More Posts on Rebranding
4 Signs You Need To Realign With Your Brand Values
How to identify if your brand values are still guiding your business and how to recalibrate if they're not.
Trader Joe's is Renaming International Products After Petition Calls Out Racist Branding
The packaging in question features names like 'Trader Ming's,' 'Arabian Joe's,' and 'Trader José,' among others.
Why Hiring an Expert Is Smart When Undertaking a Rebrand
Bringing in external help may seem overwhelming, but a branding expert can provide a lot of insight that you may not be able to provide from an internal perspective.
Going Out of Style? Revamp Your Brand With This Marketing Strategy.
You can use these three tactics to revitalize your brand's relevancy through experiential marketing.
Remember Slice Soda? It's Back -- But Very Different.
Why these entrepreneurs bet on nostalgia for the old soda brand.
#2 on the Franchise 500: How Dunkin' Continues To Thrive
Even with a forward looking rebrand to just Dunkin', the #2 company on our Franchise 500 list knows its soul.
#5 on the Franchise 500: The UPS Store Gets a Consumer-Friendly Makeover
The #5 company on our Franchise 500 list fights off old-age with constant reinvention.
This Snack Brand Multiplied Its Revenues by a Factor of 10 in Just 3 Years
The entrepreneur behind Hail Merry thought the brand had stopped growing, but then she made some big changes.