Rebranding

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Marketing

5 Media Kit Examples To Help You Leverage The Power Of Media In Your Branding

Learn from the best and create a media kit that boosts your brand's image and credibility on autopilot. Check out these top five successful media kits that have propelled the growth of their brands' popularity.

Growing a Business

3 of the Biggest Risks That Come With Rebranding — and How to Overcome Them

Here are some tips to manage three of the biggest risks companies face when rebranding.

Marketing

3 Ways AI is Changing How Startups Build Their Brand

AI is making major headlines and touting more and more use cases in 2023. Here are three ways in which startups can leverage AI to build a brand that stands out.

Marketing

6 Powerful Brand Storytelling Tips For Marketers

Using storytelling as a marketing tool effectively engages a target audience and establishes a connection with them. The following six tips will help marketers tell compelling stories that impact their bottom line.

Branding

The Importance of Humanizing Your Brand and How to Do it

You can build deeper connections with your customers across all marketing activities by humanizing your brand.

Branding

How to Rebrand Without Losing Your Search Engine Rankings

Sometimes rebranding becomes necessary. No matter how disruptive it sounds, with good planning, it is highly effective and can be a game-changer.

Branding

How to Design A Strategic Brand For Your Business

Developing a strategic brand is an important part of increasing the visibility and credibility of a business. Discover the key components of a strategic brand to set a strong foundation for your business in 2023.

Franchise

Burnt-Out Teachers Are Flocking in Droves to This Top Tutoring Franchise

The franchise has been #1 in the tutoring category for 22 years running by keeping an eye on what kids and franchisees need.

Branding

The World is Changing and Your Brand is Dying. Here's How to Create and Champion An Evolving Brand

For a brand to become more human and successful, it must change, evolve and take risks — ultimately leading to its longevity.

Marketing

This New Tempting Marketing Tool is Not a Fad — It's the Future. Jump on the Bandwagon to Reach New Audiences

Despite packing extraordinary marketing potential, TikTok is still (relatively) sparsely populated by brands. Therefore, any brand that manages to break sound TikTok marketing strategy will likely enjoy the reach, awareness, and sales benefits that the platform promises.

Branding

8 Self-Branding Secrets To Build Genuine Connection and Set Yourself Apart

Following these eight practices is essential for a personal brand and to set yourself apart to survive in today's increasingly individualistic society.

Marketing

3 Questions That Will Improve Your Personal Brand

Entrepreneurs have long been quick to adopt new marketing trends, and personal branding is no exception.

Growing a Business

Why Your Personal Digital Brand is Vital to Success

If a personal brand is how you are perceived, a personal digital brand is how you are perceived through the data that represents you on the internet.

Branding

5 Secrets People With Popular Personal Brands Never Told You

As a personal brand in today's evolving world of AI and technology, you have a disconnected world to leverage in your favor.