Rebranding

Business Name

How to Name (or in Some Cases, Rename) Your Company

Naming a company is hard, and founders often get it wrong.
Infographics

Top 10 Reasons to Rebrand Your Business (Infographic)

In order to grow, sometimes you've got to go back to the drawing board.
Rebranding

Does Your Company Image Need a Refresh? What to Do When It's Time to Rebrand

Make sure your logo and messaging match who you are right now.
The Digest

After 10 Years of Unprofitability, 2 Breakthroughs Led This Entrepreneur to a $100 Million Brand

Jim Scott's beverage company features famous characters as bottle toppers, and it recently underwent a huge rebranding.
Branding

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Branding

Sadly, It's Time to Break up With Your Brand and Move on

Be honest, get help and know what you want in a new brand.
Branding

4 Ways to Reach a New Target Audience Without Abandoning Your Old One

Four strategies to reach a new demographic without changing what current customers already love about your company.
Rebranding

Put Data Front and Center to Guide Your Rebranding

Ace your rebranding efforts by incorporating data about customers, competitors and yourself.
Branding

Top Takeaways from the 'Most Interesting Man in the World' Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
Innovation Now

What to Do When Your Ideal Customer Isn't Who You Expected

Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect what's actually happening in the marketplace.
Rebranding

So, You've Taken the Reins as Owner . . . Now, What?

You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
relaunch

The Critical Components of a Successful Brand Relaunch

Many of the most successful companies in the world, from Apple to Harley-Davidson, have undergone significant brand relaunches.
Rebranding

10 Things You Need to Know for Your Company Rebrand

Rebranding is an incredible challenge for any company, and the uniqueness of the task guarantees there will always be new things to learn.
Rebranding

3 Crucial Tips to Undergo a Brand Facelift and Make the Changes Stick

Why it's so much more than updating a logo and design elements.