Rebranding

Challenges

The 6 Scary Truths About Becoming an Entrepreneur

The haunting, messy reality of running a business is at times painful -- yet it's also exhilarating.

4 Tips for Launching a Successful Rebrand

A break with the past can be just what the doctor ordered.

Going Out of Style? Revamp Your Brand With This Marketing Strategy.

You can use these three tactics to revitalize your brand's relevancy through experiential marketing.

Remember Slice Soda? It's Back -- But Very Different.

Why these entrepreneurs bet on nostalgia for the old soda brand.

#2 on the Franchise 500: How Dunkin' Continues To Thrive

Even with a forward looking rebrand to just Dunkin', the #2 company on our Franchise 500 list knows its soul.

More From This Topic

Franchise 500

#5 on the Franchise 500: The UPS Store Gets a Consumer-Friendly Makeover

The #5 company on our Franchise 500 list fights off old-age with constant reinvention.
Innovation Now

This Snack Brand Multiplied Its Revenues by a Factor of 10 in Just 3 Years

The entrepreneur behind Hail Merry thought the brand had stopped growing, but then she made some big changes.
Rebranding

4 Ways to Know When It's Time to Rebrand Your Business

Even the most incredible rebrand is wasted if you never actually launch it.
Rebranding

Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't

Weight Watchers is repeating a classic psychological blunder.
Rebranding

Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder

Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
Pivots

Old Company. Troubled Industry. Inside the Effort to Reboot Century 21, the Real Estate Giant.

Technology has threatened the real estate agent, but people still hate the home-buying process. Can Century 21 fix it?

Why the Word 'Recreational' Should Be Retired

Want to destigmatize marijuana? We can start by calling it what it really is.
Technology

3 Ways a Virtual Reality Pioneer Is Rebranding the Form

Even new technologies sometimes need a reboot.

The Female Founders Behind a Period Products Startup Leaned on Their Mentor as They Rebranded and Pivoted

Bunny and Taran Ghatrora looked outside their network and industry to connect with a mentor who could help take them from point A to B.
Rebranding

How to Make Your Rebrand Boring (In a Good Way)

The most important lesson: Don't rush a rebrand.