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Rebranding

Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder

Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
Pivots

Old Company. Troubled Industry. Inside the Effort to Reboot Century 21, the Real Estate Giant.

Technology has threatened the real estate agent, but people still hate the home-buying process. Can Century 21 fix it?

Why the Word 'Recreational' Should Be Retired

Want to destigmatize marijuana? We can start by calling it what it really is.
Technology

3 Ways a Virtual Reality Pioneer Is Rebranding the Form

Even new technologies sometimes need a reboot.

The Female Founders Behind a Period Products Startup Leaned on Their Mentor as They Rebranded and Pivoted

Bunny and Taran Ghatrora looked outside their network and industry to connect with a mentor who could help take them from point A to B.
Rebranding

How to Make Your Rebrand Boring (In a Good Way)

The most important lesson: Don't rush a rebrand.
Business Name

How to Name (or in Some Cases, Rename) Your Company

Naming a company is hard, and founders often get it wrong.
Infographics

Top 10 Reasons to Rebrand Your Business (Infographic)

In order to grow, sometimes you've got to go back to the drawing board.
Rebranding

Does Your Company Image Need a Refresh? What to Do When It's Time to Rebrand

Make sure your logo and messaging match who you are right now.
The Digest

After 10 Years of Unprofitability, 2 Breakthroughs Led This Entrepreneur to a $100 Million Brand

Jim Scott's beverage company features famous characters as bottle toppers, and it recently underwent a huge rebranding.
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