Rebranding

News and Articles About Rebranding

7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)
Make More Happen

7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)

Building a personal brand is crucial and these steps will get you started on the path to success.
Deep Patel
15 Tips for Livening Up Things When Your Brand Is Getting Stale
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15 Tips for Livening Up Things When Your Brand Is Getting Stale

Have a plan for what you will do when what you're doing stops getting results.
John Boitnott
5 Signs It's Time to Rebrand Your Company
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5 Signs It's Time to Rebrand Your Company

With a rebrand don't change your whole company, but ensure your brand evolves with your company.
Andre Bourque
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
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With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again

The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Nina Zipkin
6 Tips for Creating a Sexy Logo
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6 Tips for Creating a Sexy Logo

Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
Melissa Dawn
How to Rebrand With Customer Perceptions in Mind
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How to Rebrand With Customer Perceptions in Mind

When a company's aspirational self-perception misaligns with the market's, rebranding rarely lands as intended. That can be flat-out embarrassing.
Steve Blue
Rhapsody Is Taking on the Name of Napster. Is the Move Brand Suicide?
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Rhapsody Is Taking on the Name of Napster. Is the Move Brand Suicide?

The music streaming platform may be counting on nostalgia to help make an impact in a crowded field.
Nina Zipkin
In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.
Marketing Bootcamp

In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.

Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Jim Joseph
Instagram Updates Logo and Its Fans Lose It Once Again
Instagram

Instagram Updates Logo and Its Fans Lose It Once Again

Enthusiasts for the photo-centric platform habitually fall into online tizzies when things change. They soon adjust.
Lesya Liu
Thinking of Rebranding? Look to These Larger Companies to Do It Right.
Marketing Bootcamp

Thinking of Rebranding? Look to These Larger Companies to Do It Right.

Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.
Peter Gasca
Apple Faces a Big Dilemma If It Wants to Become a Services Business
Apple

Apple Faces a Big Dilemma If It Wants to Become a Services Business

In its current form, Apple is in no way equipped to get in the notoriously tricky enterprise-services game.
Matt Weinberger
4 Ways to Survive Your Company's Rebrand
Marketing Bootcamp

4 Ways to Survive Your Company's Rebrand

When your "brand" no longer defines what your business is actually all about, it may be time to pivot. Here's how.
Robert Wallace
What Prince Can Teach All Companies About Rebranding
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What Prince Can Teach All Companies About Rebranding

The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.
GE Makes Its Own Hot Sauce to Attract Millennial Engineers
Recruiting

GE Makes Its Own Hot Sauce to Attract Millennial Engineers

General Electric has teamed up with Thrillist to combine science and food trends in its latest scheme to attract up-and-coming talent.
Lydia Belanger