Rebranding

Kirkland’s After-Holiday Sale Starts Early

Just when we thought the mall-based retailers were about to come back Kirkland’s (NASDAQ: KIRK)  delivered a less-than-stunning report that confirms freight issues are still plaguing the market. The news...

Thomas Hughes

What's Behind Facebook's Rebranding? It Depends Who You Ask.

If it seems like Facebook is everywhere, that's because it is. Not only has the social media platform become inextricably woven into our lives and connections, but the company itself has been the story.

When to Consider a Rebrand (and How to Do It Right)

Your company's future might depend on your ability to periodically refresh your brand identity.

Aytekin Tank

Facebook Expected to Reveal Its Secret New Name

Facebook CEO Mark Zuckerberg is believed to talk about the platform's new name next week.

Chloe Arrojado

5 Things to Consider When Building a Business

Starting a business this year? Here are a few things to consider before taking that leap of faith.

Kumar Arora

Three Branding Assumptions to Avoid

It's critical to understand the realities of effective branding so that brand design and success can be developed based on the target market rather than assumptions. 

Divya Parekh

5 Fresh Content Ideas for Your Personal Brand

How leaders can cultivate authentic relationships with their tribe right now.

Natasha Zo

4 Signs You Need To Realign With Your Brand Values

How to identify if your brand values are still guiding your business and how to recalibrate if they're not.

Trader Joe's is Renaming International Products After Petition Calls Out Racist Branding

The packaging in question features names like 'Trader Ming's,' 'Arabian Joe's,' and 'Trader José,' among others.

Irene Jiang

Why Hiring an Expert Is Smart When Undertaking a Rebrand

Bringing in external help may seem overwhelming, but a branding expert can provide a lot of insight that you may not be able to provide from an internal perspective.

FlexTal

The 6 Scary Truths About Becoming an Entrepreneur

The haunting, messy reality of running a business is at times painful -- yet it's also exhilarating.

Stacey Alcorn

4 Tips for Launching a Successful Rebrand

A break with the past can be just what the doctor ordered.

Darpan Munjal