Rebranding

5 Fresh Content Ideas for Your Personal Brand

How leaders can cultivate authentic relationships with their tribe right now.

Natasha Zo

4 Signs You Need To Realign With Your Brand Values

How to identify if your brand values are still guiding your business and how to recalibrate if they're not.

Trader Joe's is Renaming International Products After Petition Calls Out Racist Branding

The packaging in question features names like 'Trader Ming's,' 'Arabian Joe's,' and 'Trader José,' among others.

Irene Jiang

Why Hiring an Expert Is Smart When Undertaking a Rebrand

Bringing in external help may seem overwhelming, but a branding expert can provide a lot of insight that you may not be able to provide from an internal perspective.

FlexTal

The 6 Scary Truths About Becoming an Entrepreneur

The haunting, messy reality of running a business is at times painful -- yet it's also exhilarating.

Stacey Alcorn

4 Tips for Launching a Successful Rebrand

A break with the past can be just what the doctor ordered.

Darpan Munjal

Going Out of Style? Revamp Your Brand With This Marketing Strategy.

You can use these three tactics to revitalize your brand's relevancy through experiential marketing.

Matt Molino

Remember Slice Soda? It's Back -- But Very Different.

Why these entrepreneurs bet on nostalgia for the old soda brand.

Liz Brody

#2 on the Franchise 500: How Dunkin' Continues To Thrive

Even with a forward looking rebrand to just Dunkin', the #2 company on our Franchise 500 list knows its soul.

#5 on the Franchise 500: The UPS Store Gets a Consumer-Friendly Makeover

The #5 company on our Franchise 500 list fights off old-age with constant reinvention.

Hayden Field

This Snack Brand Multiplied Its Revenues by a Factor of 10 in Just 3 Years

The entrepreneur behind Hail Merry thought the brand had stopped growing, but then she made some big changes.

4 Ways to Know When It's Time to Rebrand Your Business

Even the most incredible rebrand is wasted if you never actually launch it.

Amanda Bowman