Rebranding

News and Articles About Rebranding

5 Tips for Building a Strong Brand Identity
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5 Tips for Building a Strong Brand Identity

What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.
Dan Scalco
Is Crocs Trying to Ditch Its Image of Lazy Comfort?
Marketing

Is Crocs Trying to Ditch Its Image of Lazy Comfort?

The shoe company has announced Drew Barrymore and John Cena will be brand ambassadors, but it doesn't highlight longtime partner Mario Batali.
Lydia Belanger
3 Lessons to Learn From the Marriott-Starwood Merger
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3 Lessons to Learn From the Marriott-Starwood Merger

Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.
Aj Agrawal
Lyft Replaces Glowstache With Amp Dashboard Light
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Lyft Replaces Glowstache With Amp Dashboard Light

The ridesharing service is shaving off its iconic pink mustache.
This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right
Rebranding

This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right

Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
Jim Joseph
5 Signs It's Time to Rebrand
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5 Signs It's Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Jayson DeMers
The Marketing Genius Behind Snapchat's Name Change
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The Marketing Genius Behind Snapchat's Name Change

Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
Jayson DeMers
7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)
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7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)

Building a personal brand is crucial and these steps will get you started on the path to success.
Deep Patel
15 Tips for Livening Up Things When Your Brand Is Getting Stale
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15 Tips for Livening Up Things When Your Brand Is Getting Stale

Have a plan for what you will do when what you're doing stops getting results.
John Boitnott
5 Signs It's Time to Rebrand Your Company
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5 Signs It's Time to Rebrand Your Company

With a rebrand don't change your whole company, but ensure your brand evolves with your company.
Andre Bourque
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
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With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again

The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Nina Zipkin
6 Tips for Creating a Sexy Logo
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6 Tips for Creating a Sexy Logo

Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
Melissa Dawn
How to Rebrand With Customer Perceptions in Mind
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How to Rebrand With Customer Perceptions in Mind

When a company's aspirational self-perception misaligns with the market's, rebranding rarely lands as intended. That can be flat-out embarrassing.
Steve Blue
Rhapsody Is Taking on the Name of Napster. Is the Move Brand Suicide?
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Rhapsody Is Taking on the Name of Napster. Is the Move Brand Suicide?

The music streaming platform may be counting on nostalgia to help make an impact in a crowded field.
Nina Zipkin
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