Latest on Rebranding
Going Out of Style? Revamp Your Brand With This Marketing Strategy.
You can use these three tactics to revitalize your brand's relevancy through experiential marketing.
Remember Slice Soda? It's Back -- But Very Different.
Why these entrepreneurs bet on nostalgia for the old soda brand.
#2 on the Franchise 500: How Dunkin' Continues To Thrive
Even with a forward looking rebrand to just Dunkin', the #2 company on our Franchise 500 list knows its soul.
This Snack Brand Multiplied Its Revenues by a Factor of 10 in Just 3 Years
The entrepreneur behind Hail Merry thought the brand had stopped growing, but then she made some big changes.
4 Ways to Know When It's Time to Rebrand Your Business
Even the most incredible rebrand is wasted if you never actually launch it.
Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't
Weight Watchers is repeating a classic psychological blunder.
Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder
Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
Old Company. Troubled Industry. Inside the Effort to Reboot Century 21, the Real Estate Giant.
Technology has threatened the real estate agent, but people still hate the home-buying process. Can Century 21 fix it?