, a rebrand might be just what you need to spur your growth.
Why Having A Strong Brand Isn't a Luxury — But a Necessity for Business Success
Thomas Edison did not invent the lightbulb. Many people believe he did due to successful branding and narrative-building.
How to Maintain Brand Consistency During a Crisis (and Why It's Important)
Discover insider strategies for maintaining a consistent brand identity, overcoming challenges and adapting to industry changes to ensure long-term success.